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Social Media Useful Info
Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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How to Write an Inbound Marketing Blog in 60 Minutes or Less

How to Write an Inbound Marketing Blog in 60 Minutes or Less | Social Media Useful Info | Scoop.it
Coming up with your topic can often be the hardest part of writing a blog article.

Via John van den Brink
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Does Your Business LOVE Social or Are You Doing the Minimum?

Does Your Business LOVE Social or Are You Doing the Minimum? | Social Media Useful Info | Scoop.it

This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. 

Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.

2014 will be the "beyond social media tipping point" for most businesses.  


Via Martin (Marty) Smith
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Social Media Apps and Journalism | Social Media Today

Social Media Apps and Journalism | Social Media Today | Social Media Useful Info | Scoop.it

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis.


The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work without social media.


In this article we look at some of the best free social media tools that can support journalists and make their work more efficient.

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7 Metrics That Will Tell You If Your Blog Is Successful

7 Metrics That Will Tell You If Your Blog Is Successful | Social Media Useful Info | Scoop.it
How do you know if your blog is successful? Which metrics should you track when there are so many of them? Here are 7 key blog metrics, mostly from Google Analytics you can use to help measure and evaluate the success of your blog.

Via Brian Yanish - MarketingHits.com
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Facebook Rolls Out Its Version of Trending Topics

Facebook Rolls Out Its Version of Trending Topics | Social Media Useful Info | Scoop.it

The social network is adding a module to its news feed that will suggest popular topics of conversation on the service, customized for each user.

Ivo Nový's insight:

Trending, which was publicly promised last summer, is part of Facebook’s ambition to become the leading online hub for conversation about public events and news.

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4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today

4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today | Social Media Useful Info | Scoop.it
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks.


Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert.

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The Reality of Social Media Marketing | Social Media Today

The Reality of Social Media Marketing | Social Media Today | Social Media Useful Info | Scoop.it

In a social media driven world where consumers are knowledgeable, empowered and vocal, any product that attempts to tell them why they need it or how good it is, is doomed to fail from the start. The traditional 4Ps of marketing have given way to what Ogilvy advertising has called the 4Es of Experience, Everywhere, Exchange and Evangelism.

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15 People Ruining Social Media - Marc Ensign

15 People Ruining Social Media - Marc Ensign | Social Media Useful Info | Scoop.it

I like social media. I really do. I use it everyday.

I even have a Google+ t-shirt. But I’m tired of reading blog post after blog post about how to “win the game” of social media from your friendly neighborhood guru.


It’s not a game. And there is no way to win at it. But lucky for us, there are plenty of ways to lose.

Check out a few of the biggest offenders

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Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you.

Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you. | Social Media Useful Info | Scoop.it

Dear Facebook Nation:

I built Facebook in my dorm room.  I took a chance, quit school and drove 3,000 miles to a place where I could build this company. I took the risk. And now I’m getting what I earned.


You need Facebook more than Facebook needs you.


Feel free to walk away from 25% of the internet. You’ll be back.  Bring a credit card next time.


Ivo Nový's insight:

The beauty of Facebook fan pages: you can buy fans and then pay to advertise to them too.

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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Social Media Useful Info | Scoop.it

Eric Tung looks at six social media Macro-Trends that will affect marketing and society in general overt the next 5-10 years.


Via Kamal Bennani
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5 Ways to Become a Social Media Rock Star

5 Ways to Become a Social Media Rock Star | Social Media Useful Info | Scoop.it

Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips will help get your social-media campaign on the right track.

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Six Social Media Mistakes You Should Avoid in 2014 | Social Media Today

Six Social Media Mistakes You Should Avoid in 2014 | Social Media Today | Social Media Useful Info | Scoop.it
Social media played a significant part in the personal as well as the business world during the past few years. Its importance is expected to increase in the years to come.
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How Business are Growing Big in Realtime with Social Media | Infographics

How Business are Growing Big in Realtime with Social Media | Infographics | Social Media Useful Info | Scoop.it
Infographic on Social Media tools used in Business to achieve realtime achievement and growth and profits in long run with geo location, bookmarking, daily deals offers

Via Christino Martin
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Social Business Increases Internal Collaboration

Social Business Increases Internal Collaboration | Social Media Useful Info | Scoop.it
The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve. While few would disagree with this statement, we have the data to back it up!
Ivo Nový's insight:

Social business has stimulated more collaboration between IT and Marketing leaders within the organization. Increasing collaboration has a positive impact on professional effectiveness, and also offers significant operational benefits.

