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Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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We're All Playing The Content Game. Here's How To Do It Right.

We're All Playing The Content Game. Here's How To Do It Right. | Social Media Useful Info | Scoop.it
Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses.


However, probably the most important aspect of your content strategy is to have one in the first place. Often when a company blog, Facebook page or Twitter account has been passed around between agencies or by internal staff, the content can become very disjointed without supporting the brand in question or serving any real purpose for the audience.


So, think cross-device.

A real challenge for brands today is how your content fits across multiple devices. With access online now diversifying across desktop, smartphones and tablets, you need to have a strategy that takes all three into account. Your content is inevitably going to show up on all three of this so it must be created in that way.

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5 Social Networks For Your Small Business To Experiment With

5 Social Networks For Your Small Business To Experiment With | Social Media Useful Info | Scoop.it

While there is no question that Facebook and Twitter hold tremendous power, they should not be the end all, be all for your business. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Below are five that you should give a quick look to.


Google+
This network, once dubbed a Facebook Killer, has never lived up to its initial hype from tech pundits. Despite that, the network still holds a lot of benefits for small business owners. The most powerful is the “+1” this feature allows users to like an article, product or brand. 


YouTube
This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye).


Instagram
Do you wish that your customers could see the behind-the-scenes things that go on with your business? If so, Instagram is the network for you.


Path
This is by far the most intimate social network out there right now. Path users are limited to having 150 connections on their networks. Users typically are picky about who they connect with and limit their fringe-friends.


Myspace
Remember when everyone was on Myspace before Facebook? While it might seem like ages ago, it was really only a couple of years, and the network has recently gone through a major overhaul. Investor Justin Timberlake is hoping to bring sexy back to Myspace.


by Jeff Esposito

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Is Facebook Graph Search Sacrificing Quality for Quantity? | Social Media Today

Is Facebook Graph Search Sacrificing Quality for Quantity? | Social Media Today | Social Media Useful Info | Scoop.it
For a long time the battle on Facebook and other social media platforms was to get users to engage with a brand, building a deep loyalty that would drive conversions in the long run.
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How to Tell a Story With Video in Social Media | Social Media Today

How to Tell a Story With Video in Social Media | Social Media Today | Social Media Useful Info | Scoop.it
Your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media?


by Neal Schaffer

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Time-Saving Tips for Social Media Marketing | Social Media Today

Time-Saving Tips for Social Media Marketing | Social Media Today | Social Media Useful Info | Scoop.it

If you’re new to social media marketing, or if you aren't seeing much return on your investment, try my top tips for time-saving on social media engagement:


Use common sense.

There is a temptation to try to be everywhere, on all social media platforms, spreading the word. Why not try using common sense instead, and create a stronger online presence on key platforms, where you know your target clients or customers are hanging out? Engage with solid social media strategy before jumping on any social platform for the sake of just being there.


Use technology.

My personal preference for saving time and pre-scheduling social media content is via HootSuite. It’s a simple, intuitive, and results-focused content management platform, which also delivers brilliant analytics.


Use analytics.

Any marketing activity needs to monitor and measure itself, to see how effective it really is over a period of time. Social media marketing is exactly the same. Use analytics, via Google, Facebook Insights, Social Flow and HootSuite.


Use the clock.

Thanks to Hootsuite, and rigorous time-keeping, I ensure that my social media marketing (outbound content) takes no longer than 30 minutes per day to deliver, with 15 minutes for monitoring, and a further 15 minutes to engage and assist new prospects online.


Use your blog.

An effective blog is also an excellent tool for giving structure, substance and social media content across the whole mix of platforms you’re engaging on.

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Hiring a Content Marketing Agency: 7 Tips to Help You Choose

Hiring a Content Marketing Agency: 7 Tips to Help You Choose | Social Media Useful Info | Scoop.it
If B2B marketers struggle to produce enough engaging content, why aren't brands outsourcing more? Here are 7 tips for choosing a content marketing agency.
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How The World Uses Social Networks (Insanely Detailed Infographic)

How The World Uses Social Networks (Insanely Detailed Infographic) | Social Media Useful Info | Scoop.it
Most infographics touch on the rough edges of data. They dabble in studies and research. Not this one. It dives in and relishes the massive amount of information on how the world uses social networks.
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Stop Running Giveaways on Social Media! Run Them on Your Website | Social Media Today

Stop Running Giveaways on Social Media! Run Them on Your Website | Social Media Today | Social Media Useful Info | Scoop.it
Facebook, Twitter, Pinterest, and every other social media website has created this craze in the social media marketing landscape.


