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Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Social Media Useful Info | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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60+ Content Curation Tools | Pamorama | Social Media Marketing Blog

60+ Content Curation Tools | Pamorama | Social Media Marketing Blog | Social Media Useful Info | Scoop.it
These content curation tools help you find, group, organize, and share the best and most relevant content with your brand’s audience.
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Olivier Milo's curator insight, January 27, 2014 8:29 AM

Here are more tools than you'll ever need !

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Myths About Google+ | Social Media Today

Myths About Google+ | Social Media Today | Social Media Useful Info | Scoop.it

Are you among the many who say “Oh No! Not another social network! Why should I care about GooglePlus?” You may have heard people saying it’s a ghost town, or that it’s only for techies. The people who write these things are, quite simply, wrong.

Ivo Nový's insight:

The truth is that your association can’t ignore GooglePlus for another minute. If your association isn’t putting itself in the game, it should be. But before you take the plunge, let’s take a look at some of the many myths about GooglePlus.

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How Social Media Agencies Are Building Profitable Businesses

How Social Media Agencies Are Building Profitable Businesses | Social Media Useful Info | Scoop.it

There is power in numbers and there is value to experience.


Nothing sums this up better than a dedicated group of social media agencies and start-ups that collaborate, learn from each other and turn the knowledge into results.


What better way to get your 2014 social media agency off on the right track?

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How to Write an Inbound Marketing Blog in 60 Minutes or Less

How to Write an Inbound Marketing Blog in 60 Minutes or Less | Social Media Useful Info | Scoop.it
Coming up with your topic can often be the hardest part of writing a blog article.

Via John van den Brink
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Does Your Business LOVE Social or Are You Doing the Minimum?

Does Your Business LOVE Social or Are You Doing the Minimum? | Social Media Useful Info | Scoop.it

This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. 

Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.

2014 will be the "beyond social media tipping point" for most businesses.  


Via Martin (Marty) Smith
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Social Media Apps and Journalism | Social Media Today

Social Media Apps and Journalism | Social Media Today | Social Media Useful Info | Scoop.it

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis.


The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work without social media.


In this article we look at some of the best free social media tools that can support journalists and make their work more efficient.

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7 Metrics That Will Tell You If Your Blog Is Successful

7 Metrics That Will Tell You If Your Blog Is Successful | Social Media Useful Info | Scoop.it
How do you know if your blog is successful? Which metrics should you track when there are so many of them? Here are 7 key blog metrics, mostly from Google Analytics you can use to help measure and evaluate the success of your blog.

Via Brian Yanish - MarketingHits.com
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Facebook Rolls Out Its Version of Trending Topics

Facebook Rolls Out Its Version of Trending Topics | Social Media Useful Info | Scoop.it

The social network is adding a module to its news feed that will suggest popular topics of conversation on the service, customized for each user.

Ivo Nový's insight:

Trending, which was publicly promised last summer, is part of Facebook’s ambition to become the leading online hub for conversation about public events and news.

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4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today

4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | Social Media Today | Social Media Useful Info | Scoop.it
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks.


Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert.

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The Reality of Social Media Marketing | Social Media Today

The Reality of Social Media Marketing | Social Media Today | Social Media Useful Info | Scoop.it

In a social media driven world where consumers are knowledgeable, empowered and vocal, any product that attempts to tell them why they need it or how good it is, is doomed to fail from the start. The traditional 4Ps of marketing have given way to what Ogilvy advertising has called the 4Es of Experience, Everywhere, Exchange and Evangelism.

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15 People Ruining Social Media - Marc Ensign

15 People Ruining Social Media - Marc Ensign | Social Media Useful Info | Scoop.it

I like social media. I really do. I use it everyday.

I even have a Google+ t-shirt. But I’m tired of reading blog post after blog post about how to “win the game” of social media from your friendly neighborhood guru.


It’s not a game. And there is no way to win at it. But lucky for us, there are plenty of ways to lose.

Check out a few of the biggest offenders

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Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you.

