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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3) | Social Media Useful Info | Scoop.it

Editor's note: The previous installment covered three content marketing mistakes: Your content doesn't have specific goals; your content doesn't have anything to sell; and your content  didn't bother asking for the transaction. In this installment, the author lists and discusses another four more content marketing mistakes.

 

1. Your content sounds like everyone else's

Am I imagining it—or does it sometimes feel as if the same blogger writes for  every blog? Word choice, metaphors, structure, cadence, they all sound the  same!

Don't be assimilated into the blogger Borg collective.

Write with vulnerability, enough that it makes you nervous to hit the publish  button.

 

2. Your content isn't based on any research

If you're not using at least Google Keyword Research before you write an article, you're  not writing for an audience, you're writing for yourself. That's not marketing,  that's journaling.

 

3. Your content uses only one media format

OK, look, we live in the future.

Bandwidth is cheap, and text and images aren't the only way to get your  message across.

 

4. Your content dresses exactly the same everywhere it goes

You wouldn't go to a black-tie event in jeans and a T-shirt, would you? So  why try to present your content the same way everywhere you publish it?

 


Via Russ Merz, Ph.D., massimo facchinetti
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3 Ways to Start Using Google+ (Before it's Too Late) | Social Media Today

3 Ways to Start Using Google+ (Before it's Too Late) | Social Media Today | Social Media Useful Info | Scoop.it

Google+ isn't supposed to be Facebook or Twitter, but rather a "social spine", a virtual identity, that connects you to everything else online.


Strategy #1: Get Them to Come Back for More

The whole point of social media is to increase engagement with potential, current and past customers.


Which self-proclaimed "gurus" translate into singing Kumbaya around a campfire and talking about loving one another.


But what it really means is better brand recognition, recall, and trust. Which translates into more effective lead nurturing, retention, referrals and repurchases.


Strategy #2: Video, Video, Video

One of Google+'s biggest differentiating factors is the seamless YouTube integration. So capitalize on it!


Do you have a complex product or service? Then use video tutorials to illustrate them the pain in their life, and how your product/service can alleviate it. Teaching works better than selling in social media.


Strategy #3: The Zero Moment of Truth

Everyone's search results are now personalized based on three factors:

  1. Your physical location
  2. Your past browsing history
  3. And your social media connections

This is already happening. So the concept of SEO keyword rankings will become even more meaningless.


by Brad Smith

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Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration

Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration | Social Media Useful Info | Scoop.it

Excerpted from Scoop.it Blog:

"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”

 

Read full original article here:

http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/


Via Giuseppe Mauriello, Gerrit Bes
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R.G. Riles's curator insight, March 23, 2013 1:30 PM

We are avid users of scoop.it AND MailChimp - this news is fantastic on our end. As a remdinder, you can find our In-Bound Marketer & Business Unbound Magazine here: http://www.scoop.it/t/inbound-unbound

Tina Stock's curator insight, March 25, 2013 9:49 AM

Well done scoop.it team, well done!

Shanika Journey's curator insight, March 25, 2013 1:21 PM

Niiiiice!

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Has Google Killed RSS? | Social Media Today

Has Google Killed RSS? | Social Media Today | Social Media Useful Info | Scoop.it
Industry observers have been saying for years that RSS is dead or dying. And yet, strangely, we still use RSS to disseminate and aggregate content today.


If you're still not even sure what RSS is, click over to "What is RSS, and how can RSS help my business?" and then come back to our discussion today, because it's important.


The problem, what has everyone on Twitter and Google+ flummoxed, is that Google Reader, the undisputed King of RSS tools, is being shut down. Google announced that Google Reader will be discontinued, along with a running list of products, as of July 1. While many are crying foul, many other people like Christopher Dawson over at ZDNet are applauding the move and urging RSS users to embrace new technology. And still others have never even heard of RSS and don't know what all the fuss is about.

