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Museums and emerging technologies
On digital communication, innovation and emerging technologies. Mostly about museums.
Curated by Kajsa Hartig
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Rescooped by Kajsa Hartig from Transmedia: Storytelling for the Digital Age
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How Transmedia Made LEGO the Most Powerful Brand in the World

How Transmedia Made LEGO the Most Powerful Brand in the World | Museums and emerging technologies | Scoop.it

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The Digital Rocking Chair's curator insight, May 30, 4:08 AM


Rick DeMott:  "The tremendous success of LEGO’s storytelling and world-building can be seen in toys, games, TV, movies and even fan fiction."

Dr. Pamela Rutledge's curator insight, May 31, 3:38 PM

LEGO did a great job of activating two profound assets in their transmedia efforts: 1) a product that was itself essentially about nontraditional storytelling and 2) a highly psychologically-invested customer base who had linked their own stories with LEGO over a lifespan of play.

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Seb Chan's hand-held overhaul of the museum experience

Seb Chan's hand-held overhaul of the museum experience | Museums and emerging technologies | Scoop.it
In his search for the perfect digital device to guide visitors through Manhattan's Cooper-Hewitt Smithsonian Design Museum, Sydney-born Seb Chan chose a simple pen.
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SEAT’s future digital museum will be cloud-shaped and internationally focussed » SEAT media center

SEAT’s future digital museum will be cloud-shaped and internationally focussed » SEAT media center | Museums and emerging technologies | Scoop.it

SEAT has selected the winning project for its future digital museum at Archithon, a hackathon inspired contest with the participation of 20 students from Spanish schools of architecture and another 20 from German schools. The students worked in teams for 48 hours over the weekend in Barcelona’s OneOcean Club using the guidelines provided by the company on Friday. The authors of the winning proposal are Anton Sahler (Technische Universität Darmstadt), Ksymena Borczynska (University of Kassel) and Patricia Loges (Technische Universität Berlin), who submitted an original, innovative idea to showcase the history of the company. 

Kajsa Hartig's insight:

SEAT’s future digital museum will feature multipurpose spaces and a guided tour of the most representative models in its collection.

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Why your organisation needs an employee led digital identity

Why your organisation needs an employee led digital identity | Museums and emerging technologies | Scoop.it
Together with Lee Bryant of PostShift, I am running a s …
Kajsa Hartig's insight:

"When social engagement is hard-wired into the DNA of a firm"

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Rescooped by Kajsa Hartig from The Marketing Technology Alert
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Marketing is from Mars, Digital is from Venus - Telstra

Marketing is from Mars, Digital is from Venus - Telstra | Museums and emerging technologies | Scoop.it
In many ways this characterises the division between what we may consider “traditional” marketing on the one hand and “digital” marketing on the other. It seems that we are each speaking different languages, have incongruous objectives, measurements and approaches – and even see our roles within the business (and in the broader marketplace and society) very differently. But I believe we have more to gain by collaborating – and that we need to find a way to bridge the divide.

Elizabeth Eisenstein identified five impacts of new media broadly as follows:

• Experts come under pressure from new voices who are early adopters of technology
• New organisations emerge to deal with the social, cultural and political changes
• Social and legal norms are revised to address the changing landscape — especially in relation to intellectual property
• Concepts of identity and community are transformed and new forms of language come into being
• Educators are pressured to prepare their students for the newly emerging world

But the challenges that Eisenstein writes of are not the challenges of the 21st Century. She was writing on the challenges faced by the introduction of the printing press. Eisenstein’s best-known work is The Printing Press as an Agent of Change was published in 1979 but her words resonate strongly today. They sound like the challenges of our times.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


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iNeoMarketing's curator insight, May 10, 11:18 AM

Isn't that great?: the analogy between the printing press revolution and today's digital marketing!

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What Killed The Infographic?

