Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]
Intelligent information activation is a key success factor in digital transformation and its next stage of holistic optimization.
Kajsa Hartig's insight:
"While systems of records are key as they form the backbone of information and data activation, systems of engagement and the last mile of the information process are critical."
It’s also not about data as such but about how that data is used to serve any possible purpose. Actionable data, smart data, you know the terms. Traditionally such goals served with information include servicing customers better with the right data at the right time and in the right context. Or triggering, feeding, automation and improving processes.
However, as the ecosystem of information and data – and how it becomes part of ever more complex and broader ecosystems – increasingly automates the data and content exchange as such (think IoT again), we move towards an economy of APIs, smart information agents (not human) and information connectors, fed by and feeding information-related activities."
The Coventry Transport Museum in England recently underwent a massive redevelopment effort, involving the community in an effort to better tell the stories of the people of Coventry. I spoke with Laura Musgrave from the Museum to learn more about their human-centered design process.
What makes teams work better also makes them less creative.
Kajsa Hartig's insight:
"When we’re group-oriented, enjoying the safety and sense of companionship that group membership provides, it is our similarity to others that is salient. And when we’re indulging in our need for individuality, enjoying a sense of uniqueness, it’s our dissimilarity from others that is critical. As my own research has shown, this dissimilar condition is what helps us explore cognitive paths that are different from those trodden before — either by us or by those around us. These two intrinsic, human drives operate in opposite directions, with our sense of group membership encouraging cognitive processes similar to other group members and undermining the motivation to think uniquely — that is, undermining creativity itself."
On January 6th, 2016, The New York Public Library made over 187K digital items in the public domain available for high resolution download. This is one of a number of demonstration projects illustrating creative reuse of public domain materials.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.