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How Can You Identify Influencers with Social Media? - Business 2 Community

How Can You Identify Influencers with Social Media? - Business 2 Community | Social Media Useful Info | Scoop.it

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you.


Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you.
Read more at http://www.business2community.com/social-media/how-can-you-identify-influencers-with-social-media-0571470#KMzlgH3UkFpDPUZK.99

Via Susan Bainbridge
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Rim Riahi's curator insight, August 4, 2013 10:54 PM

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you

Randy Hilarski's comment, August 21, 2013 8:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.
Randy Hilarski's curator insight, August 21, 2013 8:56 AM

The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

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The Top 20 Women Social Media Influencers - Forbes

The Top 20 Women Social Media Influencers - Forbes | Social Media Useful Info | Scoop.it
Which 20 woman in social media have the most active and strongest social media networks?


If you want to measure your own influence, you can do that by following this link.


#1. Ann Tran. Ann blogs about travel and leisure, and provides cutting edge advice to social media users in all market. @AnnTran_

#2. Jessica Northey. It’s a trend this year, leading influences whose base is in a specific vertical For Jessica it is music. @jessicanorthey.

#3. Mari Smith. Mari is a leading Facebook marketing expert  @marismith.

#4. Liz Strauss. Liz runs successful-blog.com. She’s currently taking on the challenge of cancer. Best wishes. @lizstrauss.

#5.  Pam Moore. Covering Facebook, Google + and the business of social. @pammktgnut

#6. Renee Blodgett. Deep seated social media marketing expertise with a long chain of references and endorsements from mainstream media.  @magicsaucemedia

#7. Eve Mayer. Officially a LinkedIn expert writes about a diverse range of social media issues. @linkedinqueen.

#8. Kim Garst. Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc. @kimgarst

#9. Lori Ruff. LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform. @loriruff

#10. Ann Handley. Ann manages the content factory that is marketingprofs. @marketingprofs

#11. Pam Dyer. Marketing manager at SolutionsIQ, Pam covers a variety of social media issues and trends in depth. @pamdyer

#12. Laura Fitton. An online marketing generalist Laura is also a recognized expert in Twitter. Co-author of Twitter for Dummies. @pistachio

#13. Bonnie Sainsbury   An eclectic range of themes around social, including one of the few on the list directly addressing mobile. @bsainsbury

#14. Lilach Bullock, a social media marketing consultant. Pinterest, Facebook, earned media and more. @Lilachbullock can also be found at socialable.co.uk

#15. Deborah Lee. British adviser with eclectic social media interests but a particular focus on Twitter. @debsylee

#16. Marsha Collier. Marsha is the author of 40 books, many of them in the social area. @Marshcollier

#17. Lori Taylor.  Lori writes an eclectic blog covering Twitter, Facebook, Pinterest and general social media tips. @lorirtaylor

#18. Viveka vonRosen. Viveka is primarily a LinkedIn expert, though we’ve noticed her Twitter distribution is much more diverse than this @LinkedInExpert

#19. Sandi Krakowski. Sandi is a Facebook marketing expert. @sandikrakowski

#20. Susan Cooper. Susan is a social media generalist but with a clear vertical focus in music. @buzzedition


by Haydn Shaughnessy

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media Useful Info | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 10:13 AM

Great read..

Athena Catedral's curator insight, May 16, 2013 2:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 1:09 AM

Some useful stats here!

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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Social Media Useful Info | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]


Via janlgordon, John van den Brink
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Sterling Dee's comment, August 18, 2012 7:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 18, 2012 10:11 PM
Thank you so much Sterling, I really appreciate your feedback!