Zuck: Open Letter to Facebook Whiners. You need Facebook more than Facebook needs you. | Social Media Useful Info | Scoop.it

Dear Facebook Nation:

I built Facebook in my dorm room.  I took a chance, quit school and drove 3,000 miles to a place where I could build this company. I took the risk. And now I’m getting what I earned.


You need Facebook more than Facebook needs you.


Feel free to walk away from 25% of the internet. You’ll be back.  Bring a credit card next time.


Ivo Nový's insight:

The beauty of Facebook fan pages: you can buy fans and then pay to advertise to them too.

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Personal branding - your online DNA | Simon Jordan

Personal branding - your online DNA | Simon Jordan | Social Media Useful Info | Scoop.it
Why we need to be careful of what we post and say on Social Media in order to protect our personal brand
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Facebook Marketing Alternatives: 5 Better Options To Try In 2014

Facebook Marketing Alternatives: 5 Better Options To Try In 2014 | Social Media Useful Info | Scoop.it
Are you sick of constant updates that leave your page with less and less activity? Here are 5 Facebook marketing alternatives you can rely on in 2014.


by Melonie Dodaro

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5 Tips to Optimize Your Twitter Profile | Social Media Today

5 Tips to Optimize Your Twitter Profile | Social Media Today | Social Media Useful Info | Scoop.it

Your Twitter profile is important. It’s generally the first thing people look at when they find you on Twitter.


Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?.


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Make LinkedIn Help You Find A Job - Forbes

Make LinkedIn Help You Find A Job - Forbes | Social Media Useful Info | Scoop.it

Career experts agree that LinkedIn is an essential job search tool..


Via Manlio Mannozzi
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Social Business Increases Internal Collaboration

Social Business Increases Internal Collaboration | Social Media Useful Info | Scoop.it
The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve. While few would disagree with this statement, we have the data to back it up!
Ivo Nový's insight:

Social business has stimulated more collaboration between IT and Marketing leaders within the organization. Increasing collaboration has a positive impact on professional effectiveness, and also offers significant operational benefits.

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Social Benefits of Blogging via Social Media Today

Social Benefits of Blogging via Social Media Today | Social Media Useful Info | Scoop.it
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 18, 2014 9:53 AM

Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times.

Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.

Angie Mc's curator insight, January 20, 2014 6:09 PM

This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.

Valerie van S's curator insight, January 21, 2014 6:30 AM
How Blogging Has Helped My Social Results

From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.

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Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It

Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It | Social Media Useful Info | Scoop.it

Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent.


Via Rami Kantari
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Shooting for the Moon, Google Hopes to Own the Future

Shooting for the Moon, Google Hopes to Own the Future | Social Media Useful Info | Scoop.it

Look at the technology landscape today and what do you see? A few companies — Facebook, Yahoo, Apple, Twitter and Google — competing for the same sorts of revenue: advertising, search, location and some mobile hardware.

Now look into the future of the technology landscape and what do you see? I’ll answer that for you: Google, Google and Google.

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An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal

An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal | Social Media Useful Info | Scoop.it
Pearltrees' Oliver Starr talks content curation and gives some great tips on how to generate traffic and cultivate your fan base by curating great content.
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Twitter Apps Are Now More Secure - AllTwitter

Twitter Apps Are Now More Secure - AllTwitter | Social Media Useful Info | Scoop.it

Users of Twitter apps can breathe a little easier now, as Twitter has enforced stricter security rules for app developers.

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3 Free Tools to Manage Who You Follow on Twitter

3 Free Tools to Manage Who You Follow on Twitter | Social Media Useful Info | Scoop.it
From weeding out spam accounts to seeing inactive ones, these tools will help you reduce your Twitter follow list in a meaningful manner.
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6 Social Media Jobs That Will Explode In 2014

6 Social Media Jobs That Will Explode In 2014 | Social Media Useful Info | Scoop.it

Looking for a job in the new year? These 6 social media positions are ready to take off — there's no better place to start.


1. Search engine optimization (SEO) specialist

2. Social media strategist

3. Online community manager

4. Social media marketing manager

5. Social media marketing coordinator

6. Blogger or social media copywriter



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