Museums, innovation and emerging technologies
7.0K views | +4 today
Follow
 
Museums, innovation and emerging technologies
On digital transformation, communication, innovation and emerging technologies. Mostly about museums.
Curated by Kajsa Hartig
Your new post is loading...
Your new post is loading...
Rescooped by Kajsa Hartig from Public Relations & Social Marketing Insight
Scoop.it!

Content Strategy: Think Bigger With the Mega Post

Content Strategy: Think Bigger With the Mega Post | Museums, innovation and emerging technologies | Scoop.it

When it comes to content strategy, a lot has been said about the importance of keeping a steady stream of fresh content flowing through your distribution channels. Marketers have listened. According to the Content Marketing Institute (CMI), 76 percent of content marketers produced more content in 2016 than they did in 2015. That content stream will only increase in 2017.


This trend has been with us for years. According to an October 2016 TrackMaven blogging report:


Over the last five years, the average number of blog posts published per brand per month increased by 800 percent. However, over the same time the average number of social shares per post (from Facebook, Twitter, LinkedIn, and Pinterest) decreased by 89 percent....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 19, 12:09 PM

It's time to tilt your content strategy away from a constant stream of listicles, and towards the well researched, carefully crafted mega post. Quantity eventually impacts quality.

Rescooped by Kajsa Hartig from RJI links
Scoop.it!

Journalism 360, an immersive storytelling initiative | RJI

Journalism 360, an immersive storytelling initiative | RJI | Museums, innovation and emerging technologies | Scoop.it
How can journalists stay connected and receive support for experimenting with immersive storytelling?

Via Brian Steffens
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Mourning Extinction with a Museum’s Animal Artifacts

Mourning Extinction with a Museum’s Animal Artifacts | Museums, innovation and emerging technologies | Scoop.it
In "Next of Kin" at Harvard Museum of Natural History, Christina Seely reimagines natural history specimens in an emotional experience with extinction.
more...
No comment yet.
Rescooped by Kajsa Hartig from Business: Economics, Marketing, Strategy
Scoop.it!

How To Survive With Low Margins

How To Survive With Low Margins | Museums, innovation and emerging technologies | Scoop.it

Ah, the curse of consumer markets. Consumers are merciless, always ready to deprive a company of its profit, even force it into bankruptcy, if that’s the only way for them to obtain lower prices. This was not obvious before the advent of the Internet, because then-dominant companies defended themselves with high barriers to entry to prevent competition from bringing prices down. But in the digital economy, barriers to entry are much more difficult to erect. As a result, no company wants to be on its own while facing consumers: if it is, chances are high that it will soon see its margins squeezed because of the need to keep lowering prices.


Via Pantelis Chiotellis
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Understanding Experience Design: a theory of practice.

Understanding Experience Design: a theory of practice. | Museums, innovation and emerging technologies | Scoop.it
Davis Levine, Service Designer at BC Provincial Government completed his Master's in Digital Experience Design last year. This article was originally part of a paper he wrote during his MA and can also be found in its original version on his Medium page. We have provided the links below.
more...
No comment yet.
Rescooped by Kajsa Hartig from SocialMoMojo Web
Scoop.it!

Native Video Outperforms YouTube Content on Facebook | Marketing Dive

Native Video Outperforms YouTube Content on Facebook | Marketing Dive | Museums, innovation and emerging technologies | Scoop.it

"Research from Quintly on native video Facebook posts found native video posts had a 1055% higher share rate last December, and perform better than similar YouTube content by 109.67%..."


Via Jessica Kelly
more...
Jessica Kelly's curator insight, March 13, 4:45 PM
Well, of course it does -- and will continue to do so as long as FB gives preferential treatment to native video via it's algorithm. Yes, the algorithm changes somewhat frequently, and you should never chase it, but this doesn't seem like something FB will adjust any time soon.
Scooped by Kajsa Hartig
Scoop.it!

Tbilisi museum hosts display of Georgian women’s stories

Tbilisi museum hosts display of Georgian women’s stories | Museums, innovation and emerging technologies | Scoop.it
A Tbilisi photo exhibition opening today will present women from across the country whose life stories have gone viral on social media in recent months.
more...
Barbara Ganley's curator insight, March 22, 9:20 AM
HOw storytelling can break down single point of view
Rescooped by Kajsa Hartig from I can explain it to you, but I can't understand it for you.
Scoop.it!

