Social Media Useful Info
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Social Media Useful Info
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An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal

An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal | Social Media Useful Info | Scoop.it
Pearltrees' Oliver Starr talks content curation and gives some great tips on how to generate traffic and cultivate your fan base by curating great content.
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Twitter Apps Are Now More Secure - AllTwitter

Twitter Apps Are Now More Secure - AllTwitter | Social Media Useful Info | Scoop.it

Users of Twitter apps can breathe a little easier now, as Twitter has enforced stricter security rules for app developers.

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3 Free Tools to Manage Who You Follow on Twitter

3 Free Tools to Manage Who You Follow on Twitter | Social Media Useful Info | Scoop.it
From weeding out spam accounts to seeing inactive ones, these tools will help you reduce your Twitter follow list in a meaningful manner.
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6 Social Media Jobs That Will Explode In 2014

6 Social Media Jobs That Will Explode In 2014 | Social Media Useful Info | Scoop.it

Looking for a job in the new year? These 6 social media positions are ready to take off — there's no better place to start.


1. Search engine optimization (SEO) specialist

2. Social media strategist

3. Online community manager

4. Social media marketing manager

5. Social media marketing coordinator

6. Blogger or social media copywriter



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The Rules of Engagement: How Social Media Has Changed the Landscape | Social Media Today

The Rules of Engagement: How Social Media Has Changed the Landscape | Social Media Today | Social Media Useful Info | Scoop.it
Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Are you doing what it takes, as a small business owner, to reach the right demographics through a system of targeted engagement?
Ivo Nový's insight:

Social media should play a large role in external branding efforts. It makes sense; chances are high that the public any given small business owner is looking to reach is spending the majority of their online time on multiple social networks.

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Ivon Prefontaine, PhD's curator insight, January 10, 2014 3:01 PM

Social media is important, but is not the end-all-to-be-all. We still need face-to-face contact inside and outside our organizations.

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Top 3 Tips for Social Media Success in 2014 | Social Media Today

Top 3 Tips for Social Media Success in 2014 | Social Media Today | Social Media Useful Info | Scoop.it

Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually – is it delivering a financial ROI?


Is social media engagement providing cash in the bankfor your business? This question is the acid test for many. There are many businesses out there who will struggle to answer it satisfactorily.

Ivo Nový's insight:

Check out these top three tips for social media success in 2014

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7 Steps to Using Google+ to Grow Your Company’s Community - Business 2 Community

7 Steps to Using Google+ to Grow Your Company’s Community - Business 2 Community | Social Media Useful Info | Scoop.it

Did you know that all posts you share on Google+ are indexed by Google's search engine?

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How Social Media Is Changing Market Research

How Social Media Is Changing Market Research | Social Media Useful Info | Scoop.it

Practical tips for using social media as a form of rapid-response market research.

 

Social media networks have drastically changed the way some businesses conduct market research, due to their increased ability to access information. This allows you to understand your ideal customer and learn effective ways to connect with him or her. Below are a few tactics that will help you utilize social networks to cut down on resources used in your marketing campaign.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 20, 2013 8:02 PM

Six ways social media is affecting the practice of marketing research.

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What Social Media Managers Need To Know About Facebook In 2014

What Social Media Managers Need To Know About Facebook In 2014 | Social Media Useful Info | Scoop.it

For many of us, it's hard to believe that 2013 is over.


Via Alessandro Rea, John van den Brink
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Google+ Users Get an Automatic Year-in-Review Video

Google+ Users Get an Automatic Year-in-Review Video | Social Media Useful Info | Scoop.it
The Auto Awesome feature within Google+ was given a holiday assignment this year -- compile an end of year montage video for users. See on mashable.com

Via Gerrit Bes
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deb talbot's curator insight, January 1, 2014 5:47 PM

Google+ gave me a nice surprise with an automated montage video for 2013....what an amazing feature!

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A Powerful Tool to Curate and Create Great Content that Google Loves

A Powerful Tool to Curate and Create Great Content that Google Loves | Social Media Useful Info | Scoop.it

The power of social media has been identified to assist and even supercharge creating online brand awareness through the leverage of "Crowd marketing" that is facilitated by customers and fans sharing your content.

the power of social media has been identified to assist and even supercharge creating online brand awareness through the leverage of  ”crowd marketing” that is facilitated by customers and fans sharing your content.

The smart cookies even know that unique fresh content that is popular and resides on your website can provide better search results.

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Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook | Social Media Useful Info | Scoop.it
Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 27, 2013 4:16 AM

Official confirmation that the drop in organic reach is huge. 



Comunicologos.com's curator insight, December 27, 2013 12:07 PM

Estudios demuestran que disminuyó más del 40 por ciento el alcance orgánico en Facebook:

Adam Smith's curator insight, January 5, 2014 4:11 PM

This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental 

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The Top Twitter Trends Of 2013 [INFOGRAPHIC]

The Top Twitter Trends Of 2013 [INFOGRAPHIC] | Social Media Useful Info | Scoop.it
2013 was a big year for Twitter. We saw a royal baby take over the Twittersphere, and scandals like the NSA revelations blow up overnight.
So what were the most popular trending topics on Twitter in the past year?

