Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.
This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...
Check out the infographic for more interesting facts.
Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey.
The first statistic highlighted on our infographic reveals that 44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability. This shows that marketers are feeling an increased sense of ability to tackle what was once thought of as a new and unknown technology.
To little surprise in the social media marketing world, Facebook and Twitter lead as the most popular social network. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! What is surprising, however, is that Google+ emerges as the third most popular network. Google+ has historically been plagued with the "useless" label when it comes to generating social ROI, so one theory behind this ranking could be the high impact Google+ has on SEO.
While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding. I found this to be particularly interesting since LinkedIn Company Pages do not provide many options for branding. While they can update their status and add a company logo, marketers don't have the more advanced branding capabilities that they have on more visual networks such as Facebook or Pinterest. One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.
Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue. Tools that report on social media analytics are becoming more and more in demand among marketers, which is exactly why the HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.
In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.
Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.
Thankfully, help is at hand, courtesy of this infographic from Marketo, which takes a closer look at the B2B social marketing universe.
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways...
We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.
Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media. With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web. The use of these websites have steadily increased over the past 10 years in either personal or business reasons.