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Curators Are The True Influencers

Curators Are The True Influencers | Social Media and Web Infographics hh | Scoop.it

Via Robin Good
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Marco Bertolini's curator insight, June 22, 2013 4:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 5:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media and Web Infographics hh | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!