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Smithsonian Digital Volunteers

Smithsonian Digital Volunteers | Social media, web, apps and cultural heritage | Scoop.it

Via Joyce Valenza, gwynethjones
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Joyce Valenza's curator insight, August 12, 5:19 PM

Wow!  What an opportunity for crowdsourcing and participation!

gwynethjones's curator insight, August 13, 7:23 PM
Joyce Valenza's insight:

"Wow!  What an opportunity for crowdsourcing and participation!"


I know, right!? - GJ

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3D printed kids’ books enable blind readers to visualize the story

3D printed kids’ books enable blind readers to visualize the story | Social media, web, apps and cultural heritage | Scoop.it
The Tactile Picture Books Project is using 3D printing to help blind readers use their hands to get more from illustrated narratives.
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The Internet Of Things Will Radically Change Your Big Data Strategy

The Internet Of Things Will Radically Change Your Big Data Strategy | Social media, web, apps and cultural heritage | Scoop.it

'Companies are jumping on the Internet of Things (IoT) bandwagon and for good reasons. McKinsey Global Institute reports that the IoT business will deliver $6.2 trillion of revenue by 2025. Many people wonder if companies are ready for this explosion of data generated for IoT. As with any new technology, security is always the first point of resistance. I agree that IoT brings a wave of new security concerns but the bigger concern is how woefully unprepared most data centers are for the massive amount of data coming from all of the “things” in the near future....'


Via siobhan-o-flynn
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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 10, 10:53 AM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

CESSON's curator insight, July 13, 7:08 PM

Not only is this author spot on, I really dig the powerpoint article format. 

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Making transmedia work for documentaries

Making transmedia work for documentaries | Social media, web, apps and cultural heritage | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 9, 8:19 PM


Manori Ravindran:  "Increasingly, media producers are transforming the documentary experience through interactive docs and buzzy transmedia elements. But how can integrating transmedia reinforce a project, and what audiences can it reach?"

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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | Social media, web, apps and cultural heritage | Scoop.it

Why do people share content and stories. A long story on content sharing: the what, why and how.

 

Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.

 

Although content sharing is just a part of the whole content marketing  story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?

 

The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 11:16 PM

Valuable social marketing advice and storytelling tips to guide your content marketing.

Jordi Carrió Jamilà's curator insight, July 4, 12:04 AM

El intercambio de contenidos es el santo grial de muchos profesionales del marketing – He aquí algunas reflexiones al respecto. 

Sunil Saxena's curator insight, July 4, 9:05 PM

There is no denying the fact that arousing positive emotions is the key to getting your content shared. This article gives several reasons why this is so. A good compilation of factors.

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Idea Curation: How to Get More Ideas for Great Content

Idea Curation: How to Get More Ideas for Great Content | Social media, web, apps and cultural heritage | Scoop.it
The art of idea curation: A complete look at ways to curate and cultivate to get more ideas for your blog posts, social media updates, and more.
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One Hundred Million Creative Commons Flickr Images for Research

One Hundred Million Creative Commons Flickr Images for Research | Social media, web, apps and cultural heritage | Scoop.it
by David A. Shamma


Today the photograph has transformed again. From the old world of unprocessed rolls of C-41 sitting in a fridge 20 years ago to sharing photos on the 1.5” screen of a point and shoot camera 10 years back. Today the photograph is something different. Photos automatically leave their capture (and formerly captive) devices to many sharing services. There are a lot of photos. A back of the envelope estimation reports 10% of all photos in the world were taken in the last 12 months, and that was calculated three years ago. And of these services, Flickr has been a great repository of images that are free to share via Creative Commons.


On Flickr, photos, their metadata, their social ecosystem, and the pixels themselves make for a vibrant environment for answering many research questions at scale. However, scientific efforts outside of industry have relied on various sized efforts of one-off datasets for research. At Flickr and at Yahoo Labs, we set out to provide something more substantial for researchers around the globe.


Data, data, data… A glimpse of a small piece of the dataset. YFCC100M by aymanshamma on Flickr.


Today, we are announcing the Flickr Creative Commons dataset as part of Yahoo Webscope’s datasets for researchers. The dataset, we believe, is one of the largest public multimedia datasets that has ever been released—99.3 million images and 0.7 million videos, all from Flickr and all under Creative Commons licensing.


The dataset (about 12GB) consists of a photo_id, a jpeg url or video url, and some corresponding metadata such as the title, description, title, camera type, title, and tags. Plus about 49 million of the photos are geotagged! What’s not there, like comments, favorites, and social network data, can be queried from the Flickr API.




A 1 million photo sample of the 48 million geotagged photos from the dataset plotted around the globe.  One Million Creative Commons Geo-tagged Photos by aymanshamma on Flickr.




But of course, processing 100 million images takes a fair bit of processing power, time, and resources that not every research institute has. To aid here, we’ve worked with the International Computer Science Institute (ICSI) at Berkeley and Lawrence Livermore National Laboratory to compute many open standardized computer vision and audio features†, which we plan to host in a shared Amazon Instance, as it’s somewhere north of 50TB, for researchers around the world to use. It’s pretty intense and they brought in a first-of-its-kind supercomputer, the Cray Catalyst, to make the calculations.


The dataset is available now!