What Killed The Infographic? | Museums and emerging technologies | Scoop.it
If you've seen fewer experimental data visualizations lately, it's only because the medium has grown up and gotten a job.
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Rescooped by Kajsa Hartig from Digital Storytelling
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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Museums and emerging technologies | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos
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Dominique Taste's curator insight, May 5, 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, May 6, 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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The Information Age Is Over. Welcome to the Infrastructure Age.

The Information Age Is Over. Welcome to the Infrastructure Age. | Museums and emerging technologies | Scoop.it
Nobody wants to say it outright, but the Apple Watch sucks. So do most smartwatches. Every time I use my beautiful Moto 360, its lack of functionality makes me despair. But the problem isn’t our gadgets. It’s that the future of consumer tech isn’t going to come from information devices. It’s going to come from infrastructure.
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Model of paper knife from WWI

Model of paper knife from WWI | Museums and emerging technologies | Scoop.it
Welcome to 3D printing marketplace Threeding.com!
Kajsa Hartig's insight:

Print a copy of an original artifact.

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Rescooped by Kajsa Hartig from Tracking Transmedia
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This Is How We'll Experience Storytelling in the Future | WIRED

This Is How We'll Experience Storytelling in the Future | WIRED | Museums and emerging technologies | Scoop.it
A new exhibition looks at ways storytelling will change in years to come.

 

IN THE FUTURE, you won’t just consume stories by watching a movie or tuning into a podcast via earbuds. You’ll be standing in the middle of them—maybe you’ll even be able to see the blurry  tip of your nose in front of you—with panoramic vision, perhaps a sense of smell, and maybe even the slight feeling of vertigo. “Originally stories were living things,” says Charlie Melcher. “It was a dialogue, something you could interrupt, or physically respond to.” Melcher thinks that sort of interactivity is exactly what the future holds...."


Via siobhan-o-flynn
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Rescooped by Kajsa Hartig from Digital Storytelling
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Storytelling with Data Visualization

Storytelling with Data Visualization | Museums and emerging technologies | Scoop.it
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

Via José Carlos
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Anna Vetter's curator insight, May 1, 8:21 AM

L'infographie pour raconter des histoires.

Un article fort clairement documenté sur l'émergence des données visuelles. En prime, quelques conseils utiles pour la conception :

- organiser le plan de l'infographie sur le papier

- identifier l'idée force (comme sujet principal de l'infographie)

- vérifier l'exactitude des informations et la légitimité des sources

- faire aussi beau que possible !

Nikke Blout's curator insight, May 13, 5:16 PM

Content Marketing: the magic of visualizations in helping data tell the story. #contentmarketing #marketing #bigdata #sales #agility

Dianita Páez's curator insight, May 14, 1:23 PM

Infografías que cuenten historias. 

Rescooped by Kajsa Hartig from Transmedia: Storytelling for the Digital Age
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SXSW 2015 Re-Cap: “Game of Thrones” – Creating Immersive Entertainment

SXSW 2015 Re-Cap: “Game of Thrones” – Creating Immersive Entertainment | Museums and emerging technologies | Scoop.it

Via The Digital Rocking Chair
Kajsa Hartig's insight:

"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans;  interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "

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The Digital Rocking Chair's curator insight, May 27, 4:11 AM


Christine Weitbrecht:  "Game of Thrones is unlike many others series in that it is on-air only for a few weeks each year, meaning that the show’s producers face a very particular dilemma: Keep fan passion and interest going for the rest of the year when other shows and content are competing for the fans’ attention."

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Designing for Disappearing Interfaces

Designing for Disappearing Interfaces | Museums and emerging technologies | Scoop.it
Design Considerations for 2025
Kajsa Hartig's insight:

"Once the traditional, physical screen boundaries have dissolved, interfaces will become more and more like fluid, organic, living things in order to integrate with us and our surroundings in the most natural way possible."

