Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.
Florence Poirel's insight:
The question is: what do you wish to promote? Do you want to promote yourself as an individual (if you are the founder or CEO of the company) or your business? There is no right or wrong answer. If the Twitter account is supposed to promote your brand and your brand only, then keep the username and pseudonym identical.
Excerpted from article on VentureBeat: "Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content? Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.
Here are our 3 steps to making a viral video.
1. Understand your audience and their viral triggers. - Know your audience: This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.
- Consider why people share online: The average viewer shares video for a variety of reasons. People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
- Understand your audience’s viral triggers: The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content. Focus on one or two triggers and go “all-in” on them.
2. Optimize your video for an online audience. - Post your video everywhere: Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.
- Make it short: Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.
- Design for remix and meme-ability: Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.
- Provocative thumbnail and proper tagging: Make sure to give your video a provocative thumbnail. Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.
3. Distribution. Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.
- Niche influencers: This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.
- Celebrity influencers: After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.
- Create initial groups of support: Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."
A lot of people think that the internet is a lawless place where they can 'communicate' and 'share' freely, without taking care of legitimacy, source or the intellectual property of the information...
Florence Poirel's insight:
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Each code as a purpose and a meaning, and it is your job to understand and manage them.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
One of the more recent factors that has had an impact on search ranking is social media.
"Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month."
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
How do you find the time for social media? This is the question I get asked probably more than any other.
I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?
The answer is simple: I make the time for social media because I think it’s important.
I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.
Creating content and contributing to the conversation really is an investment: in time and energy. But it is also such a reward: connecting with new people, responding to other peopl'se questions and needs, or even asking for help and getting answers. We indeed live in a social world, why stay out of it?
D'après une études menée par Capegemini Consulting et le MIT Center for Digital Business, les entreprises les plus avancées en matière de digitalisation sont plus performantes que la moyenne de leur secteur en Bourse.
An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.
This is considering that the page and video are both used in conjunction with typical SEO methods.
In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.