Behind much of the chatter about Facebook is one simple idea: marketing. It is also something we can call "the Facebook Problem."
To put it simply, businesses and marketers need to re-evaluate Facebook's place in their marketing plans. It is a tremendously effective tool. Brands have seen huge success from it. However, Facebook should not be the gold in all marketing plans for no reason. Smart marketing strategies still need to be developed. Businesses need to see the bigger picture in their marketing efforts. Facebook is one website, one small part of one marketing channel. Forgetting this can be detrimental. Reaching consumers across multiple marketing channels is extremely important. Repetition and consistent communication is essential. Once businesses remember this and overcome the Facebook problem, the payoff will be worth it.
Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users. But how can you take advantage of the insane virality of this social network?
These tips and shortcuts will help you increase your effectiveness on Google+. There are many extra benefits for being on Google+. This article lists some.
You might be asking yourself why you need these tips and shortcuts since you don’t have time to be on Google+ in the first place. I mean, you’ve already got enough social sites to keep up with, right? If you have a website, and you are trying to increase your traffic, Google+ should not be the social site you let slide. The reason can be summed up in one word – Google – and that means search. If nothing else, that is the reason you need to be there.
Let me just give you one example of what I’m talking about. If you are on Google+, you can sign up for Google Authorship (if you haven’t already done this, I suggest you do it today, just follow that link). We just wrote about this last week in an article called Google Authorship & It’s Insane Impact On Website Traffic. Bottom line, you’ll get to have your avatar show up in the search results on Google, which will give you a huge bump in web traffic. Only 9% of tech blogs have taken advantage of Google Authorship, which leaves a huge opportunity for you if you haven’t implemented it.
There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.
Mashable released this entertaining yet fairly accurate infographic describing the personalities of people who use social media. If you’re honest with yourself, you can admit that you probably fall into at least one of these categories.
A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. (Social Media: Not the Productivity Killer You Thought: A recent study suggests your most connected employ...
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.
Using textures in a website's design gives it an interesting and organic-like element. Do you like using textures in your web design projects? If so, have a look at these excellent web designs that have textured elements.
Google+ Communities are going hand in hand to provide resources to come up with a hybrid between Facebook and LinkedIn groups. What does it mean for you?
Setting up common interest groups is nothing new, but Google is going to find ways to improve upon what has already been done, and that’s a good thing. Simply posting in your own stream will give you the option of cross posting in your niche communities (public or private). You’ll also have the ability to filter streams, making it easier to find the content you want and keep out what you don’t. Facebook, take a note.
Big data is not your friend because it can easily be used to reveal highly personal information...
Big data is the Stasi of our online worlds
There are many "silent listeners" in social networks that collect people's "Likes" and other online behaviors so that the information can be sold discretely to third parties. Facebook, Google, and all other social networks, also collect such behavioral information.
===> While the companies say that their behavioral Big Data is stripped of users' names, it is possible to use other databases such as electoral records, demographic information, and location data, to identify individuals by name.
It's essentially a secret dossier on more than a 1 billion social network users. <===
While this dossier is fragmented at the moment, sophisticated new technologies will soon make it trivial to pull together a massive amount of sensitive private data on every individual that interacts with the Internet in any way.