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The Louvre-Lens Museum Selects Mitel for Innovative Communications Approach - Press Release - Digital Journal

The Louvre-Lens Museum Selects Mitel for Innovative Communications Approach - Press Release - Digital Journal | Museums and emerging technologies | Scoop.it
Opened in late 2012, the Louvre-Lens Museum is a branch of the iconic Louvre gallery, located approximately 200km north of Paris and set within an area of 28,000 square meters. The new museum wanted to emulate its contemporary architectural style with the introduction of new cutting edge technologies that would deliver a modern visitor experience, with multimedia guides, touchscreens and a state of the art visitor greeting service.
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Why Don’t They Come?

Why Don’t They Come? | Museums and emerging technologies | Scoop.it
It’s not just the price of admission that’s keeping poor and less-educated adults away from arts events.
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Sree Sreenivasan on liberating the museum from its physical walls

Sree Sreenivasan on liberating the museum from its physical walls | Museums and emerging technologies | Scoop.it
For liberating the museum from its physical walls.
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Rescooped by Kajsa Hartig from Business: Economics, Marketing, Strategy
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6 Ways to Use Live Streaming Video for Business

6 Ways to Use Live Streaming Video for Business | Museums and emerging technologies | Scoop.it
Have you considered apps, like Meerkat and Periscope? In this article you'll discover six ways live streaming video helps you connect with your audience.

Via Pantelis Chiotellis
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How to Make Multi-Channel Publishing Profitable | Digital Book World

How to Make Multi-Channel Publishing Profitable | Digital Book World | Museums and emerging technologies | Scoop.it
Multi-channel digital publishing is a potentially lucrative and increasingly viable answer to a market where books compete with other forms of media.
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Rescooped by Kajsa Hartig from How to find and tell your story
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Why Companies Need Novelists | Fast Company

Why Companies Need Novelists | Fast Company | Museums and emerging technologies | Scoop.it

Novelist Mohsin Hamid is now working for the half-century-old creative consultancy Wolff Olins as the company's first chief storytelling officer (CSO).

 

"The CSO is a thoroughly modern title, the product of a growing interest in corporate storytelling, a pursuit that has lured other established writers and journalists into the world of corporate hackery.

 

Hamid's job isn't to shill for Wolff Olins or tell its own story, but to help its clients learn how to tell theirs—or find out what their story is to begin with.

 

Hamid says there are three moments in a company's life cycle when most leaders become aware of the importance of internal storytelling. The first is at birth. The second opportunity for storytelling comes when new leaders arrive, or when a company is acquired.  A third occasion for storytelling is when a company seems to be having difficulty growing."

 

Read the full article to find out more about the above three points and Hamid's following tips for crafting your company's internal story, to motivate your employees, and maybe discover new strategies along the way:

Be trueIt's about "you," not youDon't be afraid of emotionKeep it simpleHire a novelist
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kajsa Hartig from Transmedia: Storytelling for the Digital Age
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3D Printing in Transmedia?

3D Printing in Transmedia? | Museums and emerging technologies | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 27, 1:34 AM


Jason Hamilton:  "3D printing is still in its infancy, but I think it’s already time to discuss how 3D printing could potentially contribute to transmedia storytelling."

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Edinburgh to start collecting public’s digital memories | Museums Association

Edinburgh to start collecting public’s digital memories | Museums Association | Museums and emerging technologies | Scoop.it
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Disney’s Incredible iPhone Accessories Can Hear How You Touch Them

Disney’s Incredible iPhone Accessories Can Hear How You Touch Them | Museums and emerging technologies | Scoop.it
Who needs sensors and circuit boards when you have ultrasonic waves?
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Rescooped by Kajsa Hartig from Digital Storytelling
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Beyond the Hero’s Journey: Four innovative models for digital story design

Beyond the Hero’s Journey: Four innovative models for digital story design | Museums and emerging technologies | Scoop.it
(Hero’s Journey image above excerpted from Action Philosophers! © Ryan Dunlavey and Fred Van Lente) Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have

Via José Carlos
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Karen B Wehner's curator insight, April 10, 11:30 AM

Not sure I agree that digital story design has to be segregated from 'traditional' forms in quite this way. It's all storytelling, after all!


But well worth the read.

Dupree Wesley's curator insight, May 6, 3:53 PM

Four great examples of digital history through comics.