Social Media Useful Info
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Social Media Useful Info
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Google+ Introduces Embedded Posts

Google+ Introduces Embedded Posts | Social Media Useful Info | Scoop.it

Google+ introduced new features on Monday, including embedded posts that allow bloggers and journalists to embed public Google+ posts on other sites.

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The Most Important Thing About Infographics | Social Media Today

The Most Important Thing About Infographics | Social Media Today | Social Media Useful Info | Scoop.it

The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.


by Barry Feldman

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Rita Alcântara's curator insight, September 10, 2013 9:43 AM

Everybody is crazy about Infographics. This is a very interesting article about what works and what doesn't.

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The Anatomy of an Outstanding Infographic [INFOGRAPHIC]

The Anatomy of an Outstanding Infographic [INFOGRAPHIC] | Social Media Useful Info | Scoop.it
An outstanding infographic features accurate and compelling data that tells some narrative with a new information and a fresh perspective. Great infographics have a quickly understood core message.

Via Brian Yanish - MarketingHits.com
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You Can Now Search for Any Tweet in History

You Can Now Search for Any Tweet in History | Social Media Useful Info | Scoop.it

Search for any tweet in history.


On Wednesday, Topsy took it a step further by opening up an archive of Twitter's entire history to the public — more than 425 billion tweets, videos, images, blog posts and location pins dating back to founder Jack Dorsey's first tweet in 2006, Topsy CEO Duncan Greatwood said in a release.

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Create Your Personal Brand in 8 Steps

Create Your Personal Brand in 8 Steps | Social Media Useful Info | Scoop.it

Take control of your online presence to create a memorable personal brand.


This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:


1. Know yourself and what you're good at.

Your personal brand reflect who you are, so you can't possibly brand yourself if you're clueless about yourself. It means a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you've mastered or are working to master.


2. Create a memorable brand name.

If you've got a unique name, make that your brand name. If not, create a brand name that's a hybrid of your name and your career direction. You want people to find you, not somebody who's got the same name as you. 


3. Capture your online turf.

Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, Google+ account as well.


4. Build a website for your domain name.

This is easier than you think. There's no reason to struggle with a complicate website editor when you can create a perfectly usable site using a product like WordPress.


5. Set up automatic updating.

To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them (eg. HootSuite).


6. Share useful content on a regular basis.

Don't try to be a full-time blogger. Instead share "helpful tips relating to the products [you] sell, relevant news, and personal updates that build emotional connection and convey positive character, such as a philanthropic interest.


7. Get feedback from people you trust.

The advice and encouragement of others helps keep your "brand development" on target.


8. Be authentic, even a bit risky.

As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing.


by Geoffrey James


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Social Media and SEO Drive Content Marketing

Social Media and SEO Drive Content Marketing | Social Media Useful Info | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

Via Alex Butler, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 4, 2013 8:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

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5 Cool Apps to Save You from Social Media Overload

5 Cool Apps to Save You from Social Media Overload | Social Media Useful Info | Scoop.it
Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.

Via Mike Ellsworth, Alessandro Rea
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Mike Ellsworth's curator insight, August 24, 2013 3:04 PM

I could post one of these roundups a day, and still find new services that I'd never even heard of before. This is another post like that. There are some cool tools here.

 

Via the incredible @MaxOz

Mike Ellsworth's comment, August 26, 2013 9:20 PM
Thanks for the reScoop, Steve! Did you recognize all the tools in this article?
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Five Reasons Why People Can’t Make Money Online

Five Reasons Why People Can’t Make Money Online | Social Media Useful Info | Scoop.it

The common statistic that gets thrown around a lot is that 95% of people fail to make money online. 

Check out the main reasons that it's better to avoid to follow their pitfalls.


1 – Quitting Too Soon

I know a number of people who have made the effort to start something online. Then at the first hurdle they stumble, fall and walk away. People don’t fail because they don’t know how to do something. They fail because they don’t figure out another way of getting that job done.


2 – Picking The Wrong Niche

Now there’s no such thing as a right or wrong niche. What I mean is that the niche you pick has to be right for you.

So many people get into this business and go for the biggest, most lucrative niche out there. But they have zero knowledge about it and absolutely no interest in it whatsoever.


3 – Thinking It Will Be Fast and Easy

It takes months to reach a stable income from online endeavors. Many people fail to realize that. Nearly every day I’ll receive an email from someone asking “How do I make money online?” What possible answer do these kinds of people expect from a question like that?


4 – No Planning

A lot of people rush into Internet marketing without an action plan. They have all these ideas that they want to implement but no system to follow.


5 – Information Overload

With so much stuff available on the Internet, it’s tough to know where to start. Information is abundant, both free and paid. In truth, everything you need to know about making money online is online.


by John Chow

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How Do Women and Men Use Social Media Differently? | Social Media Today

How Do Women and Men Use Social Media Differently? | Social Media Today | Social Media Useful Info | Scoop.it
Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn?


Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land.

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Social Media Useful Info | Scoop.it

In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Your Website’s Bounce Rate | Social Media Today

Your Website’s Bounce Rate | Social Media Today | Social Media Useful Info | Scoop.it
Everyone has an opinion on something whether it’s the War in Libya or what your friends wearing. If your readers aren’t even give the choice of voicing their opinion then they’ll just move to a site that does.
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7 Simple and Proven Tips to Increase Your Blog Subscribers - - The Buffer Blog

7 Simple and Proven Tips to Increase Your Blog Subscribers - - The Buffer Blog | Social Media Useful Info | Scoop.it
These simple hacks for your blog will help you increase your subscriber rate without hassle or fuss.
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How to Build Your Personal Brand | Social Media Today

How to Build Your Personal Brand | Social Media Today | Social Media Useful Info | Scoop.it
These days, you are almost certain to have an online presence — an online personal brand. The key question is, who is going to control your brand?
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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Social Media Useful Info | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.