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Pinterest Launches New Web Analytics Tool For Businesses | Social Media Today

Pinterest Launches New Web Analytics Tool For Businesses | Social Media Today | Social Media Useful Info | Scoop.it
Online bookmarking tool Pinterest is rolling out a new Web Analytics Tool that will allow businesses to track the number of visitors delivered to their website, see what people are pinning from their site and other useful information.
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SXSW: Four Significant Themes for Brands | Social Media Today

SXSW: Four Significant Themes for Brands | Social Media Today | Social Media Useful Info | Scoop.it
Despite all the noise, four major themes have emerged from the countless panel sessions at SXSW 2013:


  • platform fatigue - it is clear that companies and consumers are tired of constantly chasing the next new thing and many brands simply don't have the time and resources to build communities across multiple platforms.,
  • app fatigue - various media reports and conversations also referenced app fatigue. The simple fact is that any new app that's looking to stand out from the crowd has a significantly higher bar to get over than in the past.
  • the ascendancy of big data - the common theme: big data has a long way to go, though its promise and opportunity are enormous.
  • the comparative value of renting online real estate and owning it - "Social media channels are "rented" properties. You must have your own real estate (blog, yes even a website) #sxsw — Carie Lewis @cariegrls March 9, 2013


by Trevor Jonas

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How Pinterest Is Changing the Role of Social Media Managers | Business 2 Community

How Pinterest Is Changing the Role of Social Media Managers | Business 2 Community | Social Media Useful Info | Scoop.it

The rise of the visual web hasn’t just changed how we engage with each other online. As more conversations shift to visual exchanges on Pinterest and Instagram, more companies have reacted by updating job descriptions for their social media managers. Whether or not your job title actually includes the phrase “Social Media Manager,” we found four ways your role’s going to change over the next year:


1. Social media managers must build “art director” skills


2. Social media managers must develop visual monitoring skills


3. Social media managers must evolve beyond crisis communications


4. Social media managers must understand community development


by Brendan Lowry 

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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Media Useful Info | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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Ads, Ads, Ads: Facebook’s Hidden News Feed Update? | Social Media Today

Ads, Ads, Ads: Facebook’s Hidden News Feed Update? | Social Media Today | Social Media Useful Info | Scoop.it
Click to watch Facebook So Facebook announced its shiny-new news feed yesterday after much anticipation from users (click the image to the right for the company's promo).


In his opening CEO Mark Zuckerberg boldly stated that the new design would create “the best personalized newspaper in the world”.

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Using social media monitoring for market research

Using social media monitoring for market research | Social Media Useful Info | Scoop.it
Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.


The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many. 


To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.


by Joel Windels

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Can Pinterest Really Help My Business? | Digital Marketer | It's just smarter

Can Pinterest Really Help My Business? | Digital Marketer | It's just smarter | Social Media Useful Info | Scoop.it

In today’s booming social media, few networking sites are creating as much buzz as San Francisco-based Pinterest.com


Offering a unique visual spin on social bookmarking, Pinterest allows businesses and individuals to create stunning palates of their works and offers.  In less than three (3) years, it has become the third largest social media site in the United States, only behind perennial leaders Facebook and Twitter.


This photo-sharing “pinning” site allows users to create theme-based boards (e.g. travel, sports, fitness, fashion, etc.) that others can later “pin” or share with their friends

.

Sharing interesting photos can be a lot of fun and a great hobby, but Internet marketers are probably wondering: Can Pinterest be useful for me?


Fortunately, this website offers many features and benefits to online entrepreneurs that can help raise their profile and ultimately their cash flow.


by Brian Edmondson


Via John van den Brink
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How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc)

The Rules of Engagement for Copywriters in an Age of Information Overload

Via Stefano Principato
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Nat Sones's curator insight, March 7, 2013 9:14 AM

Get your content framing right/write for every type of social interface. Argue with the details - but the idea is correct. 

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How to delete your Facebook Graph Search activity | Digital Trends

How to delete your Facebook Graph Search activity | Digital Trends | Social Media Useful Info | Scoop.it
Facebook keeps a record of your searches, to help better tailor search results, but if you're feeling wary this is how to delete your history of searches.

Via Tomas Jansma | FlexMind, Gerrit Bes
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10 Great Social Media Marketing Ideas from SXSW - Salesforce Marketing Cloud

10 Great Social Media Marketing Ideas from SXSW - Salesforce Marketing Cloud | Social Media Useful Info | Scoop.it

SXSW 2013 offered many exciting sessions around social media marketing. Salesforce Marketing Cloud team worked to attend as many as possible to bring you 10 stellar social media.