Companies have become focused on, even obsessed with, growing their social media footprint with giveaways.

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Great tips to Finding Relevant Twitter Hashtags | The Write Conversation

Great tips to Finding Relevant Twitter Hashtags | The Write Conversation | Social Media Useful Info | Scoop.it

If you’re tweeting about a new subject, be sure to check the hashtags and pick ones that will correctly target your audience.


There are four sites that can be recommended. 

1) Hashtags.org. This site gives a list of trending hashtags, a graph and a search box to type in potential hashtags. After typing in a hashtag, it lists current tweets containing that hashtag.
2) Trendistic.IndexTank.com. It also gives you a graph, along with a search box. But it’s graph allows you to check the trends for the past 180 days.
3) WhatTheTrend.com. Like the others, What the Trend has current trends, a graph and a search box. I included it because it also explains why a particular hashtag is trending.
4) Trendsmap.com - this site has a map that tells you what is trending where. This is particularly helpful if you’re targeting a specific area.
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Becky Gaylord's curator insight, February 1, 2013 8:46 AM

Very useful info, Ivo! Thanks

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Google+ Surpasses Twitter.. | Soshable

Google+ Surpasses Twitter.. | Soshable | Social Media Useful Info | Scoop.it

Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium.


The new Global Web Index results are out, and Google+ has more users than Twitter. Not surprisingly, both networks are still far, far behind Facebook. The numbers break down like this: Twitter has 21% of global internet users using their service, Google+ has 25%, and Facebook has a mighty 51%.

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Pinterest Introduces 'News' Feature to Improve Content Discovery

Pinterest Introduces 'News' Feature to Improve Content Discovery | Social Media Useful Info | Scoop.it

In place of Pinterest's activity feed, the company has installed a new tool called "News." The feed displays boards where your recent pins have been repinned, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others.


According to an entry in Pinterest's help center, News is meant to foster content discovery. "To make relevant and interesting content easier to find, we are introducing News," Pinterest writes. "We think this will help pinners like you find more relevant boards and pins more easily."

Pinterest began testing News among a gradual population of users on Jan. 16. It is unclear precisely when News will roll out to the entire network, although the company anticipates "over the next few weeks." Pinterest could not be reached for comment.


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
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Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
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Google+ Rolls Out A New Page Manager Dashboard

Google+ Rolls Out A New Page Manager Dashboard | Social Media Useful Info | Scoop.it

As Google Plus Daily first reported, Google+ has launched a new Page manager dashboard with a new look, added functionality and some very basic stats about the Pages you manage.

The old dashboard was spartan and borderline useless.

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Three reasons why Twitter's Vine is the future of content marketing

Three reasons why Twitter's Vine is the future of content marketing | Social Media Useful Info | Scoop.it
Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers.


This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter.

It should be a big deal to content marketers everywhere because it's a glimpse into the future. 

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How To Increase Your Social Media Fanbase

How To Increase Your Social Media Fanbase | Social Media Useful Info | Scoop.it
It's the question that everyone asks at one point or another: "How do I increase my fan base on X?" It's a legitimate question as more followers means more people that hear about your brand and potentially more sales.
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Use Hashtags Instead of Social Icons on Ads | Soshable | Social Media Blog

Use Hashtags Instead of Social Icons on Ads | Soshable | Social Media Blog | Social Media Useful Info | Scoop.it

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.


by JD RUCKER

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Mercor's curator insight, February 8, 2013 6:30 AM

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Rescooped by Ivo Nový from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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How Brands Could Benefit From Pinterest's Recent Changes

How Brands Could Benefit From Pinterest's Recent Changes | Social Media Useful Info | Scoop.it
The popular social network is remodeling to make the site even more visual, and it’s looking for volunteers.Get the latest blog articles on business ideas...

Via Kelly Lieberman, Lisa Buben, ABroaderView
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What is Content Marketing?

What is Content Marketing? | Social Media Useful Info | Scoop.it
This is a fairly recent term used to describe "the creation and sharing of content in order to engage current and potential consumer bases", which is really just a lofty way to say intelligent content development.


Content Marketing

is a term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development. Basic premise is to:

  1. Understand your audience (their likes, dislikes, behaviour, personality, etc.)
  2. Understand their content platforms preference (Facebook, Twitter, YouTube, etc.)
  3. Create compelling pieces of content (videos, posts, articles, stories, etc.)
  4. Release relevant pieces of content on appropriate channels (platforms)
  5. Engage consumers in order to have them interact with the content (read this)
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The Top 30 Most Popular WordPress Plugins - Infographic | Jeffbullas's Blog

The Top 30 Most Popular WordPress Plugins - Infographic | Jeffbullas's Blog | Social Media Useful Info | Scoop.it
WordPress is the engine that drives over 150 million blogs on the World Wide Web. It is open source software that provides access for developers to create add on-ons (plugins) that increases its functionality for users with a few clicks.