Bandai Namco Will Be Opening A New 'VR Zone' In Tokyo This Summer

Bandai Namco Will Be Opening A New 'VR Zone' In Tokyo This Summer | Museums, innovation and emerging technologies | Scoop.it
Since Bandai Namco announced its VR Zone: Project I Can initiate last year, as well as the strong lineup of virtual reality games at this year’s JAEPO, it was only a matter of time until the company opened up a bigger event space somewhere in Tokyo.
Via Riaz Khan
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Should museums have a personality?

Should museums have a personality? | Museums, innovation and emerging technologies | Scoop.it
Should your own personality come through in the social media accounts you run for an organisation? How much is appropriate and can it even be helped?
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Touch this — don't touch that: Museums grapple with rules of engagement

Touch this — don't touch that: Museums grapple with rules of engagement | Museums, innovation and emerging technologies | Scoop.it
From weighing down the pedestals for Roman capitals to embarking on social media campaigns, museums strive to preserve and educate
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

How Millennials and Baby Boomers Consume User-Generated Content [Infographic] | Museums, innovation and emerging technologies | Scoop.it
Learn how different generations interact with user-generated content and how your brand can leverage it on social media.
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Introducing Dawn Chorus

Introducing Dawn Chorus | Museums, innovation and emerging technologies | Scoop.it
Mobile technology has changed the way we interface with museums. Nowadays, institutions are looking for compelling ways to digitize and deliver collections to users on the popular devices we carry…
more...
No comment yet.
Rescooped by Kajsa Hartig from RJI links
Scoop.it!

Why specialists might be hampering innovation in digital transformation

Why specialists might be hampering innovation in digital transformation | Museums, innovation and emerging technologies | Scoop.it
The road to digital transformation is paved with innovation. Or, at least, the acceptance of an innovation mindset.

Via Brian Steffens
Kajsa Hartig's insight:
"Ideation is challenging work, and even so, is only half the battle. Identifying the end goal, quantifying the gaps in current practices and skills, and mapping the competencies that are required for modern marketing are essential steps in business transformation. Today, this process also needs to be agile and responsive to market and customer behavior changes over time. Implementation can be even harder. We have to recognize two different kinds of knowledge: first, developing a set of compelling statements to convince, mobilize and motivate a new team of skilled modern marketers and practitioners."
more...
Brian Steffens's curator insight, February 28, 2:57 PM

Looking to build out a culture of transformation and innovation in your workplace? Check out these insights.

Scooped by Kajsa Hartig
Scoop.it!

Experience Virtual Reality at the RISD Museum - ridaily blog - March 2017 - Rhode Island

Experience Virtual Reality at the RISD Museum - ridaily blog - March 2017 - Rhode Island | Museums, innovation and emerging technologies | Scoop.it
The RISD Museum presents
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

There's a spy-themed bar in London where you have to crack codes for cocktails

There's a spy-themed bar in London where you have to crack codes for cocktails | Museums, innovation and emerging technologies | Scoop.it
A spy-themed bar The Bletchley opens its doors today in Chelsea, London.
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Essex Peabody Museum employs neuroscientist to enhance visitor experience - Museums + Heritage Advisor

Essex Peabody Museum employs neuroscientist to enhance visitor experience - Museums + Heritage Advisor | Museums, innovation and emerging technologies | Scoop.it
In a ground-breaking initiative the Essex Peabody Museum (PEM) in Salem Massachusetts has what it thinks is the first ever full-time neuroscientist at an art museum.
more...
No comment yet.
Rescooped by Kajsa Hartig from Business: Economics, Marketing, Strategy
Scoop.it!

Value Proposition Canvas: A Tool To Understand What Customers Really Want

Value Proposition Canvas: A Tool To Understand What Customers Really Want | Museums, innovation and emerging technologies | Scoop.it

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.