Here, they are some of them:

  • BE CREATIVE WITH AUTOMATION. IT’S YOUR FRIEND.

A smooth workflow is critical to real-time marketing, and automation can help with this process. Automating the tasks that do not need oversight can allow you to focus on larger campaign issues that can take your business to a higher level.

  • TELL YOUR AUDIENCE WHAT THEY NEED TO KNOW BEFORE THEY ASK

You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information you need to know just comes to you. If that’s a Google goal, why isn’t it yours?

  • HAVE NO FEAR.

John Cena, like many brands, was initially skeptical about joining social networks.  He wasn’t sure just how much transparency he wanted to offer fans of the WWE, and had thought of the horror stories of misguided tweets.  In the end, he’s been won over by social media’s ability to connect with fans of the John Cena and WWE brands. Many brands are still skeptical, but John Cena has seen that skepticism disappear now that’s he’s joined the platforms and started engaging.

  • THERE’S TONS OF DATA OUT THERE, BUT DON’T LET IT INFLUENCE HOW YOU CREATE CONTENT.

From the daily social media conversation reports we created during SXSW to the data discussed in thejournalism panel mentioned above, keep your goals and audience in mind when creating content. Data can help, but it shouldn’t change how to move forward.


by Amanda Nelson

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Incredible Statistics, Facts And Figures From The Social Media Revolution - AllTwitter

Incredible Statistics, Facts And Figures From The Social Media Revolution - AllTwitter | Social Media Useful Info | Scoop.it

Did you know that Britney Spears, Lady Gaga and Justin Bieber have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile and Australia… combined?


What if I told you that if Facebook was a country, it would be the third largest in the world? Or that someone signs up for a new account at LinkedIn every single second?


Would you be amazed to know that if Wikipedia was made into a book, it would be more than two million pages long and take 123 years to read?

Social media has revolutionised the world, but in and of itself it’s quickly established some incredible statistics.


Check the infographic below for some of most jaw-dropping facts and figures from Twitter, Facebook, Pinterest, YouTube and more.


Via Alessandro Rea, Khaled El Ahmad
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Ivo Nový's comment, March 18, 2013 1:18 AM
Great infographic. Thank you Khaled..
Khaled El Ahmad's comment, March 18, 2013 1:21 AM
You are welcome :-)
I think stats were taken from this video: http://www.youtube.com/watch?v=TXD-Uqx6_Wk
Best Infographics's curator insight, March 18, 2013 2:17 PM

I still think twitter is useless for social movement unless you are a celebrity.

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Google's Powerful New Marketing Tool: Think Insights | Social Media Today

Google's Powerful New Marketing Tool: Think Insights | Social Media Today | Social Media Useful Info | Scoop.it

Google has unveiled a new tool for marketers and agencies called Think Insights. Think Insights is a massive resource of information for marketers, providing the "latest research in digital marketing" as well as "industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more.


Stories and case studies will be hand-picked by Google, spanning multiple industries and businesses, to provide inspiration and insight.


Think Insights will also include a Perspectives section that will feature insights and analyses from Google as well as industry experts.


Go to http://www.google.com/think/ to dive in. While this Google product is promoted as a tool for marketers, this is invaluable data for any business owner. Click on the Industries drop down to go to your industry and find amazing articles and information that can help you.

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How Long Does It Take For Social Media To Work For Your Business? | High Quality Social Media

How Long Does It Take For Social Media To Work For Your Business? | High Quality Social Media | Social Media Useful Info | Scoop.it

It doesn’t take any time at all. You just flip the switch and magic will happen. NOOOO, just kidding!


One of the biggest questions small-business owners have for social media is whether it takes time for it to start working for their businesses or not.

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Curate Your YouTube Channel with YouTube One Channel

Curate Your YouTube Channel with YouTube One Channel | Social Media Useful Info | Scoop.it

 

 


Via Robin Good, Stan Smith
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Laurens ten Hagen's comment, March 12, 2013 1:59 PM
Great article!
Louise Robinson-Lay's curator insight, March 13, 2013 3:46 AM

Share your curated YouTube channel.

ratzelster's curator insight, March 16, 2013 10:56 AM

Great possibilities for students to publish all their content to one place.

