Social Media Useful Info
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Social Media Useful Info
Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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Creation vs. Curation: Do You Need to Make or Moderate? - Relevance

Creation vs. Curation: Do You Need to Make or Moderate? - Relevance | Social Media Useful Info | Scoop.it

The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep into a content marketing initiative.

Right now, companies are generally practicing a ratio of 65 percent created and about 35 percent curated. While that may be the average, that may not be the right balance for every company. We’ve found that 40 percent original, 30 percent licensed curated content, and 30 percent UGC or employee created content. But the needs for every brand is different.


Via Brian Yanish - MarketingHits.com
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Drew Hodges's curator insight, February 26, 2015 1:06 PM

This article is talking about how a business should decide whether to curate information or create it. They explain creation simply as make the information that is unique and making it public. There are a couple of options for curation however. A business can curate third party information or businesses can outsource their curation to a trusted third party.  

As a student when they talk about curation, I think about sharing a post on Facebook or copy and pasting a link and posting it. However it is more  in depth than that. As technology is improving at an almost exponential  rate every year, more and more businesses are coming into the market and fulfilling a niche that has never been seen before. This can be seen with businesses who's sole purpose is to curate information for other businesses. 

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Five Things I Learned About Writing Headlines from Twitter

Five Things I Learned About Writing Headlines from Twitter | Social Media Useful Info | Scoop.it

In an environment where 80% of people don’t read past the headline before sharing it (remember NPR’s April Fool’s prank?), that 140 character space needs to be pretty competitive. But even 140 characters is long for a headline. The best of them top out at 80 characters (which leaves #justenoughspace for other things, @amiright).

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Become the David Mamet of Marketing With These 3 Storytelling Tips

Become the David Mamet of Marketing With These 3 Storytelling Tips | Social Media Useful Info | Scoop.it

Storytelling is the communication of human experiences in words, images, and sounds. From its origins around the camp fire, to modern-day literature and film, storytelling has continually evolved as a tool for communicating experiences and traditions from one generation to the next.


In marketing, storytelling has the power to engage target audiences on an emotional level like never before. In an online environment, where audiences are bombarded with information from all directions, it is no longer about breaking through “the noise” of your competitors. Instead, modern marketing aims to give consumers what they want, namely drama, in the form of a brand story.


Via José Carlos, massimo facchinetti
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This powerful video will change how you use social media - Daily Genius

This powerful video will change how you use social media - Daily Genius | Social Media Useful Info | Scoop.it

There are a lot of ways social media is changing things for the better. We’re all learning about major world events in the blink of an eye, keeping up with long-lost friends like never before, and easily sharing our lives online. But are you actually losing a little bit of your humanity by using social media.


This video is a powerful work of art that’s a must-watch to anyone who uses social media

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What Wearable Technology Means For Your Social Media Strategy

What Wearable Technology Means For Your Social Media Strategy | Social Media Useful Info | Scoop.it

“Social media access is going to change with the practical use of wearable technology and your business will have to adjust to reach the right audience.”


Via massimo facchinetti, Jesús Hernández
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Why You Need to Develop a Vine Influencer Strategy Today

Why You Need to Develop a Vine Influencer Strategy Today | Social Media Useful Info | Scoop.it
You’re going to start hearing a lot more about Vine in the coming months. As the most micro of the popular micro-video platforms, Vine is poised to become a vibrant space for brands, influencers, and consumers to connect in meaningful (albeit bite-sized) ways.

Earlier this week, Twitter announced the acquisition of Niche, a platform which provides analytics and a connection to brands for leading Vine content creators. The acquisition signals that Twitter is going to invest more of its attention to Vine, and continue to grow it as online video surges in popularity.
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Christian Dumard's curator insight, February 15, 2015 8:23 AM

Vine se développe rapidement. Cette plateforme qui appartient à Twitter et qui permet de diffuser des vidéos de 6 secondes semble promise à un bel avenir. 6 secondes, c'est court et ça permet de faire passer un message beaucoup plus riche avec une vidéo qu'avec une photo. Parions sur le fait qu'un nouveau style de vidéo va se développer pour optimiser cette durée de 6 secondes.

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What Social Media Marketing and Dating Have In Common - Pragmatic Blog

What Social Media Marketing and Dating Have In Common - Pragmatic Blog | Social Media Useful Info | Scoop.it

There are many parallels between social media marketing and dating. Here are 6 steps to help you nail your next social media post (or your next date).


Via Günter Schumacher
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Are Apps on the Way Out?

Are Apps on the Way Out? | Social Media Useful Info | Scoop.it
With the proliferation of smartphones, apps have become the default way to interact with most social sites. Indeed, people are spending more time in apps, and launching their apps more often. And while predictions suggest the growth is likely to continue, there may be data indicating that apps are on their way out.


