SEAT has selected the winning project for its future digital museum at Archithon, a hackathon inspired contest with the participation of 20 students from Spanish schools of architecture and another 20 from German schools. The students worked in teams for 48 hours over the weekend in Barcelona’s OneOcean Club using the guidelines provided by the company on Friday. The authors of the winning proposal are Anton Sahler (Technische Universität Darmstadt), Ksymena Borczynska (University of Kassel) and Patricia Loges (Technische Universität Berlin), who submitted an original, innovative idea to showcase the history of the company.
Kajsa Hartig's insight:
SEAT’s future digital museum will feature multipurpose spaces and a guided tour of the most representative models in its collection.
In many ways this characterises the division between what we may consider “traditional” marketing on the one hand and “digital” marketing on the other. It seems that we are each speaking different languages, have incongruous objectives, measurements and approaches – and even see our roles within the business (and in the broader marketplace and society) very differently. But I believe we have more to gain by collaborating – and that we need to find a way to bridge the divide.
Elizabeth Eisenstein identified five impacts of new media broadly as follows:
• Experts come under pressure from new voices who are early adopters of technology • New organisations emerge to deal with the social, cultural and political changes • Social and legal norms are revised to address the changing landscape — especially in relation to intellectual property • Concepts of identity and community are transformed and new forms of language come into being • Educators are pressured to prepare their students for the newly emerging world
But the challenges that Eisenstein writes of are not the challenges of the 21st Century. She was writing on the challenges faced by the introduction of the printing press. Eisenstein’s best-known work is The Printing Press as an Agent of Change was published in 1979 but her words resonate strongly today. They sound like the challenges of our times.
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Nobody wants to say it outright, but the Apple Watch sucks. So do most smartwatches. Every time I use my beautiful Moto 360, its lack of functionality makes me despair. But the problem isn’t our gadgets. It’s that the future of consumer tech isn’t going to come from information devices. It’s going to come from infrastructure.
A new exhibition looks at ways storytelling will change in years to come.
IN THE FUTURE, you won’t just consume stories by watching a movie or tuning into a podcast via earbuds. You’ll be standing in the middle of them—maybe you’ll even be able to see the blurry tip of your nose in front of you—with panoramic vision, perhaps a sense of smell, and maybe even the slight feeling of vertigo. “Originally stories were living things,” says Charlie Melcher. “It was a dialogue, something you could interrupt, or physically respond to.” Melcher thinks that sort of interactivity is exactly what the future holds...."
"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans; interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "
"Once the traditional, physical screen boundaries have dissolved, interfaces will become more and more like fluid, organic, living things in order to integrate with us and our surroundings in the most natural way possible."
Opened in late 2012, the Louvre-Lens Museum is a branch of the iconic Louvre gallery, located approximately 200km north of Paris and set within an area of 28,000 square meters. The new museum wanted to emulate its contemporary architectural style with the introduction of new cutting edge technologies that would deliver a modern visitor experience, with multimedia guides, touchscreens and a state of the art visitor greeting service.
Novelist Mohsin Hamid is now working for the half-century-old creative consultancy Wolff Olins as the company's first chief storytelling officer (CSO).
"The CSO is a thoroughly modern title, the product of a growing interest in corporate storytelling, a pursuit that has lured other established writers and journalists into the world of corporate hackery.
Hamid's job isn't to shill for Wolff Olins or tell its own story, but to help its clients learn how to tell theirs—or find out what their story is to begin with.
Hamid says there are three moments in a company's life cycle when most leaders become aware of the importance of internal storytelling. The first is at birth. The second opportunity for storytelling comes when new leaders arrive, or when a company is acquired. A third occasion for storytelling is when a company seems to be having difficulty growing."
Read the full article to find out more about the above three points and Hamid's following tips for crafting your company's internal story, to motivate your employees, and maybe discover new strategies along the way:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.