Social Media Useful Info
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Social Media Useful Info
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5 Opportunities You're Probably Missing on LinkedIn

5 Opportunities You're Probably Missing on LinkedIn | Social Media Useful Info | Scoop.it
Sure you are accepting connections, but are you really getting value on LinkedIn? Make sure you are taking advantage in these five proactive ways.

Via Zbynek Kysela ✔
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Critical Social Media Mistakes to Avoid

Critical Social Media Mistakes to Avoid | Social Media Useful Info | Scoop.it
Social media can be a great benefit, or it can be a detriment if not handled properly. Here Inc. columnists keep you from embarrassing yourself or worse.
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How Much Does Content Marketing Cost Your Business?

How Much Does Content Marketing Cost Your Business? | Social Media Useful Info | Scoop.it

“How Much Does Content Marketing Cost Your Business?”


Guillaume Decugis's insight:

The costs of a thorough content strategy are usually underestimated as this article points out.

Introducing a mix of content curation with content creation significantly reduces the cost while keeping you in control. You're probably already reading a lot about your business, your market and what's interesting for your target audience to read: in short you're already doing 80% of the curation work. Why not leverage it by publishing and sharing this content?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, February 22, 2014 11:31 AM

The costs of a thorough content strategy are usually underestimated as this article points out.

But like in any business process there are multiple ways to react to this: outsourcing is of course one and this is what this article is about. From my experience, while outsourcing content ensures the job gets done, it doesn't necessarily reduce the costs drastically as you still have to proofread and control the content freelance writers have produced to ensure they match your brand voice. I was for example discussing the other day with an insurance broker who uses freelance blog writers to come out with weekly posts and who was complaining he had to edit a lot of their initial drafts if he wanted quality. He was also saying freelancers didn't have the ability to react fast as an internal team or employee would. 


Introducing a mix of content curation with content creation however significantly reduces the cost while keeping you in control. You're probably already reading a lot about your business, your market and what's interesting for your target audience to read: in short you're already doing 80% of the curation work. Why not leverage it by publishing and sharing this content?

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Why Facebook Had To Have WhatsApp

Why Facebook Had To Have WhatsApp | Social Media Useful Info | Scoop.it
The messaging service is hugely popular outside the U.S., with over 450 million users. Facebook just bought the only app that could truly call itself a Facebook killer.

Via zackrizmanic
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malek's curator insight, February 20, 2014 3:19 PM

Is Facebook trying to dominate web messaging?

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Facebook Is Buying Huge Messaging App WhatsApp For $19 Billion!

Facebook Is Buying Huge Messaging App WhatsApp For $19 Billion! | Social Media Useful Info | Scoop.it

Facebook is buying huge messaging app WhatsApp for $12 billion in stock and $4 billion in cash.

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11 Ways To Create More Time To Think

11 Ways To Create More Time To Think | Social Media Useful Info | Scoop.it
Odds are you would like to create more time to think about what is important. Here are proven ways to do just that.

Via Ed Vayn
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How to Create and Optimize Pinterest Boards to Drive New Customers

How to Create and Optimize Pinterest Boards to Drive New Customers | Social Media Useful Info | Scoop.it
I’ll discuss how to properly optimize Pinterest boards and pins for certain keywords to make sure you get found on Search Engine Results Pages on Pinterest.

Via Bonnie Manis
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The Future of Branding Is User Experience

The Future of Branding Is User Experience | Social Media Useful Info | Scoop.it
It has to be smart, beautiful and work perfectly. The blend of strategy, design and development, applied to all facets of a brand’s offerings.

Via Jesús Hernández
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Wally Brill's curator insight, February 14, 2014 10:26 AM

It's impossible to feel loyalty or 'love' a brand that doesn't provide a seamless experience when you interact with it.

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Social Media Useful Info | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by @andres taborga)


Via Robin Good, Mithuhassan
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Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 2015 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 2015 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

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The Free Beginner's Guide to Social Media from Moz

The Free Beginner's Guide to Social Media from Moz | Social Media Useful Info | Scoop.it
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.

Via Günter Schumacher
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25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Social Media Useful Info | Scoop.it

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.


If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Via Alessandro Rea
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Frederic Hohl's curator insight, January 30, 2014 8:33 AM

Linked un Best for b2b marketing ?

