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Tools and techniques for analyzing social and web analytics.
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Using Social Media to Build Links

Using Social Media to Build Links | Social Media & Web Analytics | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
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Josie's curator insight, June 16, 2013 7:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 8:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 6:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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Most Social Media Friendly State Libraries for 2013 | LibraryScienceList.com

Most Social Media Friendly State Libraries for 2013 | LibraryScienceList.com | Social Media & Web Analytics | Scoop.it
Dawne Tortorella's insight:

Interesting comparison of state libraries social media engagement.

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NodeXL: Social Network Analysis for Scholars - ProfHacker - The Chronicle of Higher Education

NodeXL: Social Network Analysis for Scholars - ProfHacker - The Chronicle of Higher Education | Social Media & Web Analytics | Scoop.it
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An Ethical Dilemma: Should Social Media Affect Google SEO Ranking?

An Ethical Dilemma: Should Social Media Affect Google SEO Ranking? | Social Media & Web Analytics | Scoop.it

Should the introduction of social media in search affect your Google search engine ranking?

"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.

Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.

The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?

Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/


Via Antonino Militello
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Rescooped by Dawne Tortorella from SEO and Social Media Marketing
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How Social Media Can Help Your SEO Efforts

How Social Media Can Help Your SEO Efforts | Social Media & Web Analytics | Scoop.it

In order to improve your blog's or website's search engine ranking, stay active on social media sites like Facebook, Google+, and Twitter.

 

"Most webmasters know that in order to grow a website, you need a combination of social media and SEO efforts. However, the two activities are not wholly separate.

 

The more successful your SEO efforts, the more visitors you will receive and the more they will share their work, boosting your social media presence.

 

Likewise, building a strong social media presence can drastically improve your SEO and help you attract more visitors from organic search results".

 

Read More Here: http://momitforward.com/social-media-efforts-seo-efforts


Via Antonino Militello
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Mounira HAMDI's comment, August 5, 2012 4:27 AM
Hello Antonio,

It seems there is a problem with the link.
It's indicated "Error establishing a database connection"
Rescooped by Dawne Tortorella from SEO and Social Media Marketing
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Optimize Pinterest for SEO, Traffic and Online Reputation

Optimize Pinterest for SEO, Traffic and Online Reputation | Social Media & Web Analytics | Scoop.it

"Pinterest has more than 19,744,958 users.

 

It is the 3rd most popular social networking site after Twitter and Facebook.

 

Reports say that people are more 10% more likely to buy from a site they found on Pinterest, and spend about 10% more.

 

Google ranks Pinterest users, and they do it in much of the same way that they do websites – focusing on keywords, quality, and value".

 

Read More: http://www.startrankingnow.com/seo/optimize-pinterest-for-seo-traffic-and-online-reputation


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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | Social Media & Web Analytics | Scoop.it
In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still...
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How To Manage Big Data With Pivot Tables

How To Manage Big Data With Pivot Tables | Social Media & Web Analytics | Scoop.it
Big data is all the rage right now. If you search Google News for the term, there are 53,500 thousand results. And that’s just the news. Most of us in Internet marketing aren’t truly working with big data, in the truest sense of the word.
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Social Sharing Report for Google Analytics - Analytics Talk

Social Sharing Report for Google Analytics - Analytics Talk | Social Media & Web Analytics | Scoop.it
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Does Your Campus Have A Social-Media Policy? - ProfHacker - The Chronicle of Higher Education

Does Your Campus Have A Social-Media Policy? - ProfHacker - The Chronicle of Higher Education | Social Media & Web Analytics | Scoop.it
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The world map according to Twitter

The world map according to Twitter | Social Media & Web Analytics | Scoop.it
New set of maps with geotagged messages since 2009 is available online

Via Visual Loop
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Rescooped by Dawne Tortorella from Social Media for Non-Profits
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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | Social Media & Web Analytics | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

Via David Caughran
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Is SMO (Social Media Optimization) the Next SEO?

Is SMO (Social Media Optimization) the Next SEO? | Social Media & Web Analytics | Scoop.it

Having a strong long-term SEO and social-media marketing strategy in place will help strengthen your online presence.

 

"Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.

 

The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true".

 

Read More: http://www.openforum.com/articles/is-smo-social-media-optimization-the-next-seo


Via Antonino Militello
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Jayje's comment, August 6, 2012 1:15 AM
Very interesting article. With the emerging Google+, surely SMO will have more importance even in SEO strategies. Feel free to visit our website, we are french SEO specialists :)
http://www.experts-referencement.com/seo-company/what-is-seo
Rescooped by Dawne Tortorella from SEO and Social Media Marketing
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An Ethical Dilemma: Should Social Media Affect Google SEO Ranking?

An Ethical Dilemma: Should Social Media Affect Google SEO Ranking? | Social Media & Web Analytics | Scoop.it

Should the introduction of social media in search affect your Google search engine ranking?

"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.

Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.

The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?

Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/


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11 Nonprofits That Excel at Social Media

11 Nonprofits That Excel at Social Media | Social Media & Web Analytics | Scoop.it
Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the mo...
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What Facebook Knows - Technology Review

What Facebook Knows - Technology Review | Social Media & Web Analytics | Scoop.it
The company's social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.
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An Introduction To Social Media Analytics Tool BOSS Metrics With The Launch Of Online Video | SocialMedia.ie - Social Media Marketing Training & Consulting Ireland

An Introduction To Social Media Analytics Tool BOSS Metrics With The Launch Of Online Video | SocialMedia.ie - Social Media Marketing Training & Consulting Ireland | Social Media & Web Analytics | Scoop.it
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