When it comes to content strategy, a lot has been said about the importance of keeping a steady stream of fresh content flowing through your distribution channels. Marketers have listened. According to the Content Marketing Institute (CMI), 76 percent of content marketers produced more content in 2016 than they did in 2015. That content stream will only increase in 2017.
This trend has been with us for years. According to an October 2016 TrackMaven blogging report:
Over the last five years, the average number of blog posts published per brand per month increased by 800 percent. However, over the same time the average number of social shares per post (from Facebook, Twitter, LinkedIn, and Pinterest) decreased by 89 percent....
Via Jeff Domansky