Via Brian Yanish - MarketingHits.com, ABroaderView
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Veille digitale's curator insight, December 19, 2013 1:26 AM

Une infographie des Twitter trends classés par Pays. 

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4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today

4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today | Social Media Useful Info | Scoop.it
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks.


Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert.

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The Reality of Social Media Marketing | Social Media Today

The Reality of Social Media Marketing | Social Media Today | Social Media Useful Info | Scoop.it

In a social media driven world where consumers are knowledgeable, empowered and vocal, any product that attempts to tell them why they need it or how good it is, is doomed to fail from the start. The traditional 4Ps of marketing have given way to what Ogilvy advertising has called the 4Es of Experience, Everywhere, Exchange and Evangelism.

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15 People Ruining Social Media - Marc Ensign

15 People Ruining Social Media - Marc Ensign | Social Media Useful Info | Scoop.it

I like social media. I really do. I use it everyday.

I even have a Google+ t-shirt. But I’m tired of reading blog post after blog post about how to “win the game” of social media from your friendly neighborhood guru.


It’s not a game. And there is no way to win at it. But lucky for us, there are plenty of ways to lose.

Check out a few of the biggest offenders

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Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you.

Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you. | Social Media Useful Info | Scoop.it

Dear Facebook Nation:

I built Facebook in my dorm room.  I took a chance, quit school and drove 3,000 miles to a place where I could build this company. I took the risk. And now I’m getting what I earned.


You need Facebook more than Facebook needs you.


Feel free to walk away from 25% of the internet. You’ll be back.  Bring a credit card next time.


Ivo Nový's insight:

The beauty of Facebook fan pages: you can buy fans and then pay to advertise to them too.

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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Social Media Useful Info | Scoop.it

Eric Tung looks at six social media Macro-Trends that will affect marketing and society in general overt the next 5-10 years.


Via Kamal Bennani
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5 Ways to Become a Social Media Rock Star

5 Ways to Become a Social Media Rock Star | Social Media Useful Info | Scoop.it

Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips will help get your social-media campaign on the right track.

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Six Social Media Mistakes You Should Avoid in 2014 | Social Media Today

Six Social Media Mistakes You Should Avoid in 2014 | Social Media Today | Social Media Useful Info | Scoop.it
Social media played a significant part in the personal as well as the business world during the past few years. Its importance is expected to increase in the years to come.
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How Business are Growing Big in Realtime with Social Media | Infographics

How Business are Growing Big in Realtime with Social Media | Infographics | Social Media Useful Info | Scoop.it
Infographic on Social Media tools used in Business to achieve realtime achievement and growth and profits in long run with geo location, bookmarking, daily deals offers

Via Christino Martin
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25 Content Marketing Tools to Push your Branding - #Infographic

25 Content Marketing Tools to Push your Branding - #Infographic | Social Media Useful Info | Scoop.it

Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content.

When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job.

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 12:30 PM

Infographic of top CONTENT MARKETING TOOLS.


Shows if free or paid, what's great, who should use it.


If you like this scoop, please consider a thumbs up or share.

Michelle Gilstrap's curator insight, January 3, 2014 11:48 AM

Excellent tools, left off Scoopit, but other than that, it is a great list of paid and unpaid.

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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Social Media Useful Info | Scoop.it

See which social media marketing articles our writers found most valuable and helpful.


Via massimo facchinetti, Pedro Medina
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Top 20 Inspirational Bloggers To Follow in 2014

Top 20 Inspirational Bloggers To Follow in 2014 | Social Media Useful Info | Scoop.it

2013 is coming to an end. With the enthusiasms and excitement don't miss this inspirational article where I have listed top 20 inspirational bloggers to follow in 2014....


Below are Top 20 Inspirational Bloggers To Follow in 2014. (not in sequenced ordered).

1. Harsh Agrawal 

2. Ileane Smith 

3. Elizabeth McGee

4. Harleena Singh

5. Brian Belfitt 

6. Reginald Chan

7. Amal Rafeeq 


Via Ileane Smith
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Marilyn Moran's comment, January 4, 2014 1:50 PM
Congrats, Ileane!
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Facebook vs. Google+: Your Best Arguments

Facebook vs. Google+: Your Best Arguments | Social Media Useful Info | Scoop.it
At one time, Facebook just was the social network, but now Google+ has taken a slice of the pie. Many people find either option frustrating or absolutely love it. So which is better? Here are your best arguments.

Via Jaana Nyström, Gerrit Bes
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Jaana Nyström's curator insight, December 28, 2013 5:06 AM

The simplest way I can describe the difference between Facebook and Google Plus is, that while Facebook helps you to keep in touch with the people you already know, Google+ helps you to get in touch with the people you want to know.