2014 was the best year for apps yet, with iOS generating more revenue than the Hollywood Film Industry. However, the vast majority of the revenue seems to be generated by a smaller collection of top apps. According to an article from ReadWrite, “50 percent of iOS developers and 64 percent of Android developers are below the ‘app poverty line’ of $500 per app per month.”

Ivo Nový's insight:

App revenues may be high, but there are plenty of casualties along the way. Up to 95 percent of apps are abandoned within a month, and the user retention for any given app could be as low as 12 percent.

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Social Media Explained Visually

Short, sweet and simple!...

 

Social Media Explained Visually


Via Gust MEES
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Rosa Porras Díaz's curator insight, February 20, 2015 9:50 AM

Social Media desde un punto de vista visual,via Gust MEES.

Corto, agradable, sencillo.

 

Robin Disuza's comment, April 26, 2016 4:51 AM
Nice
Christopher Wesby's curator insight, January 22, 8:22 PM

This video, in a nutshell speaks on how social networking works and how you're able to connect with a lot of different people who you can then network to with to meet new people. 

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The Decline of Organic Social Visibility: 3 Trends to Expect

The Decline of Organic Social Visibility: 3 Trends to Expect | Social Media Useful Info | Scoop.it

Facebook has clearly figured out a profitable business model for social media networks – build a community, attract brands, let brands build an audience, cut off organic visibility for brands, brands pay for audience access.


It’s unlikely that brands will abandon these social media networks in droves. The fact is they have massive communities that brands still want to get in front of. Many of them have already invested large chunks of their marketing budgets over the years and the thought of letting that investment go to waste isn’t a popular one. So what options do brands have to buck the limited visibility they’re facing?

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6 Ways to Use Short Video for Social Marketing

6 Ways to Use Short Video for Social Marketing | Social Media Useful Info | Scoop.it
Have you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

Via Brian Yanish - MarketingHits.com
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Diane F's curator insight, February 17, 2015 2:24 PM

Social media loves video, but it must be done the correct way, make it fun and energetic.

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More Millennials Use Facebook Messenger, WhatsApp

More Millennials Use Facebook Messenger, WhatsApp | Social Media Useful Info | Scoop.it
Facebook is dominant in the messaging application arena, with some one-third of millennials using either Messenger or Facebook-owned WhatsApp
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Twitter Experiencing Massive Growth: New Research

Twitter Experiencing Massive Growth: New Research | Social Media Useful Info | Scoop.it

Is Twitter part of your social marketing mix?

Are you wondering about Twitter’s growth potential?

In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

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What do Your Tweets Say About Your Dark Side?

What do Your Tweets Say About Your Dark Side? | Social Media Useful Info | Scoop.it


Do you consider yourself a passionate person? Or maybe you’re something of an egotist?


A new Twitter tool analyzes your most recent 3,500 tweets to determine what your timeline says about your dark side.


It is interesting to see how we can unconsciously reveal this part of ourselves through the use of social media. It’s worth noting that just because we are not fully aware of this aspect of ourselves does not necessarily mean that it is something to shy away from. Our ‘hidden personas’ can sometimes make us appreciate ourselves more and reveal qualities that we like.

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How to Get Better Results From Your Content

How to Get Better Results From Your Content | Social Media Useful Info | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Via Peg Corwin
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Peg Corwin's curator insight, January 21, 2015 9:21 AM

Learn the metrics for each step of creating and evaluating great content.

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The 10 Most Loved Brands on Social Media

The 10 Most Loved Brands on Social Media | Social Media Useful Info | Scoop.it
Twitter has maintained its position as the fifth most-loved brand on social media, reveals a new study.


Hootsuite’s Love List indexes over 450 of the world’s top brands, using key metrics of social analysis to measure their reaction (and popularity) across the social web

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Out of Blog Post Ideas? Try User Generated Content

Out of Blog Post Ideas? Try User Generated Content | Social Media Useful Info | Scoop.it
On social media, in blog posts, and even on billboards, brands are racing to tap into the power of user generated content. How do you find it and use it?

Via Peg Corwin
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Peg Corwin's curator insight, January 21, 2015 10:05 AM

Learn where to find good quality user generated content to highlight on your blog.

Unplag's curator insight, February 17, 2015 11:24 AM

Give a new life to the ideas around you: inspiration is everywhere!

Mobidart's curator insight, February 17, 2015 7:30 PM

Tapping the discussion in the comments section is one of the oldest tricks in the book ... but it still works.

