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Creating a Content Strategy for B2B and B2C Marketing Success

Creating a Content Strategy for B2B and B2C Marketing Success | Social Media Useful Info | Scoop.it

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention.


There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

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Darcy Bevelacqua's curator insight, November 28, 2014 12:47 PM

Content marketing is something we all need to do a better job. Start planning now so it won't be as difficult to create content people love and share.

Rescooped by Ivo Nový from The Evolving World of Marketing
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | Social Media Useful Info | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...

 

**Companies that blog get up to 55%more traffic

 

**They also get up to 97% more inbound links (which search engines like!)

 

**They can get up to 434% more indexed pages in search engines

 

**Blogging companies get up to 25x times more business leads

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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Hiring a Content Marketing Agency: 7 Tips to Help You Choose

Hiring a Content Marketing Agency: 7 Tips to Help You Choose | Social Media Useful Info | Scoop.it
If B2B marketers struggle to produce enough engaging content, why aren't brands outsourcing more? Here are 7 tips for choosing a content marketing agency.
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