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30 Digital Marketing Statistics You Can’t Afford To Ignore #INFOGRAPHIC

30 Digital Marketing Statistics You Can’t Afford To Ignore #INFOGRAPHIC | Social Media Utilization Techniques | Scoop.it
30 Digital Marketing Statistics You Can’t Afford To Ignore [INFOGRAPHIC]

Via Brian Yanish - MarketingHits.com
Eliza Steely's insight:

Learn why it's important to encourage positive customer reviews, create blog posts leveraging a list format, and capitalize on the popularity of videos...especially on your landing pages.

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Social Media Utilization Techniques
how to use it even if you don't want or know how to
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Social Media & The Law – 11 Things You Need to Know Now

Social Media & The Law – 11 Things You Need to Know Now | Social Media Utilization Techniques | Scoop.it
At TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed
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The DNA of a Social Business | Social Media Today

The DNA of a Social Business | Social Media Today | Social Media Utilization Techniques | Scoop.it
Over the years, we studied businesses endeavoring to master social media at various stages.

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Twitter takes photos big, releases gorgeous new embedded photo tweet format

Twitter takes photos big, releases gorgeous new embedded photo tweet format | Social Media Utilization Techniques | Scoop.it
Twitter is making embedded photo tweets much more compelling, much more visual, and much more in your face, everywhere on the web. I could tell you about it, but instead of wasting 1,000 words, let...

Via Jannette Pazer
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Sonia Garcia, MBA, PhD's curator insight, September 30, 2013 9:59 AM

Search algorithms pick up on relevancy and popularity.

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Twitter Facts and Stats for Business | Social Media Today

Twitter Facts and Stats for Business | Social Media Today | Social Media Utilization Techniques | Scoop.it

Every small, medium, and large business should have a Twitter marketing strategy - and here are 100 facts and figures that might convince you.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 27, 2013 7:06 AM

Looking for convincing data? We've got it.

Dawn Ledbetter Swick's curator insight, September 27, 2013 1:56 PM

Twitter is more than just tweeting...

Jared Hill's curator insight, September 27, 2013 6:10 PM

Great points made.  Public Relations is in dire need of maintaining social trends, and social media is a good place to start!

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The Future of User Behavior - Whiteboard Friday

The Future of User Behavior - Whiteboard Friday | Social Media Utilization Techniques | Scoop.it
Implicit information like your location and the device you're using are playing an increasing role in search results.

Via Jannette Pazer
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Social Media Utilization Techniques | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


Via Brian Yanish - MarketingHits.com
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Jed Fisher's curator insight, September 6, 2013 2:06 AM

Nothing other than what you would expect here - main additional point is if you are going to do "social" do it right - because man - there are a lot of companies doing it wrong and spamming my twitter/...

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Using Social Media Strategy to Convert

Using Social Media Strategy to Convert | Social Media Utilization Techniques | Scoop.it
3 Tips: Using Social Media Strategy to turn Fans and Followers into Customers Social media strategy is still something that does not have a wide grasp amongst small business and entrepreneurs. I am...

Via The Fish Firm
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Martin (Marty) Smith's curator insight, September 3, 2013 5:30 PM

No surprise to my regular readers #3 is my favorite tip and by a huge distance over the other two. 

Tyler Richendollar's curator insight, September 4, 2013 6:40 AM

Social Media is not a guarantee for conversions. But, Social Media is a great way to engage end-users.

IOANNIS APOSTOLOU's curator insight, September 5, 2013 5:57 AM

A tip becomes positive depending on how we will implement it for our entity!

 

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75 Eye-Poppingly Colorful WordPress Themes

75 Eye-Poppingly Colorful WordPress Themes | Social Media Utilization Techniques | Scoop.it

Take a creativity break with your coffee......when used wisely, color has the ability to affect the mood of your visitors. Makes people feel welcome, comfortable and relaxed with blue hues or sell your sales pitch with an aggressive shade of red.Whatever color scheme you choose, a great deal of creativity goes into designing a bold and colorful theme.To get you inspired, I’ve gathered a collection of stunning WordPress themes that make great use of strong color. Many of the designs feature flat design and responsive layouts – both hot trends right now.---


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Jeff Domansky's curator insight, September 4, 2013 2:17 PM

If you're a WordPress blogger, or considering using WordPress, this is essential reading. Not to mention a great creativity break with your coffee.

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30 Digital Marketing Statistics You Can’t Afford To Ignore #INFOGRAPHIC

30 Digital Marketing Statistics You Can’t Afford To Ignore #INFOGRAPHIC | Social Media Utilization Techniques | Scoop.it
30 Digital Marketing Statistics You Can’t Afford To Ignore [INFOGRAPHIC]

Via Brian Yanish - MarketingHits.com
Eliza Steely's insight:

Learn why it's important to encourage positive customer reviews, create blog posts leveraging a list format, and capitalize on the popularity of videos...especially on your landing pages.

