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4 Reasons Your Social Media Marketing Should Include Google+ in 2013 | Business 2 Community

4 Reasons Your Social Media Marketing Should Include Google+ in 2013 | Business 2 Community | Social Media Useful Info | Scoop.it

It's that time of year for resolutions, all those things you plan to do for 2013 but will probably give up by February. When it comes to your social media marketing for 2013, there is one resolution you need to make sure you keep all year long – adding Google+ to your social media marketing strategy.
 

Ivo Nový's insight:

Goolge+ is rapidly closing the gap with its competitors when it comes to improved tools marketers can use to engage with prospects and followers. 

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The 4 Phases Of Big Data - Forbes

The 4 Phases Of Big Data - Forbes | Social Media Useful Info | Scoop.it
The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.


Data sources and types are exploding as mobile, the Internet of things and social produce exabytes of structured and unstructured data, commonly known as “big data”.


IBM released the results of a study it had conducted with the University of Oxford. A full copy of the IBM study can be found here. The study surveyed 1,061 companies from across the globe. The survey found that twenty-eight percent of the firms interviewed were piloting or implementing big data activities. IBM outlined four phases of big data adoption, which include educate, explore, engage and execute. These stages are defined as follows:

  • Educate. This phase focuses on knowledge gathering and market observations.
  • Explore. After completing the education phase, companies will develop a strategy and roadmap based on business needs and challenges.
  • Engage. During the third phase, a business will pilot big data initiatives to validate value and requirements.
  • Execute. Companies in the fourth phase have deployed two or more big data initiatives and are continuing to apply advanced analytics.
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The 20 Best iOS And Android Apps Of 2012 | TechCrunch

The 20 Best iOS And Android Apps Of 2012  | TechCrunch | Social Media Useful Info | Scoop.it

Nearly six years after the debut of the iPhone, mobile applications are beginning to mature. The best mobile apps of 2012 – with a few notable exceptions – are more about refined practicality rather than anything revolutionary.

So while this year’s list lacks medium-defining breakthroughs like Instagram and Shazam, it showcases new and meaningfully updated apps that simply work better than their competitors. In this age of algorithmic aggregation, we also salute titles that have a decidedly human touch.

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ComScore: Latin Americans spend 56% more time on social networks, LinkedIn passes Twitter

ComScore: Latin Americans spend 56% more time on social networks, LinkedIn passes Twitter | Social Media Useful Info | Scoop.it

Latin Americans spend 56% more time on social networking sites than the worldwide average, research firm comScore reports. It also released interesting data on the most popular networks across the region.


According to the findings, Argentina is Latin America’s most “social addicted” country, with an average of 9.8 hours on social networking sites in November, closely followed by Brazil.



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4 Ways to Prepare a Facebook Content Plan for 2013 | Social Media Today

4 Ways to Prepare a Facebook Content Plan for 2013 | Social Media Today | Social Media Useful Info | Scoop.it
We all know that content be it branded or user-generated is what fuels social channels. Without comments, shares, and retweets, a great social platform is like a slick porsche with flat tires.


Content is now the asset of any business, it’s how you make people talk about your brand and how search engines will reflect those sentiments.

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2012: The Year of Online Video | Business 2 Community

2012: The Year of Online Video | Business 2 Community | Social Media Useful Info | Scoop.it

Wow, another year passed us by, where did that go? 2012 has been the year of digital video, with online video being the fastest-growing online ad format, with spending increasing by nearly 55% this year (e-marketer, 2012). 


2013 will see a significant growth in video viewing on mobile devices due to larger screens, stronger processors, better & faster mobile data coverage and of course the convenience of use. eMarketer predicts that there will be a 20% increase in the number of mobile video views.

By Neil Wood-Mitchell

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26 New Year social media marketing trends

26 New Year social media marketing trends | Social Media Useful Info | Scoop.it

Though we don’t have a crystal ball to predict the Next Big Thing, Priit Kallas of Dreamgrow is the next best thing, making the call that next year will be all about mobile, personalization and location.

 

 

It always pays to be prepared, so read through and let a few ideas simmer over the next week or so, then start the new year off with a bang.


Via Gregg Breward, Gerrit Bes, massimo facchinetti
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Twitter Passes 200 Million Monthly Active Users; No Longer a Fad | Social Media Today

Twitter Passes 200 Million Monthly Active Users; No Longer a Fad | Social Media Today | Social Media Useful Info | Scoop.it

I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the “message heard around the world.” Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We’ve witnessed Tweets erupt into revolutionsHashtags are now a way of life. And, we now live in a world where if it wasn’t tweeted, it didn’t happen. Life unfolds in a digital river where experiences and common interestsare the ties that bind us. Twitter is indeed part of the fabric of how our world communicates and connects and it contributes to the evolution of our #digitallifestyle.