If you want to check out the top 30 most popular WordPress plugins in more detail then here are the links with more in depth information.

  1. All in One SEO Pack
  2. Akismet
  3. Google XML Sitemaps
  4. Contact Form 7
  5. NexGen Gallery
  6. WP Super Cache
  7. Google Analytics for WordPress
  8. WP Touch
  9. WordPress Importer
  10. JetPack by WordPress.com
  11. Fast Secure Contact Form
  12. WP Page Navi
  13. WordPress SEO by Yoast
  14. Share Buttons by Lockerz
  15. WP e-Commerce
  16. Google Analyticator
  17. Yet Another related Posts Plugin
  18. Tiny MCE Advanced
  19. Sociable
  20. Really Simple Captcha
  21. GTrans 
  22. WP to Twitter
  23. Broken Link Checker 
  24. Add This
  25. W3 Total Cache
  26. Buddy Press
  27. WP-DB-Backup
  28. Smart YouTube Pro
  29. Re-Direction
  30. WP Polls


Read more at http://www.jeffbullas.com

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Neil Ferree's comment, April 27, 2013 3:02 PM
itty bitty scoop.it tip from neil to cynthia • always center the image and test max image size • if ok run w/ it
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Vine Is a Distraction

This past week it seems like everyone in my stream is trying out Twitter’s newly acquired-and-relaunched app, Vine. For those uninitiated, Vine allows you to take and string together a series of short video clips with your iPhone camera and publish the result as an animated gif. While the results have thus far been… entertaining, it seems not only possible, but likely that Vine’s novelty factor will simply wear off in the next couple of weeks, leaving the app a ghost town and Twitter wondering what to do next.

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99+ LinkedIn Endorsements? | linkedinsights

99+ LinkedIn Endorsements? | linkedinsights | Social Media Useful Info | Scoop.it

LinkedIn have recently changed the Endorsement badge back to 99+. It used to be that you could see the total Endorsements received. Now everyone, including LinkedIn staff, have the 99+ badge, regardless of how many Endorsements have been received.

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Four Reasons Why Twitter Should Be Used By All Small Businesses

Four Reasons Why Twitter Should Be Used By All Small Businesses | Social Media Useful Info | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.
Ivo Nový's insight:

But on the other hand, different channels require different approaches so don’t be surprised if the approach that served you well on Facebook doesn’t get the same results. Twitter is its own entity and if used correctly, can be a great way of generating new business leads.

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Graph Search And Online Recruiting: How Facebook Is Transforming An Industry - Forbes

Graph Search And Online Recruiting: How Facebook Is Transforming An Industry - Forbes | Social Media Useful Info | Scoop.it

In just a few years we’ve seen a tremendous change in the recruiting industry’s sentiment towards Facebook. All of the concerns about the feasibility of recruiting on the site—grumbles about privacy, spam, a lack of profile data and tools—have been dismissed. It’s clear that times have changed when Zuckerberg himself stands onstage during the release of Graph Search and announces that “recruiting” is “one of his favorite queries.”

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Why Vine's Road To Success May Be A Very Bumpy One

Why Vine's Road To Success May Be A Very Bumpy One | Social Media Useful Info | Scoop.it
There's already massive hype and talk behind Twitter's latest addition Vine, a service that lets you record and loop bite sized videos and post them.


On first glance, it’s a cool feature and you start thinking about the kind of stories you can tell with it. For one, the message you tell is done in a concise manner, much like an image, but also allows you to flesh out a scene in a way that only audio and video can provide. Twitter has posted a number of examples already on its blog.

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Rise of Infographics: Marketing in the Social-Media Age

Rise of Infographics: Marketing in the Social-Media Age | Social Media Useful Info | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
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Why Do Small Business Owners Need To Be On Social Media?

Why Do Small Business Owners Need To Be On Social Media? | Social Media Useful Info | Scoop.it

Many small business owners even in 2013 are reluctant to jump on the social media wagon.  Many still think that they don’t need social media or that they don’t have time to do social media.  The truth is, if you want to be in business and generate income from the internet, you have to be involved with social media.  The trend for social media has gone up exponentially and it is only going to grow more in the coming years.

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