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Study: 42% Of Customers Prefer Comparing Items Via Mobile

Study: 42% Of Customers Prefer Comparing Items Via Mobile | Social Media Utilization Techniques | Scoop.it

Shoppers like looking on their smartphones but buying in person.Customers, it seems, are increasingly turning to smartphones and tablets to research the devices they're going to buy. Mobile engagement firm JiWire just released its quarterly audience report which claims that 42% of surveyed customers prefer looking at the products they're considering purchasing on their smartphones or tablets instead of on a laptop. According to the study, 45% of customers also prefer to purchase products in-store instead of buying online.JiWire surveyed more than 1,300 customers online. Of course, being a mobile engagement firm, they have a vested interest in noting increased use of smartphones for e-commerce, but their report sounds similar to other studies conducted as of late. As mobile apps become easier to use and offer a smoother shopping experience than the conventional web, users will migrate to them. One recent Skava study found that customers like mobile but are turned off by poor mobile retail experiences, and a Parago study found that showrooming is up 400%....


Via Jeff Domansky
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Rakesh Raghuvanshi's curator insight, August 21, 2013 5:23 AM

all the more reason for Global and National brands to go geo fencing their retail points in local streets and update daily contents like new deals, offers and social mentions 

Jeff Domansky's curator insight, August 21, 2013 12:41 PM

This research highlighted some important trends in use of mobile by shoppers. Retailers and marketers take note.

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INFOGRAPHIC: Facebook Friends Liking Pages Are Strong Recommendations

INFOGRAPHIC: Facebook Friends Liking Pages Are Strong Recommendations | Social Media Utilization Techniques | Scoop.it
Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency Zócalo Group did a little digging to find out the types of recommendations that held the most weight, and their sources.

Via Brian Yanish - MarketingHits.com
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8 New and Underappreciated Marketing Resources from Google

8 New and Underappreciated Marketing Resources from Google | Social Media Utilization Techniques | Scoop.it

Excerpted from article on The Moz Blog:
"This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.

***Analytics & Tagging
1. Universal Analytics
It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting.
Uses & benefits of Universal Analytics:
- Cross device tracking of individual users
- The ability to push "offline" data into the system
- Performance enhancements
- 20 custom dimensions, 20 custom metrics
- Set your own session and campaign expirations

2. Tag Manager
Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful.
Uses & benefits of Tag Manager:
- Central, organized management of your tags/scripts
- Cuts dev cycle bottlenecks out of the equation
- Improved performance

3. Tag Assistant
If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.

***Market Research
4. Think Insights
Uses & benefits of Think Insights:
- Free, searchable access to market research studies
- Visualization of the most common multi-touch paths by industry
- Inspiration for your next data visualization project
- There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."

5. Consumer Surveys
It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.

***Search History & Data
6. Trends
Trends is a relatively well-known but often overlooked source of historical search volume data.
Uses & benefits of Trends:
- View historical data for a single keyword, or compare two or more
- Discover seasonality in search volume
- Browse current trending searches
- Export to CSV for your Excel/other reports

7. Zeitgeist
Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search.
Uses & benefits of Zeitgeist:
- Rich visual "story" experience of historical data
- Helpful for brainstorming historical content angles
- General nostalgia/inspiration (What? That counts.)

8. Public Data Explorer
Public Data Explorer is Google's portal into government and institutional data sets.
Uses & benefits of Public Data Explorer:
- Search/browse many public data sets from one interface
- Upload your own data set
- Quickly switch between different chart/visualization approaches for a given data set..."

Read full and interesting article here:
http://moz.com/blog/8-new-underappreciated-marketing-resources-from-google

 


Via Giuseppe Mauriello
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Vinish Garg's curator insight, July 17, 2013 9:31 PM

Interesting stuff it is.

BSN's curator insight, July 28, 2013 8:46 AM

Some Google marketing tools

#business #marketing http://goo.gl/tCP5xW

 

Phil Lauterjung's curator insight, July 29, 2013 7:53 AM

add your insight...

 
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100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | Social Media Utilization Techniques | Scoop.it

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
......
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:
http://blog.kissmetrics.com/100-conversion-optimization-case-studies/

 


Via Giuseppe Mauriello
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Sophie Merle's curator insight, July 11, 2013 1:46 AM

perfect check list.

Suneeta ITBP's comment, July 19, 2013 6:28 AM
Perfect list...thank you!!!
Elsie Whitelock's curator insight, July 26, 2013 11:27 AM

Great examples of better call to action and general layout improvements.

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10 Deadly Reasons Most Websites Fail

Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presen

Via J-P De Clerck
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Belinda Suvaal's curator insight, October 7, 2013 1:19 PM

"the best websites speak like a human, not a corporation"

ItsMenaJo (GetGeekemarketing)'s curator insight, October 9, 2013 12:19 AM

Pet peeve -- websites that use 'we' when it's just a one person show. Be who you are and wear it with pride.

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media Utilization Techniques | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some basic effective guidelines
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Social Media Utilization Techniques | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.