Marie Clement's curator insight, January 30, 2014 12:36 PM

You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!

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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Social Media Useful Info | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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60+ Content Curation Tools | Pamorama | Social Media Marketing Blog

60+ Content Curation Tools | Pamorama | Social Media Marketing Blog | Social Media Useful Info | Scoop.it
These content curation tools help you find, group, organize, and share the best and most relevant content with your brand’s audience.
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Olivier Milo's curator insight, January 27, 2014 8:29 AM

Here are more tools than you'll ever need !

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Branding With Twitter: 11 Steps To Building Your Brand On Twitter

Branding With Twitter: 11 Steps To Building Your Brand On Twitter | Social Media Useful Info | Scoop.it

You Branding With Twitter? Building your brand on Twitter is even more important now. Why? Twitter is now the fastest growing social platform in history and we see it continuing that growth.

Ivo Nový's insight:

If you want to see results fast and you want to see traffic pouring into your website, then Twitter is the best social site to do that.

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101 Best Twitter Lists To Follow in the Twitterverse

101 Best Twitter Lists To Follow in the Twitterverse | Social Media Useful Info | Scoop.it
Want to cut through the noise and follow the best tweets? In this post, Forbes' #5 Top Social Media guru lays down his 101 best Twitter lists to follow.

Via Alessandro Rea
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Heather Koroll's curator insight, February 26, 2014 8:08 PM

add your insight...

 
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5 Great #EdTech Twitter Chats - Edudemic

5 Great #EdTech Twitter Chats - Edudemic | Social Media Useful Info | Scoop.it
Twitter chats are probably the aspect of Twitter that I find to be the most interesting and most useful. I follow a lot of different people on Twitter for a lot of different reasons
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Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying

Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying | Social Media Useful Info | Scoop.it

An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.


Via Stefano Principato
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Stefano Principato's curator insight, February 20, 2014 9:53 AM

What is in your future for content marketing?

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Twitter’s Web Presence Might Soon Break Away From The Vertical Timeline Flow | TechCrunch

Twitter’s Web Presence Might Soon Break Away From The Vertical Timeline Flow | TechCrunch | Social Media Useful Info | Scoop.it
There's a new Twitter redesign making the rounds, first spotted by Mashable's Matt Petronzio, and it changes things considerably. Tweets no longer flow..

Via Angie Mc
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Angie Mc's curator insight, February 12, 2014 9:14 PM

Not rolled out but...what do you think of this possible change in format? I'm pretty attached to the vertical timeline.

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5 Google Plus tools you should not ignore for your Business

5 Google Plus tools you should not ignore for your Business | Social Media Useful Info | Scoop.it
Are you using Google plus for your business? Check out these Google Plus tools to help you become more productive and efficient on Google Plus. Omkar already discussed some key points for Google+ strategies for brands, let's have a look at how you can leverage Google+ more with these tools. Google+ is an emerging platform and…

Via Bonnie Manis
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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Social Media Useful Info | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato, NikolaosKourakos, Gianfranco D'Aversa, Maria Margarida Correia
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!

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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Media Useful Info | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith, robosheauk
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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The Rules on How to Speak Human | Social Media Today

The Rules on How to Speak Human | Social Media Today | Social Media Useful Info | Scoop.it

It’s the simplicity of our favorite communicators, brands and products that make us fall in love with them, because we get what they’re saying.


It takes a lot of hard work to make something so complex look so easy. Some call it brilliance… but perhaps we should call it speaking human.

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Social Media Useful Info | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Too many email subscriptions? Let Unroll.me help

Too many email subscriptions? Let Unroll.me help | Social Media Useful Info | Scoop.it
Every person working online knows it. The number of emails we receive daily can be overwhelming. Many of these messages are newsletters that we either remember signing up for or will not read anymore.

Via Cendrine Marrouat - cendrinemarrouat.com
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Angie Mc's curator insight, January 28, 2014 10:22 AM

I have used Unroll.me for a long time and it is one of my favorite time management tools.

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Personal branding - your online DNA | Simon Jordan

Personal branding - your online DNA | Simon Jordan | Social Media Useful Info | Scoop.it
Why we need to be careful of what we post and say on Social Media in order to protect our personal brand
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