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Scooped by halhol onto Social Media and Web Infographics hh |
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website Via Lauren Moss 
Jayne Courts's comment,
May 22, 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Venkatesh Iyer (venkyiyer.com)'s comment,
May 22, 5:28 AM
Jayne, Thanks, but to be truthful, my comment wasn't addressed at anyone specific! I was just trying to get all readers (of my comment) to reflect on the extent to which they (positively) use social media to support their site. I am very interested in feedback in this issue, because I have been dithering about launching my site for a long time now.
Michelle Gilstrap's curator insight,
May 22, 12:18 PM
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic. Delete the scoop?
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Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond. This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times... Check out the infographic for more interesting facts. Via Lauren Moss 
Maria Persson's curator insight,
May 16, 1:01 AM
Look closely...where do your tweets go in your 'professional circles'? 
EmbroidMe New Lenox's curator insight,
May 16, 9:34 AM
Amazing how information sharing has changed in such a short amount of time with Twitter. Delete the scoop?
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People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.
Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.
Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success. Via Peter Azzopardi, donhornsby, Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek Delete the scoop?
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Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey.
The first statistic highlighted on our infographic reveals that 44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability. This shows that marketers are feeling an increased sense of ability to tackle what was once thought of as a new and unknown technology.
To little surprise in the social media marketing world, Facebook and Twitter lead as the most popular social network. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! What is surprising, however, is that Google+ emerges as the third most popular network. Google+ has historically been plagued with the "useless" label when it comes to generating social ROI, so one theory behind this ranking could be the high impact Google+ has on SEO.
While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding. I found this to be particularly interesting since LinkedIn Company Pages do not provide many options for branding. While they can update their status and add a company logo, marketers don't have the more advanced branding capabilities that they have on more visual networks such as Facebook or Pinterest. One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.
Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue. Tools that report on social media analytics are becoming more and more in demand among marketers, which is exactly why the HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool. Via Tocquigny Delete the scoop?
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An infographic about how to increase your social media following.
Marketers measure social media ROI in several ways: Followers/Fans Website Traffic Social Mention Lead Generation Sales
But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers. Via Tocquigny Delete the scoop?
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In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.
Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.
Thankfully, help is at hand, courtesy of this infographic from Marketo, which takes a closer look at the B2B social marketing universe. Via Tocquigny Delete the scoop?
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![Best Times to Post on Social Media [INFOGRAPHIC] | Social Media and Web Infographics hh | Scoop.it](http://img.scoop.it/yFWeIZmXD6t3R5drQ9VMvTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways... Via Lauren Moss 
Mike Gingerich's curator insight,
May 17, 8:21 AM
Interesting. Not sure if I can agree with a blanket best time on Facebook Pages. In general, yes, after 8 p.m. things will start slowing down but 8 am. seems late for the start as well. Delete the scoop?
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky. This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link. Via Lauren Moss 
Enoxh's comment,
May 9, 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment,
May 9, 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
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Based on Cap Gemini’s recent global report on the future of retail (free download), local shopping search engine Milo has produced an infographic on how consumers see the future of retail. Via Tocquigny Delete the scoop?
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New infographic from M Booth and Simply Measured emphasize the effectiveness of visual content in driving social media engagement. Via Tocquigny, Brian Yanish - MarketingHits.com Delete the scoop?
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Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media. With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web. The use of these websites have steadily increased over the past 10 years in either personal or business reasons.
Via Tocquigny Delete the scoop?
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