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What happens when social media is read by robots - and not curated by humans

What happens when social media is read by robots - and not curated by humans | Social Media Useful Info | Scoop.it
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 25, 2013 8:11 PM

As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."


Why? As she explains through a combination of automated trading and lack of social media usage by the traders.


Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.


Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.

Oïké.coop's comment, April 26, 2013 4:53 AM
A very interesting scoop and comment.
Pierre Scampini's curator insight, April 26, 2013 6:20 AM

Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.

Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:

 

1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)

 

2- Est ce bien fait ? ( Déploiement)

 

3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)

 

-----------------------------------------------------------------------------------

All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.

Universal questions should help us. They could be used to make the diagnostic of any system or project:

 

1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)

 

2- Is it well done ? ( Deployment)

 

3- PDCA (Prepare, Start, Control, Secure)  is complete ? (Assesment)

 

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Social Media Useful Info | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
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Dawn Matheson's curator insight, April 24, 2013 4:15 PM

It all comes back to strategy!

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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The Ultimate RSS Reader: The Old Reader

The Ultimate RSS Reader: The Old Reader | Social Media Useful Info | Scoop.it

From official website:

"It's just like the old google reader, only better. We're in beta right now.

 

It allows you to browse your daily dose of content with that very special bit shared by your friends, with notes and comments.

 

You can import your feeds from your Google Reader account Directly or use our OPML import feature if you're sensitive about your security..."

 

Try out it: http://theoldreader.com

 

HOWTO (tour): http://theoldreader.com/pages/tour

 


Via Giuseppe Mauriello, Cendrine Marrouat - SocialMediaSlant.com
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Top 10 Best Reasons why you Need a Mobile Site | All Infographics

Top 10 Best Reasons why you Need a Mobile Site | All Infographics | Social Media Useful Info | Scoop.it

Infographic on Why you need a mobile website and mobile apps for your Business with Android VS iOS with fastest mobile browsers on ecommerce payment apps

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Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax

Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax | Social Media Useful Info | Scoop.it
FeedWax helps you curate sources covering things happening in your local area right now.

Via Robin Good
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Adam Donkus's comment, May 9, 2013 1:37 PM
Local curation...cool...
Adam Donkus's curator insight, May 9, 2013 1:38 PM

Curration is a hot trend now for social media and seo..local curation..never saw a tool for that..

Adam Donkus's curator insight, May 9, 2013 1:39 PM

Local content curration too cool..will be giving it a try..

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Crowdfunding as a Marketing Tool | Social Media Today

Crowdfunding as a Marketing Tool | Social Media Today | Social Media Useful Info | Scoop.it
Crowdfunding is a great opportunity for the small business. If you are an owner of a small business company with a great idea but lack venture capital, crowdfunding can be a way out for you.
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"Like" It Or Not, Facebook's Privacy Policy Has Changed #infographic

"Like" It Or Not, Facebook's Privacy Policy Has Changed #infographic | Social Media Useful Info | Scoop.it

With Facebook's New Graph Search just being released, this infographic investigates the risks associated with sharing information on the popular social network, and public opinion on those risks!


Via Brian Yanish - MarketingHits.com
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Social Media Marketing World 2013: 7 Brilliant Lessons | Social Media Today

Social Media Marketing World 2013: 7 Brilliant Lessons | Social Media Today | Social Media Useful Info | Scoop.it

Despite the fact that Social Media Marketing World 2013 (#SMMW13) Conference has been over for nearly a week, digital marketing pros are still buzzing over the thoughts, ideas and trends that came up at one of the industry’s most exciting gatherings. While it was unfortunately impossible to listen in on every one of the 49+ sessions with subject matter experts, I’ve highlighted some of the best takeaways from the talks.


by Oleksandra Zinevych

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Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today | Social Media Useful Info | Scoop.it
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.


by Florence Poirel

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See Everything You’ve Ever Shared With Someone On Facebook’s Redesigned Friendship Pages | TechCrunch

See Everything You’ve Ever Shared With Someone On Facebook’s Redesigned Friendship Pages | TechCrunch | Social Media Useful Info | Scoop.it
Facebook has a little-known feature called Friendship Pages that shows all the wall posts, updates, and photos you're tagged in with someone.

Via Marylene Delbourg-Delphis
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whynot's comment, January 21, 2013 6:26 AM
Not if you have Italian shoes, you don't. Cute comment from Giovanni Donelli: "I actually need a shoebox for Facebook.. That's why I am building Shoeboxify." http://www.shoeboxify.com/ !
Jon Turino's curator insight, February 9, 2013 1:32 PM

Some interesting info on Facebook.

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What is Your Social Media Strategy Missing? | Social Media Today

What is Your Social Media Strategy Missing? | Social Media Today | Social Media Useful Info | Scoop.it
I believe that branding is a very important element in running social media personas. What I mean from that is the “gut feeling” you get from viewing a brand’s profile page.
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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Social Media Useful Info | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via Laurens ten Hagen
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How Microsoft uses Facebook, Twitter, Pinterest and Google+

How Microsoft uses Facebook, Twitter, Pinterest and Google+ | Social Media Useful Info | Scoop.it
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.

Via Laurens ten Hagen
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Promoting yourself in the digital age

Promoting yourself in the digital age | Social Media Useful Info | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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22 Image Editing Tools to Make Your Pictures Pop!

22 Image Editing Tools to Make Your Pictures Pop! | Social Media Useful Info | Scoop.it
Point. Click. Now what?
It’s now easier than ever for digital marketers and content creators to take photos and find images, but what can you do if the image isn’t quite right?