Ivo Nový's insight:

The company has passed a key milestone by earning more than 200 million monthly active users, which represents a 42% increase in just nine months. Just shy of its 7th birthday, Twitter is already up to 400 million Tweets per day.

by Brian Solis

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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Social Media Useful Info | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.


Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?


The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.


Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.



Source . http://bit.ly/Yhuo7j


Via maxOz
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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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Gangnam Style is Over 1 Billion Views | Already

Gangnam Style is Over 1 Billion Views | Already | Social Media Useful Info | Scoop.it

With a billion views, over 6 million likes, and over 400k thumbs down, Gangnam Style has already made history. The song whose lyrics are not understood by the majority of the people who have viewed it. It is significant on so many levels from breaking the language barrier to expanding the potential of videos in general.

Ivo Nový's insight:

Congratulations to PSY and YouTube for reaching this impressive milestone.

by Rocco Penn

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5 Successful Facebook Marketing Campaigns - Case Studies | Jeffbullas's Blog

5 Successful Facebook Marketing Campaigns - Case Studies | Jeffbullas's Blog | Social Media Useful Info | Scoop.it
Facebook and social media marketing success is often displayed when big brands run a campaign with big budgets. So how do you launch a Facebook marketing campaign and make it successful?
Ivo Nový's insight:

There are a range of tactics that can be useful for achieving marketing goals but proven tactics that work are:

The rise and the continuing maturing of  social media has seen the arrival of a plethora of tools and apps that make it easier for businesses and brands to implement marketing campaigns that are simple and cost effective. Constant Contact is one of those companies that offers email and social media marketing tools that make it easy and cost effective to create a Facebook custom tab that produces results.


by Jeff Bullas at http://bit.ly/XOwpFN


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The Wonderful World Of Quora

The Wonderful World Of Quora | Social Media Useful Info | Scoop.it
Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. Some people like to answer and ask questions.
Ivo Nový's insight:

Check out the Great Anathomy of Quora's question & answer community.

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Andreia Pinto de Sousa e Filipa Rodrigues Pereira's curator insight, January 16, 2013 6:49 PM

Uma plataforma social para a troca de conhecimento que está a crescer a olhos vistos. Quora é uma rede social que nos liga ao conhecimento. Coloca-se uma questão e ao fim de alguns minutos temos pelo menos uma resposta. Está a tornar-se uma ferramenta de aprendizagem. 

Dipanjan Chakraborty's curator insight, January 17, 2013 3:59 AM

Quora trends.

Philippe Trebaul's curator insight, February 20, 2013 9:08 AM
Le monde merveilleux de Quora...

Quora, le social Q & A plate-forme, commence à se faire le pied marin. Il ya tellement de façons d'utiliser Quora, bien au-delà de poser et de répondre aux questions. Certaines personnes aiment à répondre et poser des questions.


The Wonderful World Of Quora http://sco.lt/...

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Why marketers shouldn't forget Google+

Why marketers shouldn't forget Google+ | Social Media Useful Info | Scoop.it
It began with the rumor that Google was taking a second go at "going social." As quickly as Google Buzz flopped, the public's excitement over Google's next social experience grew. As a community manager, I was excited to see its potential and plan how I would incorporate it into my day-to-day activities. And then the invites went out. I joined almost immediately after receiving mine. I poked around a little, added a few friends to various circles, and posted a cliché update about how Google+ would be the next big thing. Well...was it?

Via Stan Smith
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Happy and Prosperous New Year 2013

Happy and Prosperous New Year 2013 | Social Media Useful Info | Scoop.it
Ivo Nový's insight:

Happy and Prosperous New Year 2013 to All Fans of Content Curation. Wishing you All the Best my Friends! 

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dj Goddessa's comment, December 31, 2012 6:46 PM
Thank you, same to you!!! :))
Ivo Nový's comment, January 1, 2013 1:40 PM
thank you too dj Goddessa :-). Great 2013!
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26 Social Media Marketing Trends for 2013

26 Social Media Marketing Trends for 2013 | Social Media Useful Info | Scoop.it
Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location.