People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.


Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.


Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.


Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.


That’s not the only reason Pinterest is better than Google.


Here are 5 reasons why Pinterest’s search engine is better than Google.


Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Online Marketing Man's curator insight, March 25, 2016 1:30 PM
Find really targeted people.
jasmine moriah gabrielle hummel's curator insight, April 6, 2016 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 2016 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
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Why People Share on Social Media

Why People Share on Social Media | Social Media Useful Info | Scoop.it

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.


The next most popular motivation is to "to share important things" (43%), followed by "to share funny things" (43%).


Other common reasons for sharing online are "to let others know what I believe in and who I really am" (39%); "to recommend a product, service, movie, book, etc." (30%); "to add my support to a cause, an organization, or a belief" (29%); and "to share unique things" (26%).



Ivo Nový's insight:

So, what are your reasons to post on social media?

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Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study: Is Sharing Really Caring? | Social Media Useful Info | Scoop.it
I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine.

Via Ron Sela, Randy Hilarski
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Ron Sela's curator insight, August 18, 2013 7:35 AM

Social Media Case Study: Is Sharing Really Caring?

Randy Hilarski's curator insight, August 19, 2013 11:22 AM

If you build a community of followers people will read your content. My articles about expat living in Panama are read because people are passionate about the subject. If you niche is social media marketing and people just want to fill their streams with content this article makes sense.

 

Google Plus on the other hand is growing exponentially because it is kick ass! The bandwagon people are coming on board but they share and engage like they are on other networks, the user base tends to be more fickle and prefer real engagement not the supposed social media guru way of post and run.

 

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How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | Social Media Useful Info | Scoop.it

By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it.


Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence.

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72 Percent of Twitter Followers Are More Likely to Buy From You

72 Percent of Twitter Followers Are More Likely to Buy From You | Social Media Useful Info | Scoop.it

A survey shows 72% of Twitter followers who follow a business are more likely to make a purchase afterward and 82% are more likely to recommend you.Here's how to get a better return on your social media investment...


Via Jeff Domansky
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Google Authorship 101

Google Authorship 101 | Social Media Useful Info | Scoop.it

However, Google Authorship is still a tricky thing. I’ve heard story after story of a content creator doing everything correctly to set it up, and it not working at all. I’ve also heard a few tales about someone not setting it up, and Google taking it upon themselves to set it up for the author, incorrectly.


Via Stefano Principato
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Stefano Principato's curator insight, September 5, 2013 2:40 AM

So we’re going to take a few minutes today to (hopefully) clear up some of the most confusing things about Google Authorship.

malek's curator insight, September 5, 2013 7:27 AM

You wrote a great post, and you want to tell the world its yours. Google Authorship is a how to link content you create with a Google+ profile. Nothing feels better than your headshot image appearing in search page.

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Free Images for Your Blog | Social Media Today

Free Images for Your Blog | Social Media Today | Social Media Useful Info | Scoop.it

Don’t want to get arrested? Great, me either.


You may have noticed there are a ton of articles floating around the web lately talking about “stealing images off of Google” and how you can get into some serious legal trouble by doing so.


I’ll admit, I’ve been guilty of snagging images and meme’s off of Google image search from time to time for blogs, websites or simply trolling on Facebook. That being said, I’ve compiled a list of different places to get free use images that you can use for your website, blog or anywhere else without paying a dime.


by Taylor Clark

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Why Social Media Is So Addictive | Business 2 Community

Why Social Media Is So Addictive | Business 2 Community | Social Media Useful Info | Scoop.it

Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course?


I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media.

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Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | Social Media Useful Info | Scoop.it

I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.


What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of  the great visual content on Pinterest. The tips are solid, from making sharing easy to pricing and linking – this is a really creative way to brainstorm amplifying your Pinterest presence.

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Work Smarter, Not Harder, With Marketing Automation

Work Smarter, Not Harder, With Marketing Automation | Social Media Useful Info | Scoop.it

Marketing Strategy - Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing.


Here are a few ways to integrate online marketing efforts, cutting down on manual processes and freeing marketers up to try new approaches.


By integrating email, search marketing, lead generation, social campaigns, CRM and Web analytics into one system, marketers can work smarter, not harder.

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55 Free Templates to Make Visual Content Creation Quick & Painless

55 Free Templates to Make Visual Content Creation Quick & Painless | Social Media Useful Info | Scoop.it

Free visual content creation templates for infographics, SlideShares, social media graphics, CTAs, and more!


Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element.


And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats!


But honestly ... who's got time for all that? And I don't know about you, but I don't exactly have a degree in graphic design. Or the budget to hire someone who does. So, what's a design-impaired marketer to do?


Luckily, over the past several months, we've been on a mission to make visual content creation much less of an obstacle for the average marketer. How, you ask? Templates, my friends ... templates.

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Older Means Less Social Media Use For Now

Older Means Less Social Media Use For Now | Social Media Useful Info | Scoop.it
Your customers are on social media, but which network should you use to reach them? It might depend on their age.

Via Anneliza Humlen, brandideas, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 28, 2013 11:32 PM

The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.