Via Sharon Hurley Hall, J Lynn Lock, ABroaderView, Brian Yanish - MarketingHits.com
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Sharon Hurley Hall's curator insight, March 15, 2013 8:08 AM

add your insight...

Andrew Sparks's curator insight, May 5, 9:57 PM

Windows image re-sizer is a basic tool that a majority of people already know about.  Useful in history since so many pictures supplement papers and it is important to have it when page length is an issue 

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20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]

20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare] | Social Media Useful Info | Scoop.it
Flip through some much-needed inspiration with this SlideShare from inbound marketing industry experts, and their pearls of wisdom.

Via Gladys Pintado, Jesús Hernández
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There's No Social Media "Easy" Button | Social Media Today

There's No Social Media "Easy" Button | Social Media Today | Social Media Useful Info | Scoop.it
The heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR, marketing, social networks, blogs, and more is you.
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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Social Media Useful Info | Scoop.it

"Discovering content is the easy part. Managing it all is the challenge.

 

The gallery below by Shirley Williams is a strong collection of tools to better discover, manage, and share digital content. And with the imminent death of Google Reader, several of these apps could help fill that huge hole (though not the one in your heart)."


Via John Evans
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John Evans's curator insight, April 22, 2013 6:03 AM

My favourites are still Scoop.it and Diigo (Literacy with ICT Group) https://groups.diigo.com/group/LitwICT ;

John Evans's curator insight, April 22, 2013 6:04 AM

My favourites are still Scoop.it and Diigo (Literacy with ICT Group) https://groups.diigo.com/group/LitwICT ;

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Top 25 Social Media Management Tools for 2013

Top 25 Social Media Management Tools for 2013 | Social Media Useful Info | Scoop.it
» Top 25 Social Media Management Tools for 2013 | Professional Website Design

Via Cendrine Marrouat - SocialMediaSlant.com
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Retro Social Media's comment, April 22, 2013 9:38 AM
Love this post :)
Beth Wood's curator insight, April 22, 2013 11:00 AM

Glad to see that more of these tools are incorporating Pinterest. And that we have so many options open to us! I am a believer in SproutSocial, which ranked this year (easy to read analtyics, nice reporting features, saves me much time scheduling tweets and posts) - but still waiting for them to incorporate Pinterest and work out a few kinks.

Paula Correia's curator insight, April 28, 2013 7:02 AM

Lista com as 25 principais ferramentas de gestão de médias sociais que inclui  benefícios, despesas básicas e redes que gerem..

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Now Playing: Twitter #Music Launched

Now Playing: Twitter #Music Launched | Social Media Useful Info | Scoop.it

Twitter has just made an official release announcement for its anticipated new music site rolling out today. Users can explore new songs via a cool grid-like chart interface and seamlessly share discovered music with their followers!


By Daniel Zeevi

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Amplify Business Blogging with Google-Friendly Content | Social Media Today

Amplify Business Blogging with Google-Friendly Content | Social Media Today | Social Media Useful Info | Scoop.it
Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience.


To achieve maximum impact with your company blog, create content according to Google best practices.  Set up a Google+ company page, and enable Google Authorship - properly linking all your relevant content from across the internet to your Google+ page and setting up author verification on your company blog and wherever else you and your team publish original content.


And if you want your content to be highly ranked, follow the guidelines in the article, which were informed by the Google Webmaster Central Blog.


by Monica Romeri

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Neil Ferree's curator insight, April 16, 2013 3:18 PM

You are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly

Carlos Batara's comment, April 16, 2013 11:24 PM
Thanks for posting, Neil, sometimes I forget some of these best practices.
Neil Ferree's comment, April 17, 2013 3:54 PM
There's a lot of moving parts to getting social marketing done right eh Carlos?
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Best Times to Send Email To Your Clients

Best Times to Send Email To Your Clients | Social Media Useful Info | Scoop.it
I love to share infographics and this one I discovered via MarketingProf's website.

The top engagement times for email are as follows:

Via Chiraag, Informatics, John van den Brink
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Jeannette Marshall's curator insight, April 20, 2013 2:47 PM

I tend to wonder where this research is compiled from and how accurate you can base your marketing/sales campaigns on ... but I'm sure there is a fair amount of valued info

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13 Reasons it’s Time to Hire an Inbound Marketing Consultant

13 Reasons it’s Time to Hire an Inbound Marketing Consultant | Social Media Useful Info | Scoop.it
Do you need help with your digital marketing strategy? Learn how to hire and utilize the right inbound marketing consultant.

Via Stefano Principato
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Stefano Principato's curator insight, April 12, 2013 10:33 AM

The right inbound marketing consultant might make all the difference in the world. Here are some scenarios where they’re the very best.

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11 Things You Need to Immediately Stop Doing on Facebook

11 Things You Need to Immediately Stop Doing on Facebook | Social Media Useful Info | Scoop.it

Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion active users. And with great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse.


Via Mau
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Best Tweets: What Kind of Messaging Works Best on Twitter? | Social Media Today

Best Tweets: What Kind of Messaging Works Best on Twitter? | Social Media Today | Social Media Useful Info | Scoop.it
You are designing your Twitter profile with every tweet you compose, which makes up the "bigger picture" of how you appear on Twitter. Do you want to look like a preschooler's crayon drawing? Or you want to look like a Da Vinci painting?
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