Read on to find out how marketing will change in the near future.

by Priit Kallas at http://www.dreamgrow.com

Ivo Nový's insight:

Great presentation. Definitely worthy to be read.

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7 Strategies to Stay Ahead of Overwhelming Social Media Change

7 Strategies to Stay Ahead of Overwhelming Social Media Change | Social Media Useful Info | Scoop.it

Trying to keep up with social media can be overwhelming!


Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula? I know I can’t! I don’t even bother.


What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially with the assumed pressure to master every new platform that comes along.


But the thing is, as a professional marketer, you have to keep up. How is this possible? Here are seven ideas to help you stay calm and carry on.

by Kausik Baisya

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A Few Reasons Why You’d Want To Download All Of Your Tweets | TechCrunch

A Few Reasons Why You’d Want To Download All Of Your Tweets | TechCrunch | Social Media Useful Info | Scoop.it

We learned that Twitter made good on its promise to start letting its users download all of their tweets from the beginning of their history with the service. For many geeks, there is excitement about this.

It means that Twitter is showing how truly “open” they can be when it comes to your data and information, finally catching up with companies like Facebook and Google, which both allow you to grab all of your information at any time.

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The Top Tweets Of 2012 - Edudemic

The Top Tweets Of 2012 - Edudemic | Social Media Useful Info | Scoop.it
Can you quickly name the top tweets of 2012? The official Twitter year in review is now available and worth checking out!
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What Is Your Twitter Reputation? | Jeffbullas's Blog

What Is Your Twitter Reputation? | Jeffbullas's Blog | Social Media Useful Info | Scoop.it

Twitter is a highly visible social media platform that  can be used as a measure of influence and ‘Klout’ on the world wide web.  The question of what makes a person influential on Twitter has tweaked my interest since October 2009 when I started a poll that asked “What makes a Brand or Person Influential on Twitter?“.


There are many different Twitter tools that attempt to measure influence.


Klout is maybe the most popular and to date has measured over 75 million Twitter profiles and analyzes more than 3 billion relationships and 250 million pieces of content every 24 hours.

by Jeff Bullas

Ivo Nový's insight:

Klout provides an overall measurement, which is a number out of 100 that takes over 30 factors into consideration – including your retweet frequency, the influence levels of your followers, and how far your retweets go.

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How Google+ Can Get You Top Organic Ranking For High Traffic Keywords

How Google+ Can Get You Top Organic Ranking For High Traffic Keywords | Social Media Useful Info | Scoop.it
Since Google+ is a part of Google, there is no doubt that Google+ can help improve your Google search engine ranking. But, the question is HOW??

Via Gerrit Bes, donhornsby
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Randi Thompson's curator insight, December 16, 2012 9:54 AM

Google + has all of us scratching our heads.  Yet, how can we ignore the SEO value and how deep Google has all it's mighty layers woven through out the internet.  We really cannot.  I try to post there at least once a day as a result.  What about you?

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The Ultimate Google+ Cheat Sheet

The Ultimate Google+ Cheat Sheet | Social Media Useful Info | Scoop.it

Google+ is growing like crazy. It is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.
by Kipp Bodnar at http://blog.hubspot.com/blog

Ivo Nový's insight:

Let's check out this awesome cheat sheet that provides some helpful tips for making the most of Google+



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101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | Social Media Useful Info | Scoop.it

With so many different platforms to keep up with, it can be difficult to keep track of all the facts and figure floating around. To make sure you’re up to date when the new year arrives, we’ve compiled a list of 101 social media stats that every marketer should know. Covering all the major platforms from Facebook to Foursquare, you will be able to spend this month preparing your marketing strategy for 2013.

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How to Create Stunning Infographics in 30 Minutes or Less

How to Create Stunning Infographics in 30 Minutes or Less | Social Media Useful Info | Scoop.it
Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.
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The Best of 2012′s Social Media White Papers | Social Media Today

The Best of 2012′s Social Media White Papers | Social Media Today | Social Media Useful Info | Scoop.it
  Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.
Ivo Nový's insight:

The ten white papers included are:


by Elizabeth Lupfer at http://bit.ly/TBdU7O


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Now This is What Social Media Marketing Should Look Like! | Business 2 Community

Now This is What Social Media Marketing Should Look Like! | Business 2 Community | Social Media Useful Info | Scoop.it
People enjoy spending time on social media platforms because they love the interaction and conversations they find there. Brands love social media platforms (Now This is What Social Media Marketing Should Look Like!

Via Rami Kantari, Khaled El Ahmad
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