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Boost Your Social Presence through Marketing Automation

Boost Your Social Presence through Marketing Automation | Social Media Useful Info | Scoop.it
Marketing tactics in the B2B world have come a long way from the old “spray and pray” approach. The rising importance of a company’s social presence has presented new opportunities to broaden
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6 Things You Should Never Mention On Social Media

6 Things You Should Never Mention On Social Media | Social Media Useful Info | Scoop.it

Your personal status updates may be impacting your ability to land your next job. Employers will search for you online at some point during the screening and hiring process. What you think may be hidden behind a curtain of privacy probably isn’t.

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The Startup That Helps You Analyze Twitter Chatter in Real Time | WIRED

The Startup That Helps You Analyze Twitter Chatter in Real Time | WIRED | Social Media Useful Info | Scoop.it
Catherine Havasi wants to help businesses understand what people are saying on Twitter, Facebook, and other online feeds and forums—right now.

Havasi is the co-founder and CEO of artificial intelligence startup Luminoso, a four-year-old company that spun out of the MIT Media Lab. Basically, the company uses natural language processing and machine learning technologies to help businesses analyze what consumers are saying across all kinds of communications channels, including news sites, blogs, online forums, and, yes, social media.
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Nedko Aldev's curator insight, February 14, 2015 1:04 PM

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Why You Should Be Getting Better Visual Content for Cheaper in 2015

Why You Should Be Getting Better Visual Content for Cheaper in 2015 | Social Media Useful Info | Scoop.it

Marketing in 2015 is trending towards a greater focus on mobile and visual content.


With all the popular social media applications driving and pivoting towards photo sharing platforms (think Facebook, Instagram, Snapchat, and even Twitter to an extent) brands are going to have to produce more visual content to keep up with their consumers.

The good news is with the sharing economy growing larger and larger, the average price to grab quality photography is steadily dropping while the overall quality is improving.

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Everything You Need to Know About Google+ for Your Local Business | BuildFire

Everything You Need to Know About Google+ for Your Local Business | BuildFire | Social Media Useful Info | Scoop.it

Based on media reports and coverage, it would be fairly easy to dismiss Google+ as a failure, with certain large media outlets often referring to the service as a "ghost town".


However, these same media outlets also make the mistake of looking at Google+ as a social network rather than a social platform. Google+ might have started out as its parent company's attempt at a social network, but over the past 3-years it has (somewhat awkwardly) transformed into a social platform...


Via Pantelis Chiotellis
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Nedko Aldev's curator insight, February 14, 2015 1:10 PM

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4 Reasons You Should Use Visuals in B2B Content Marketing

4 Reasons You Should Use Visuals in B2B Content Marketing | Social Media Useful Info | Scoop.it
Welcome to the visual era of content marketing. Attention spans are decreasing, and so has our ability (and desire) to digest written content. 


Who has time to read drawn out paragraphs of written information? Its presented businesses with a problem: how can we keep our audience’s attention?


Enter visual content.


Take a look at your social media feed — from GIFs and infographics to Instagram and branding initiatives on Snapchat, it seems like everything is coming up visual. Recent research tells us that 83% of learning happens visually, and marketers have listened.

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What Potential Does Pinterest Have as an Advertising Platform?

What Potential Does Pinterest Have as an Advertising Platform? | Social Media Useful Info | Scoop.it
Last year, Pinterest rolled out its own native advertising unit the Promoted Pin. Very similar in concept to native units on Facebook and Twitter where advertisers can pay for additional impressions of organic content, Promoted Pins are now moving beyond the pilot phase into an expanded roll-out. Despite some recent headlines to the contrary, these ads have some unique potential that advertisers ought to be thinking about.
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John David Church's curator insight, February 12, 2015 12:13 PM

I have not yet even begun to delve into Pinterest though I know without a doubt that it will consume my attention before this years  end.

Lori Wilk's curator insight, February 12, 2015 2:55 PM

Pinterest is following the lead of other platforms with pay to play type of participation called "Promoted Pins." It looks like the promoted pins will be expanding on #Pinterest.

Stanislavat Tregub's curator insight, February 14, 2015 3:31 PM

добавить ваше понимание ...

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Twitter Suddenly Locks Thousands Of Accounts [Update: Now Fixed]

Twitter Suddenly Locks Thousands Of Accounts [Update: Now Fixed] | Social Media Useful Info | Scoop.it

Did you just get an e-mail from Twitter letting you know that your account had been locked? You’re not alone — not at all.


There seems to be a MASSIVE spike in the number of users complaining about their accounts being locked right now.


It’s unclear whether this is intentional on Twitter’s part, or if it’s an automated tool getting a bit overzealous.

Ivo Nový's insight:

Twitter writes:

We are aware of an issue where some users are unable to Tweet and have received a notice telling them they’ve been locked out.

Our engineers are currently investigating

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