Take a creativity break with your coffee......when used wisely, color has the ability to affect the mood of your visitors. Makes people feel welcome, comfortable and relaxed with blue hues or sell your sales pitch with an aggressive shade of red.Whatever color scheme you choose, a great deal of creativity goes into designing a bold and colorful theme.To get you inspired, I’ve gathered a collection of stunning WordPress themes that make great use of strong color. Many of the designs feature flat design and responsive layouts – both hot trends right now.---
Shoppers like looking on their smartphones but buying in person.Customers, it seems, are increasingly turning to smartphones and tablets to research the devices they're going to buy. Mobile engagement firm JiWire just released its quarterly audience report which claims that 42% of surveyed customers prefer looking at the products they're considering purchasing on their smartphones or tablets instead of on a laptop. According to the study, 45% of customers also prefer to purchase products in-store instead of buying online.JiWire surveyed more than 1,300 customers online. Of course, being a mobile engagement firm, they have a vested interest in noting increased use of smartphones for e-commerce, but their report sounds similar to other studies conducted as of late. As mobile apps become easier to use and offer a smoother shopping experience than the conventional web, users will migrate to them. One recent Skava study found that customers like mobile but are turned off by poor mobile retail experiences, and a Parago study found that showrooming is up 400%....
Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency Zócalo Group did a little digging to find out the types of recommendations that held the most weight, and their sources.
Excerpted from article on The Moz Blog: "This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.
***Analytics & Tagging 1. Universal Analytics It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting. Uses & benefits of Universal Analytics: - Cross device tracking of individual users - The ability to push "offline" data into the system - Performance enhancements - 20 custom dimensions, 20 custom metrics - Set your own session and campaign expirations
2. Tag Manager Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful. Uses & benefits of Tag Manager: - Central, organized management of your tags/scripts - Cuts dev cycle bottlenecks out of the equation - Improved performance
3. Tag Assistant If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.
***Market Research 4. Think Insights Uses & benefits of Think Insights: - Free, searchable access to market research studies - Visualization of the most common multi-touch paths by industry - Inspiration for your next data visualization project - There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."
5. Consumer Surveys It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.
***Search History & Data 6. Trends Trends is a relatively well-known but often overlooked source of historical search volume data. Uses & benefits of Trends: - View historical data for a single keyword, or compare two or more - Discover seasonality in search volume - Browse current trending searches - Export to CSV for your Excel/other reports
7. Zeitgeist Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search. Uses & benefits of Zeitgeist: - Rich visual "story" experience of historical data - Helpful for brainstorming historical content angles - General nostalgia/inspiration (What? That counts.)
8. Public Data Explorer Public Data Explorer is Google's portal into government and institutional data sets. Uses & benefits of Public Data Explorer: - Search/browse many public data sets from one interface - Upload your own data set - Quickly switch between different chart/visualization approaches for a given data set..."
Excerpted from article intro on KISSmetrics: "If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!
1. Updated Design Increases Conversions 33% 2. Making Copy Action Oriented Causes 93% More People to Click 3. Clear Homepage Helps Weather Channel Increase Conversions 225% 4. Adding a Picture of a Person Increases Highrise Signups by 102.5% 5. Improved Value Proposition Causes 128% More Visitors to Register for Games 6. Making Call to Action More Prominent Increases Conversions 591% 7. Adding Reviews Boosts Conversions More Than 35% 8. Redesigning Pricing Page Brings 25% More Conversions 9. Changing Homepage Makes Visitors 2-3x More Likely to Buy 10. Adding Testimonials Increases Conversions 34% 11. Conversions Increase 2.20% When Website Flow is Redesigned 12. Changing Button Color to Red Increases Conversions 21% 13. Red Color on CTA Increases Conversions 2.5% 14. Protecting Purchases with Bonds Improves Conversions 10.4% 15. Security Seal Increases Conversions 7.6% 16. Adding Google Site Search Increases Conversions 11% 17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat 18. 21% Improvement in 30 Days with a Website Redesign 19. 400% Conversion Rate Improvement by Removing One Image ...... 100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.
So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.
But before you head off and start creating your first landing page, there are 7 things you need to know:
1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.
3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.
4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service.
5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making.
6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.
7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."
Google+, the world’s second biggest social network, is changing the online landscape.The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.
Mobile marketing strategy: Here are three ways to mobilize your social media marketing and increase leads, engagement and sales.Have you figured out how to engage on-the-go prospects and customers?Is more of your audience interacting with your business from their mobile phones?If you want to enhance your mobile marketing, then keep reading.I’ll show you three awesome tools that make mobile marketing easier....
@YouTube maintains its top spot as the premier brand on Twitter, with its more than 32 million followers placing it first ahead of @Instagram and even the official @Twitter profile.
Combined with @twitter_es, the official Spanish Twitter profile, and its close to 13 million followers, Twitter would rank first overall, but standalone @Twitter’s 23+ million followers are only good enough for third place. Meanwhile, @YouTube is now more than 7 million followers ahead of Instagram and doesn’t look like it will be caught anytime soon.
Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard.
The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set".
Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :).
This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there.
Everything from recruitment to project management can get better with social media marketing.