Via Pantelis Chiotellis
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Primary Intelligence | 15 Powerful Customer Journey Maps

Primary Intelligence | 15 Powerful Customer Journey Maps | Museums, innovation and emerging technologies | Scoop.it
Customer journey maps are in vogue because they are a visual description of a complex process. Here are 15 of our favorite examples.
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

At Museums, Maybe It’s Time for ‘De-growth’

At Museums, Maybe It’s Time for ‘De-growth’ | Museums, innovation and emerging technologies | Scoop.it
An art conference examines the possibility of “de-growth” after years of expansion in buildings and visitors.
more...
No comment yet.
Rescooped by Kajsa Hartig from Daily Magazine
Scoop.it!

Facebook launches its first real VR app for 360 photos and videos

Facebook launches its first real VR app for 360 photos and videos | Museums, innovation and emerging technologies | Scoop.it

Facebook is today launching its first dedicated app for watching 360-degree videos, Facebook 360.


Via THE *OFFICIAL ANDREASCY*
more...
No comment yet.
Scooped by Kajsa Hartig
Scoop.it!

Does Instagram own your content?

Does Instagram own your content? | Museums, innovation and emerging technologies | Scoop.it
Kajsa Hartig's insight:
"Before June 2016, there was a lot of 3rd party companies who used the Instagram API to build a business, the most known company would probably be Iconosquare (which was previously called Stati.gram). 

There was no agreement between Instagram and the 3rd party company on HOW they could use the content that they aggregated. The effect of this was that there was a lot of companies who used the Instagram API, sometimes even resold content without having a license to use it. 

Another effect was that 3rd parties sometimes even tried to mimic the Instagram platform and therefore also lower the traffic to Instagram."
more...
No comment yet.
Rescooped by Kajsa Hartig from RJI links
Scoop.it!

The Lean Newsroom Model 

The Lean Newsroom Model  | Museums, innovation and emerging technologies | Scoop.it
Over the past several years, we’ve combined our research findings with our experiences as journalists and managers to develop a framework for change. The Lean Newsroom Model is designed to help leaders think about change in a deeper, more meaningful way, beyond the fireworks of catchphrases and flashy, surface-level tactics. Most forward-thinking organizations today have latched onto …

Via Brian Steffens
more...
No comment yet.
Rescooped by Kajsa Hartig from Content marketing automation
Scoop.it!

How Long Does it Take to See Content Marketing Results?

How Long Does it Take to See Content Marketing Results? | Museums, innovation and emerging technologies | Scoop.it
Content marketing is a long-term strategy. It won’t happen overnight, but it will happen. Expect to see results around the six-month mark for both on-site and off-site campaigns.

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, March 2, 2:25 PM

Successful people are impatient. When we're driven by results we want things to happen fast. And we tend to set unrealistic expectations for ourselves, our teams and the actions we're taking. 

 

When it comes to content marketing, this is even worse.  Because it's marketing and marketing is historically a lot about campaigns and ads, i.e. programs you can initiate quite quickly. Digital marketing made things even worse. Google created the expectation that anyone can become a marketer and start spending $50 worth of AdWords to be successful. Facebook encourages you to boost a post in a few clicks with an underlying viral reach promise.

 

The truth is that content marketing takes time. Not a deal-breaker, 5-year down the road type of time. But at least some months. 

 

As these case studies by Fractl, a content marketing agency, show, there are huge benefits you can build with content marketing. Tangible ones too - not just fuzzy and unmeasurable results. Solid business KPIs like lead generation will be significantly improved by content marketing.

 

But in months - not in weeks. 

David Picard Roussel's curator insight, March 6, 2:49 PM

[ Étude v.ang.] Combien de temps doit-on prévoir pour des résultats avec notre stratégie marketing?

Rescooped by Kajsa Hartig from The Jazz of Innovation
Scoop.it!

Five Ways People In Leadership Positions Cripple Innovation And Weaken Their Company Cultures

Five Ways People In Leadership Positions Cripple Innovation And Weaken Their Company Cultures | Museums, innovation and emerging technologies | Scoop.it
People in leadership positions have their ways of making clear to employees that they shouldn't bother innovating, although they'll never flat-out say “we don’t want innovation around here.” The result, of course, is to weaken and stifle the culture of the company in question. Here are five particular ways that companies squelch innovation, that I come across as a consultant when I’m working on innovation and company culture.

Via Peter Verschuere
more...
No comment yet.