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Twitter basics for businesses and individuals

Twitter basics for businesses and individuals | Social Media Value | Scoop.it

Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.

Florence Poirel's insight:

The question is: what do you wish to promote? Do you want to promote yourself as an individual (if you are the founder or CEO of the company) or your business? There is no right or wrong answer. If the Twitter account is supposed to promote your brand and your brand only, then keep the username and pseudonym identical.

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Become a social detective and rock your business!

Become a social detective and rock your business! | Social Media Value | Scoop.it
Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purp...
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Video Marketing Strategy: 3 Steps To Making A Viral Video

Video Marketing Strategy: 3 Steps To Making A Viral Video | Social Media Value | Scoop.it

Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.

Here are our 3 steps to making a viral video.

1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.

- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.

2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.

- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.

- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.

- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.

3. Distribution.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.

- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.

- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.

- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."

Each step is analyzed with more information and with some videos as example. Read full original article here:
http://venturebeat.com/2013/05/29/how-to-make-a-viral-video/

 


Via Giuseppe Mauriello
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Jordi Carrió Jamilà's curator insight, June 3, 2013 3:06 AM

 

Un gran artículo donde explica los pasos para realizar vídeos virales. El vídeo marketing tienen un gran futuro para las empresas B2B.

Maree Lockie's curator insight, October 8, 2013 7:52 PM

Three steps for creating a successful viral video. 1. Knowing your audience and their viral triggers. 2. Optimise video for online audience. 3. Distribution. Seems quite logical if you ask me. Now, who's keen for a class viral video? :P

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Effective community building for social change

Effective community building for social change | Social Media Value | Scoop.it
NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.
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Twitter etiquette : 5 rules to keep in mind

Twitter etiquette : 5 rules to keep in mind | Social Media Value | Scoop.it
A lot of people think that the internet is a lawless place where they can 'communicate' and 'share' freely, without taking care of legitimacy, source or the intellectual property of the information...
Florence Poirel's insight:

If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Each code as a purpose and a meaning, and it is your job to understand and manage them.

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How To Create Presentation Slides That Are Out Of This World

Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here:

Via Baiba Svenca
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Chantal Sim's curator insight, May 20, 2013 1:18 PM

As I always trying to make my presentation more remarkable than before, I think it is good tips for me and us. These are really nice to learn for your future presentation especially for those of who have presentation for this semester.

 

So if you are interested in making your presentation look fancy and effective, it will be worthy to see all the slides!

Chantal Sim's comment, May 20, 2013 1:20 PM
These are so valuable! Thank you for sharing this, appreciate so much that I can re-scoop.it!
Karen Dietz's comment, May 20, 2013 9:09 PM
You are welcome Chantal and hope it helps your curation!
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50 Education Technology Tools Every Teacher Should Know About

50 Education Technology Tools Every Teacher Should Know About | Social Media Value | Scoop.it
  via Edudemic Technology and education are pretty intertwined these days and nearly every teacher has a few favorite tech tools that make doing his or her job and connecting with students a l...

Via Kathleen Cercone
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Kathleen Cercone's curator insight, March 30, 2013 11:37 AM

Good links

David W. Deeds's curator insight, April 1, 2013 9:46 AM

And while you're on the site, subscribe to the Committed Sardine Blog.

Alissa Huk's curator insight, April 1, 2013 10:29 PM

This article provides links to many useful links and resources which can be used when planning and accommodating for gifted and talented students. It includes tips for social learning, general learning, lesson planning and lesson tools.

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8 Great Reasons to Start Using Pinterest for Your Small Business | SiteProNews: Webmaster News & Resources

8 Great Reasons to Start Using Pinterest for Your Small Business | SiteProNews: Webmaster News & Resources | Social Media Value | Scoop.it
In the past several months, use of the new social media platform 'Pinterest' has increased exponentially, especially among young, professional age men and women. While the appeal may not seem obvious

Via Kelly Lieberman
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Social Media

Social Media | Social Media Value | Scoop.it
#Infographic on the 10 best practices for #Pinterest and using it for your brand.

Via Michael Cudahy
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Marco Bertolini's curator insight, March 17, 2013 4:24 AM

Comment tirer le meilleur parti de votre page Business Pinterest ?  Voici quelques bonnes pratiques à intégrer d'urgence dans votre plan marketing !

ManufacturingStories's curator insight, March 17, 2013 12:19 PM

Check out our all NEW Pinterest Page.
Lots of great ManufacturingStories & CTE-STEM Programs

Michael Cudahy's comment, March 18, 2013 10:54 AM
Thanks for the rescoop William!
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Social Media Value | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 


One of the more recent factors that has had an impact on search ranking is social media.

  
Via Antonino Militello
Florence Poirel's insight:
"Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month."
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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

VL Digital Marketing's comment, March 13, 2013 3:10 AM
Thanks!
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The power of Social Media: Facebook and the Cinema Industry

The power of Social Media: Facebook and the Cinema Industry | Social Media Value | Scoop.it
Facebook is one of the first social media used worldwide. From community builder to marketing tool, everybody can find what he or she needs. Another worldwide media is the Cinema and its power on s...
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Where are your manners?

