YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis.
This makes it clear that televised content is undergoing a decline, while on the other hand online consumption of video is on the rise. Many companies have taken advantage of this by releasing their marketing campaigns as videos on the internet first and on television later.
Increasingly so in recent years, brands have been embracing it for customer service, nurturing relationships with their customers, product feedback, promotion of their products and services, and generally boosting their online reputation.
From a consumer perspective, it seems that many have also grown used to disclosing a lot of personal information on Twitter.
Users retweet or reply to anything that particular resonates with them, that they find intriguing or that arouses interest in one way or another.
That’s why we thought it might be fun to take a look something we think is not as well understood in terms of functionality: the ‘favourite’.
Long gone are the days when a single marketing or PR person could manage a branded social networking account in their spare time – certainly to any degree of excellence. Now, the bigger firms need social media managers, marketers, consultants and other specialists* to make sure the work gets done right. Some 42 percent of social media vacancies are senior level, and New York, San Francisco and London are amongst the world’s most social cities.
Ivo Nový's insight:
Jobs involving social media have exploded in the last few years, with postings for social professionals on LinkedIn growing an incredible 1,357 percent since 2010.
1. Why sharing ideas that matter, matters We built Scoop.it to make it easy and rewarding to share ideas that matter. Ideas matter: they make all of us, individuals, businesses and societies, progress.
The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.
Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified?
Ideally, it’s based on the fact that people think that page satisfies their questions about the topicbetter than other pages.
Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
But the web has changed radically since 1998. While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.
Businesses can now schedule promoted tweets and receive direct messages from followers they haven't necessarily followed back.
First, if your Twitter inbox suddenly becomes full of direct messages, don't be alarmed. You probably haven't been spammed. Twitter has quietly released a new feature that allows Twitter users to receive direct messages from anyone who follows them.
Research shows that B2B buyers are sharing more content, over more social channels, than ever before. Here's a look at what types of content buyers share, where they share it and why B2B marketers should be paying attention.
The only way to be sure you never fail is to never try. So, if you want to be an entrepreneur, buckle your seatbelt for a bumpy ride.
Epic inventor Thomas Edison generated 10,000 prototypes for electric light bulbs before getting it right, according to the infographic below, created by San Francisco-based startup organization Funders and Founders.
And Colonel Sanders, the founder of KFC, was rejected 1,009 times when he tried to sell his fried chicken recipe.
How many times have you tried and failed so far? What’s your secret to keep trying again? Leave us a note below and let us know.
It seems every measurement tool has its own definition of a ‘Social Impression’, but that definition always takes the theoretical maximum number of views based on the number of followers each participant has. Unfortunately, the metric is disingenuous at best. The likelihood that every follower was online, saw, engaged, recorded, took note and let their eyes fall over that specific interaction is unlikely (if not impossible).
I’d encourage brands to worry less about the media coverage and dig into metrics that, while may seemingly result in smaller numbers, account for true engagement and real interactions including response rates, shares and re-tweets.
“ Memeburn Think you're a social media expert? 10 reasons why you're wrong Memeburn Being into digital marketing isn't just great. It's awesome. It's an ever evolving industry and nothing ever stays the same (especially with social media).”