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Social Benefits of Blogging via Social Media Today

Social Benefits of Blogging via Social Media Today | Social Media Useful Info | Scoop.it
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 18, 2014 9:53 AM

Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times.

Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.

Angie Mc's curator insight, January 20, 2014 6:09 PM

This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.

Valerie van S's curator insight, January 21, 2014 6:30 AM
How Blogging Has Helped My Social Results

From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.

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Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It

Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It | Social Media Useful Info | Scoop.it

Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent.


Via Rami Kantari
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Shooting for the Moon, Google Hopes to Own the Future

Shooting for the Moon, Google Hopes to Own the Future | Social Media Useful Info | Scoop.it

Look at the technology landscape today and what do you see? A few companies — Facebook, Yahoo, Apple, Twitter and Google — competing for the same sorts of revenue: advertising, search, location and some mobile hardware.

Now look into the future of the technology landscape and what do you see? I’ll answer that for you: Google, Google and Google.

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An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal

An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal | Social Media Useful Info | Scoop.it
Pearltrees' Oliver Starr talks content curation and gives some great tips on how to generate traffic and cultivate your fan base by curating great content.
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Twitter Apps Are Now More Secure - AllTwitter

Twitter Apps Are Now More Secure - AllTwitter | Social Media Useful Info | Scoop.it

Users of Twitter apps can breathe a little easier now, as Twitter has enforced stricter security rules for app developers.

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3 Free Tools to Manage Who You Follow on Twitter

3 Free Tools to Manage Who You Follow on Twitter | Social Media Useful Info | Scoop.it
From weeding out spam accounts to seeing inactive ones, these tools will help you reduce your Twitter follow list in a meaningful manner.
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6 Social Media Jobs That Will Explode In 2014

6 Social Media Jobs That Will Explode In 2014 | Social Media Useful Info | Scoop.it

Looking for a job in the new year? These 6 social media positions are ready to take off — there's no better place to start.


1. Search engine optimization (SEO) specialist

2. Social media strategist

3. Online community manager

4. Social media marketing manager

5. Social media marketing coordinator

6. Blogger or social media copywriter



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The Rules of Engagement: How Social Media Has Changed the Landscape | Social Media Today

The Rules of Engagement: How Social Media Has Changed the Landscape | Social Media Today | Social Media Useful Info | Scoop.it
Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Are you doing what it takes, as a small business owner, to reach the right demographics through a system of targeted engagement?
Ivo Nový's insight:

Social media should play a large role in external branding efforts. It makes sense; chances are high that the public any given small business owner is looking to reach is spending the majority of their online time on multiple social networks.

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Ivon Prefontaine's curator insight, January 10, 2014 3:01 PM

Social media is important, but is not the end-all-to-be-all. We still need face-to-face contact inside and outside our organizations.

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Top 3 Tips for Social Media Success in 2014 | Social Media Today

Top 3 Tips for Social Media Success in 2014 | Social Media Today | Social Media Useful Info | Scoop.it

Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually – is it delivering a financial ROI?


Is social media engagement providing cash in the bankfor your business? This question is the acid test for many. There are many businesses out there who will struggle to answer it satisfactorily.

Ivo Nový's insight:

Check out these top three tips for social media success in 2014

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7 Steps to Using Google+ to Grow Your Company’s Community - Business 2 Community

7 Steps to Using Google+ to Grow Your Company’s Community - Business 2 Community | Social Media Useful Info | Scoop.it

Did you know that all posts you share on Google+ are indexed by Google's search engine?

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How Social Media Is Changing Market Research

How Social Media Is Changing Market Research | Social Media Useful Info | Scoop.it

Practical tips for using social media as a form of rapid-response market research.

 

Social media networks have drastically changed the way some businesses conduct market research, due to their increased ability to access information. This allows you to understand your ideal customer and learn effective ways to connect with him or her. Below are a few tactics that will help you utilize social networks to cut down on resources used in your marketing campaign.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 20, 2013 8:02 PM

Six ways social media is affecting the practice of marketing research.