Where are your manners? | Social Media Value | Scoop.it
As said in the previous article, as well as all around the web, your image is critical. Promoting your image, or personal brand, is one thing, controlling it is another one. My previous article: Cl...
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How to protect your data (very) quickly

How to protect your data (very) quickly | Social Media Value | Scoop.it
Here is a click "how to do" post regarding the protection of your data for the main social networks (well, the main ones that I use). 1) Facebook : limit access to your data from the « settings » o...
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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Social Media Value | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss
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John Thomas's curator insight, February 12, 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 10:52 AM

Astonishing figures! 

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Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | Social Media Value | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.

 

Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


Via Lauren Moss
Florence Poirel's insight:

Finally!

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Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 8:23 PM

It is now far more better!

Athena Catedral's curator insight, August 6, 2013 5:52 AM

Succinct cheat sheet for Google + posting

John Thomas's curator insight, February 12, 1:47 PM

Social Media Infographic: Finding Your Way Around Google+

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Effective community building for social change

Effective community building for social change | Social Media Value | Scoop.it
NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.
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How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Social Media Value | Scoop.it

Via Robin Good
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Robin Good's curator insight, May 1, 2013 5:33 AM



Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.


(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)


What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.


The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.



Rightful. Correct. 8/10


Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/




malek's curator insight, May 1, 2013 5:53 AM

it's not what you know, but who you know.

Randi Thompson's curator insight, May 2, 2013 7:04 AM

Now that you have made connections with social media, what are you going to do with them?

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How Do You Find The Time For Social Media? - Forbes

How Do You Find The Time For Social Media? - Forbes | Social Media Value | Scoop.it

How do you find the time for social media? This is the question I get asked probably more than any other.

 

I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

 

The answer is simple: I make the time for social media because I think it’s important.

 

I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.


Via Martin Gysler
Florence Poirel's insight:

Creating content and contributing to the conversation really is an investment: in time and energy. But it is also such a reward: connecting with new people, responding to other peopl'se questions and needs, or even asking for help and getting answers. We indeed live in a social world, why stay out of it?

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Gemma Finnegan's comment, April 18, 2013 12:36 PM
I think its fair to stay that at the beginning of your social media journey it can be very time consuming getting to grips with the different platforms and building up followers and looking for decent content to share. You also have to develop your style. That said, with the right tools and mindset your time investment lessens substantially - unless you get hooked!
Martin Gysler's comment, April 19, 2013 7:56 AM
Indeed, at the beginning the most things are difficult and need more time. After it's rather the mind set who dictate the invested time in social media, it's right, I agree with you Gemma. But in my sens the invested time is worth it because it create many very interesting contacts across the world.
Michlin Metals, Inc's curator insight, April 27, 2013 3:27 PM

Always a good read about MAKING time for social media

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Social Media Value | Scoop.it

Via Robin Good
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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 10:24 PM

Free tools which will help you create your own images with quotes.

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La digitalisation de l’entreprise : 8 étapes clés | Le Cercle Les Echos

La digitalisation de l’entreprise : 8 étapes clés | Le Cercle Les Echos | Social Media Value | Scoop.it

D'après une études menée par Capegemini Consulting et le MIT Center for Digital Business, les entreprises les plus avancées en matière de digitalisation sont plus performantes que la moyenne de leur secteur en Bourse.

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How Video Can Improve your Social Media and SEO Status

How Video Can Improve your Social Media and SEO Status | Social Media Value | Scoop.it

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.

 

This is considering that the page and video are both used in conjunction with typical SEO methods. 

 

In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

 

Read More: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/


Via Antonino Militello
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Edna Campos's curator insight, March 23, 2013 3:05 PM

Como el video puede mejorar tu estatus en Social Media y SEO.

Lora Zayn's curator insight, April 8, 2013 6:22 AM

One more proof of the importance of including video in your online campaign...people do not like reading anymore- Fact!

Gunnar Gapko's curator insight, April 10, 2013 12:05 AM

This article illustrates the power of adding a video to your page. Posting a video on your page not only raises the bar for your Social Media and Search Engine Optimization prestige, but can expand your reach by 53 times. So snag some friends, a good idea and a little creative talent and watch your page views skyrocket. 

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Content Curation – When Did It Begin?

Content Curation – When Did It Begin? | Social Media Value | Scoop.it
If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something

Via Robin Good, Giuseppe Mauriello
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Robin Good's comment, March 14, 2013 6:45 AM
Bravo Ron, excellent job.
Ron VanPeursem's comment, March 14, 2013 7:35 AM
Thanks, Robin!
Michael John Freestone's curator insight, March 25, 2013 11:26 PM

Read about the beginning of content curation

www.mjfgroup.biz

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6 Tricks to Maximize the Impact of Your Tweets | Scoop.it Blog

6 Tricks to Maximize the Impact of Your Tweets | Scoop.it Blog | Social Media Value | Scoop.it

It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre?

Florence Poirel's insight:

Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.

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Taking Classrooms into the 21st Century

Taking Classrooms into the 21st Century | Social Media Value | Scoop.it
In September of this year, the White House launched the 'Digital Promise' initiative, a national center dedicated to improving the implementation of technology in schools all across the US. Though ...
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Clean up the mess!

Clean up the mess! | Social Media Value | Scoop.it
The two last blog posts focused on the classic steps and tools for your job/internship search. Let’s now get back to serious stuff and be ready to rock your social applications! Before sending out ...
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