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Social SEO in 1 Hour a Day | Social Media Today

Social SEO in 1 Hour a Day | Social Media Today | Social Media Useful Info | Scoop.it

Not having an active social presence at all in today’s market is like not having a website. Social SEO is a full time job. Large businesses have the budget to pay for a social media manager, and can utilize their work force to produce content and monitor their social campaigns. What about small businesses?  What about local businesses, or mom and pop shops where the owners wear multiple hats? Is it possible to run a social media campaign on a budget? Or to incorporate social media into your daily routine for an hour a day?


Social media is scalable. You can do a little bit of it or a lot of it. The key is that you have to DO IT. Not having an active social presence in today’s market is like not having a website. It’s no longer optional if you want to appear professional and compete in your industry.


by Marcela De Vivo

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5 reasons to use Google Plus Sign In over Facebook or Twitter Sign-In

5 reasons to use Google Plus Sign In over Facebook or Twitter Sign-In | Social Media Useful Info | Scoop.it
Vic Gundotra, Google’s vice president of engineering, has maintained since the beginning of Google Plus that the social network would take a ”cautious approach” to APIs.

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, March 10, 2013 10:29 AM

1)  Security – In rolling this out, Google stated that security was a top priority. “Google+ Sign-In also comes with the protections and safeguards you’ve come to expect from your Google account (like 2-step verification), so you can always sign in with confidence.”

 

2) No Spam -  Google went after Facebook by saying that it wont allow apps to ”spray frictionless updates all over the stream.” You will have the option of whether or not you want to share any information concerning the site you signed into, and who see’s the information that is shared.

 

3) Android – Google has something the Facebook and Twitter don’t, the number one mobile operating system in the world.   Google realizes that its an extra hassel to set up your favorite website’s app up on your desktop, phone and tablet separately.   If you use the Google Plus sign-in button on a site that has a mobile app, you will be given the option to automatically install the app to the mobile device of your choice.

 

4) The Google Universe - Google has been working very hard of late to seamlessly connect all there properties: Gmail, Calendars, Drive, Search, etc.  Google Plus Sign-In will be no different.  With Google, when you are signed into one product, you are signed into all.  You will be able to do things like click on an upcoming event in an app and have it added to your Calendar.

 

5) Interactivity - This is my favorite feature.  Google is bringing Interactive Posts to Google Plus.  According to Google, “When you share from an app that uses Google+ Sign-In, your friends will see a new kind of “interactive” post in their Google+ stream.  Clicking will take them inside the app, where they can buy, listen to, or review (for instance) exactly what you shared.”   Google has 100 different interactive buttons that developers can choose from!  Move over “like” button, interactive posts are here.

 

 

  
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The Missing Piece to your Social Media Reporting: Response Rate | Social Media Today

The Missing Piece to your Social Media Reporting: Response Rate | Social Media Today | Social Media Useful Info | Scoop.it
Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief.
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Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More | Social Media Today

Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More | Social Media Today | Social Media Useful Info | Scoop.it
Just when you thought you had your Google Plus page lookin’ good (or maybe not), they have slipped in some changes on us over night. While I like the big cover, it’s a bit too big for my taste.


by Pam Moore

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Spring: Britain's Instagram bloom

Spring: Britain's Instagram bloom | Social Media Useful Info | Scoop.it
Spring has sprung, the grass has riz, I wonder where the birdies is? Well, I don’t know about the precise location of the first cuckoo of 2013, but I do know where all the blossom is... on Instagram.
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Managing Social Media Campaigns | SocialFish

Managing Social Media Campaigns | SocialFish | Social Media Useful Info | Scoop.it

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. One of the reasons most companies are adopting social media marketing is that over 60% of people who use social networks admit that they will engage positively with a brand and its products after recommendations from friends on social networks.

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The Buffer Social Sharing App Can Be A Time Saver for You

The Buffer Social Sharing App Can Be A Time Saver for You | Social Media Useful Info | Scoop.it
If you are having trouble trying to keep an active presence on social media, we might have a solution for you. Learn about the social sharing app, Buffer.

Via Stan Smith
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Dave Cottrell's curator insight, March 6, 2013 3:35 PM

Always nice to come across a tool that works the way it's supposed to.