The dataset can host a variety of research studies and challenges. One of the first challenges we are issuing is the MediaEval Placing Task, where the task is to build a system capable of accurately predicting where in the world the photos and videos were taken without using the longitude and latitude coordinates. This is just the start. We plan to create new challenges through expansion packs that will widen the scope of the dataset with new tasks like object localization, concept detection, and social semantics.


Interested? Head over to the Yahoo Webscope site to request the dataset. If you have any questions, you can get those answered there as well.


Happy Researching!


† In case you’re curious: SIFT, GIST, Auto Color Correlogram, Gabor Features, CEDD, Color Layout, Edge Histogram, FCTH, Fuzzy Opponent Histogram, Joint Histogram, Kaldi Features, MFCC, SACC_Pitch, and Tonality.
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Now This is How to Do Immersive Storytelling

Now This is How to Do Immersive Storytelling | Social media, web, apps and cultural heritage | Scoop.it
Here's how to do immersive storytelling. "Door Into the Dark" at Sheffield Doc/Fest awakens the senses and leaves you both disoriented and hyper-alert.

Via siobhan-o-flynn
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Employed Media: How Internal Advocates Can Share Your Content Marketing

Employed Media: How Internal Advocates Can Share Your Content Marketing | Social media, web, apps and cultural heritage | Scoop.it
Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content effort...
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Social media, web, apps and cultural heritage | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 1:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 5:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 5:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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Behind the immersiveness trend: Why now? [#Transmedia]

Behind the immersiveness trend: Why now? [#Transmedia] | Social media, web, apps and cultural heritage | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 17, 2013 10:03 PM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

cyneth's curator insight, December 18, 2013 2:14 PM

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

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Curators may be sceptical but branding is vital for museums

Curators may be sceptical but branding is vital for museums | Social media, web, apps and cultural heritage | Scoop.it

The Tate and British Museum are among institutions that have adopted brand thinking – it can help our scholarship reach more people


Via dirkvl
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Transmedia Storytelling for Social Impact

 

 


Via The Digital Rocking Chair
Kajsa Hartig's insight:

Transmedia Storytelling - for the public good.

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The Digital Rocking Chair's curator insight, August 13, 11:23 PM


An excellent presentation from Dr. Pamela Rutledge.

Karen du Toit's curator insight, August 14, 2:15 AM

Great to take note of in libraries/archives as well! Can;t just use single platforms!

Jerri Lynn Hogg's curator insight, August 14, 2:40 PM
Great presentation!
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Awesome Game Story Gene 1 - Deep Characterization

Awesome Game Story Gene 1 - Deep Characterization | Social media, web, apps and cultural heritage | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 12, 4:26 AM


Edwin McRae:  "Essentially it's about having everything in the game MATTER to the characters involved."


[Part II of this post can be found here:  Awesome Game Story Gene 2 - A responsive, narrative-rich Game World]

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The 3 Clicks Rule: How many clicks should it take to reach your content?

Kajsa Hartig's insight:
'Research shows that if the progressive revelation of information takes the user down a path towards refinement that feels like progress and gets them where they need to be, they will give you up to twelve clicks before turning grumpy. Yes, twelve.'
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Safety net: how charities are reaching the digitally excluded - The Guardian

Safety net: how charities are reaching the digitally excluded - The Guardian | Social media, web, apps and cultural heritage | Scoop.it
The Guardian
Safety net: how charities are reaching the digitally excluded
The Guardian
For the past five years, Diabetes UK has been taking its Healthy Lifestyle Roadshow into these communities to offer assessments and advice face-to-face.
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Infographic Reveals the 30 Most Influential Photographers Across the Web

Infographic Reveals the 30 Most Influential Photographers Across the Web | Social media, web, apps and cultural heritage | Scoop.it
More so than just about any other form of content, the Internet lives and breathes images. So it's only natural photographers -- and photography as a whole
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The Media Barometer 2013 | Nordicom

The Media Barometer 2013 | Nordicom | Social media, web, apps and cultural heritage | Scoop.it
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The psychology of online public participation: 21 tips for project leaders | EngagingCities

The psychology of online public participation: 21 tips for project leaders | EngagingCities | Social media, web, apps and cultural heritage | Scoop.it
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Japan's New Robots Are All Too Human

Japan's New Robots Are All Too Human | Social media, web, apps and cultural heritage | Scoop.it
A museum in Japan is welcoming three very lifelike robots, all ready to engage and guide visitors.
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From Nieman Reports: How comics can bring new audiences to narrative nonfiction

From Nieman Reports: How comics can bring new audiences to narrative nonfiction | Social media, web, apps and cultural heritage | Scoop.it
"In a world of information overload, beautifully crafted, hand-illustrated comics provide clarity and emotional resonance."
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The Internet has a content diversity problem

The Internet has a content diversity problem | Social media, web, apps and cultural heritage | Scoop.it
The problem is with a palpable lack of creativity—and perhaps even effort.
Kajsa Hartig's insight:

'The Internet media world is a maelstrom of homogeneity. '

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Pixar's 22 Rules to Phenomenal Storytelling | Gavin McMahon

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.

Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 6:15 PM

if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10

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Telling stories | Connected | Peabody Essex Museum

Telling stories | Connected | Peabody Essex Museum | Social media, web, apps and cultural heritage | Scoop.it
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