Via Carla Bulhões
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Carla Bulhões's curator insight, September 27, 2013 3:10 AM
The Top 7 Social Media Marketing Trends That Will Dominate 2014
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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Social Media Utilization Techniques | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, The Fish Firm
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The Fish Firm's curator insight, September 12, 2013 3:59 PM
G+ is rocking right now !
Tyler Richendollar's curator insight, September 13, 2013 6:17 AM

Google+ is making participation far more worthwhile (read: SEO and marketing) than other social media sites.

Fabiana Martins Gutierrez's curator insight, September 13, 2013 6:19 AM

more info about #google+ #socialmedia

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LinkedIn Brings Endorsements to Mobile

LinkedIn Brings Endorsements to Mobile | Social Media Utilization Techniques | Scoop.it
With today's update, LinkedIn members can now view their top skill endorsements on their mobile profile, as well as accept and grant endorsements from and for other members.

Via Mike Allton
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Mike Allton's curator insight, September 5, 2013 8:06 AM

Are LinkedIn Endorsements Spam?

LinkedIn Endorsements are not going away any time soon. While many have criticized LinkedIn and complained about the crowdsourced social signals, LinkedIn has forged ahead and has now added Skills & Expertise support to their mobile app, allowing us to view, approve and submit skill endorsements from anywhere.

But are they really as bad as people say?

No one has ever tried to endorse me for a skill that was inappropriate or even inaccurate. And whenever LinkedIn has recommended that I endorse one of my connections for a skill, they've always appeared to make sense.

And I can honestly report that I have received positive feedback from potential clients and connections who viewed my profile, saw my Skills & Expertise and endorsements, and commented that they were impressed. While I would never hire or expect to be hired on the basis of these endorsements, they seem to provide some value, and no harm.

And there's always the Secret benefit to LinkedIn Endorsements that I've written about before and mention in the article.

So what about you? Do you accept and give out endorsements? Do you think they add any value at all to your profile? If not, what about them is detracting from your professional LinkedIn image?

Thanks for your comments!

#LinkedIn   #LinkedInEndorsements   #SocialSEO   #SocialSignals  

Randy Hilarski's curator insight, September 5, 2013 7:57 PM

Do you use endorsements? I do but have not quite seen the value in it yet.

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3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | Social Media Utilization Techniques | Scoop.it

Mobile marketing strategy: Here are three ways to mobilize your social media marketing and increase leads, engagement and sales.Have you figured out how to engage on-the-go prospects and customers?Is more of your audience interacting with your business from their mobile phones?If you want to enhance your mobile marketing, then keep reading.I’ll show you three awesome tools that make mobile marketing easier....


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Jeff Domansky's curator insight, September 5, 2013 10:51 AM

Your mobile marketing strategy can be improved with these three mobile tools.

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS] | Social Media Utilization Techniques | Scoop.it

@YouTube maintains its top spot as the premier brand on Twitter, with its more than 32 million followers placing it first ahead of @Instagram and even the official @Twitter profile.

 

Combined with @twitter_es, the official Spanish Twitter profile, and its close to 13 million followers, Twitter would rank first overall, but standalone @Twitter’s 23+ million followers are only good enough for third place. Meanwhile, @YouTube is now more than 7 million followers ahead of Instagram and doesn’t look like it will be caught anytime soon.


Via Brian Yanish - MarketingHits.com
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100 Vital Social Media and Digital Marketing Statistics

100 Vital Social Media and Digital Marketing Statistics | Social Media Utilization Techniques | Scoop.it

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).


Via The Fish Firm
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IOANNIS APOSTOLOU's curator insight, August 28, 2013 12:51 AM

Even 1/3 of them to be true, are amazing data's!

Laure Fanjeau.'s curator insight, August 28, 2013 3:11 AM

add your insight...

 

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Facebook Rolls Out Embedded Posts to All Users

Facebook Rolls Out Embedded Posts to All Users | Social Media Utilization Techniques | Scoop.it

Facebook embedded posts are now available to everyone, including users who post to personal blogs or websites.


Via Maria da Graça Pereira
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How Social Media is Changing the World [infographic]

How Social Media is Changing the World [infographic] | Social Media Utilization Techniques | Scoop.it

Via The Fish Firm
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Mertens Marketing's curator insight, August 21, 2013 12:52 AM

Ganz spannende Übersicht, wie Social Media die Welt verändert (hat).

Phil Lauterjung's curator insight, August 21, 2013 10:44 AM

add your insight...

 
Christian Genest's comment, August 23, 2013 7:02 AM
http://youtu.be/x4RBMjZnb00
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Social Media Is For Kids

Social Media Is For Kids | Social Media Utilization Techniques | Scoop.it

e-learning, conocimiento en red y web colectiva

Marty - Why Social Media Is For Kids

Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard. 

The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set". 

Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :). 

This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there. 

Everything from recruitment to project management can get better with social media marketing.  


Via ThePinkSalmon, Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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5 Tips for Social Media Success

5 Tips for Social Media Success | Social Media Utilization Techniques | Scoop.it

I recently gave a talk to the wonderful people at Virgin, tackling the question ‘Is social media a PR heaven or customer service headache?’. The answer? Think before you tweet.


Via The Fish Firm
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