Social Media Useful Info
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Social Media Marketing With Hashtags

Social Media Marketing With Hashtags | Social Media Useful Info | Scoop.it

If you are somewhat new to the overwhelming world of social media marketing, or are simply trying to find answers about a little something called the hashtag, look no further.

This post will help you understand social media marketing with hashtags by going over:

The history of the hashtag
The online communication power they hold
Different ways to use hashtags to increase your social media engagement
Tools you can use to help leverage the power of hashtags

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12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver

12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver | Social Media Useful Info | Scoop.it

Twitter and Facebook are arguably the largest two social networks on the planet. But which one is better? Twitter or Facebook? Read on and find out.

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Marco Favero's curator insight, March 10, 2015 5:44 PM

aggiungi la tua intuizione ...

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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

Goodbye, Google+: Social Network Broken Into Streams and Photos Products | Social Media Useful Info | Scoop.it

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.

Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of Google's foray into social.

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How to Avoid Social Media Burnout

How to Avoid Social Media Burnout | Social Media Useful Info | Scoop.it

If you think teenagers spend a lot of time each week on social media, that’s nothing compared to how much time business owners devote to grooming and maintaining their social presence. Depending on who you talk to, companies spend an average of ten to twenty hours a week on marketing across social media channels.

So, how do you stay on top of your social accounts without risking burn out? Read on to find out.

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Twitter Releases Its First Official WordPress Plugin

Twitter Releases Its First Official WordPress Plugin | Social Media Useful Info | Scoop.it

Last week Twitter announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality.


by Martin Beck

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How to Find and Remove Fake Followers from Twitter and Instagram

How to Find and Remove Fake Followers from Twitter and Instagram | Social Media Useful Info | Scoop.it
Are fake followers clogging your social media accounts? Would you like to get rid of them? Chances are you have some fake followers on Instagram and Twitter. You might even be following some fake accounts, yourself.
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Twitter CEO: You Don’t Have to Tweet to Use Twitter

Twitter CEO: You Don’t Have to Tweet to Use Twitter | Social Media Useful Info | Scoop.it

Twitter only added 4 million users in the fourth quarter of 2014, but Twitter chief exec Dick Costolo isn’t worried about the platform's long-term appeal.

 

One of the most interesting tidbits in the interview is Costolo’s stance on what he says to people he meets who don’t use Twitter. Usually their position is that they don’t have anything to tweet. Costolo’s answer: that’s fine – you don’t have to tweet to use Twitter.


I meet people who say, “Oh, I don’t tweet.” I think there’s still a misconception that the reason they’d sign up is to tweet. When I meet them, I tell them, “No, you don’t have to.”


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Marco Favero's curator insight, February 27, 2015 6:48 AM

aggiungi la tua intuizione ...

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Why You Must Add LinkedIn in Your Content Marketing | SEJ

Why You Must Add LinkedIn in Your Content Marketing | SEJ | Social Media Useful Info | Scoop.it
Learn how Linkedin content marketing is more than just a channel and why you should be on it. Today, it is a necessary, flourishing content platform.
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37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers

37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers | Social Media Useful Info | Scoop.it
Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!

Via Scott McElreath
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Chris Martin's curator insight, February 25, 2015 9:08 AM

Straight forward, simple tips that we should all pay attention to.

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300+ Awesome Free Internet Resources You Should Know

300+ Awesome Free Internet Resources You Should Know | Social Media Useful Info | Scoop.it
There are a lot of beautiful tools on the internet – here are 300+ of them that are awesome and – best of all – free to use. Enjoy!

Via Jaana Nyström
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Jaana Nyström's curator insight, February 19, 2015 5:06 AM

An excellent resource!

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Case Study: What You Actually Get with Facebook Ads

Case Study: What You Actually Get with Facebook Ads | Social Media Useful Info | Scoop.it
With all the media coverage around mobile and online advertising, especially as it pertains to Facebook ads, it’s pretty obvious that mobile is where the volume is. But exactly how much of a lift do you really get?
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Are Mobile App-Install Ads the End-All to Social Marketing?

Are Mobile App-Install Ads the End-All to Social Marketing? | Social Media Useful Info | Scoop.it
Last week, Pinterest teamed up with Apple to roll out App Pins—a feature that lets users save and share apps to boards. For example, someone looking for a recipe on Pinterest may see a meal-planning app pop up in search results. Clicking on the posts then lets a user download the app straight from Pinterest.

With 75 percent of the social network's traffic coming from mobile, the new tool seems like a natural fit for Pinterest marketers. But Pinterest may also be too late to capitalize on the tactic since Facebook and Twitter are already bolstering their revenues with app-install ads.
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Six Content Marketing Myths—Busted

Six Content Marketing Myths—Busted | Social Media Useful Info | Scoop.it
B2B marketers consistently cite creating content that engages as a top challenge of content marketing. That is a genuine hurdle, but making it harder to overcome are the preconceptions that marketing team members likely bring to the effort.

Getting content marketing right is both more complex than its most fervent promoters claim... and easier than doubters fear. Carrying beliefs on either end of the spectrum into a content program will hamper its effectiveness.

The first step toward success? Getting real.
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Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences | Social Media Useful Info | Scoop.it
With "partner audiences" provided by Acxiom and Datalogix, advertisers can take aim at Twitter users who have signaled purchase intent off the social network.
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Freelancer Tips: How To Use Social Media To Attract New Clients

Freelancer Tips: How To Use Social Media To Attract New Clients | Social Media Useful Info | Scoop.it
One of the interesting qualities of freelancing work is that you may never meet your clients in real life.


Perhaps more than any other job market, freelancers rely heavily on their online image- an aggregate of their resume, portfolio and personality to set themselves apart and attract new clients who may very well be located on the other side of the world.

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5 Pinterest Image Styles That People Love to Share

5 Pinterest Image Styles That People Love to Share | Social Media Useful Info | Scoop.it
Are you looking to improve your Pinterest engagement? This article shares the Pinterest images people love to share and why they are so popular.
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A New Generation of Marketers Who Don't Trust Marketing

A New Generation of Marketers Who Don't Trust Marketing | Social Media Useful Info | Scoop.it
The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences.


From the outside, this generation is driving marketing’s move beyond marketing, and the seamless, physical-meets-digital experience coming to mobile devices.


From the inside, these new leaders are the catalysts to breaking down silos, and can help you focus more on what you should do, and less on what you should say.

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Millennials Love Snapchat Because It’s Not Facebook

Millennials Love Snapchat Because It’s Not Facebook | Social Media Useful Info | Scoop.it
It's not an archive and It's not a family photo album, but Snapchat still lets millennials keep in touch with friends by sharing moments from their lives.


Snapchat is a way of seeing the world through the eyes of other people that Facebook and Instagram just don’t offer, and I have no idea why that is.

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What is Influencer Marketing, and How Can You Use It?

What is Influencer Marketing, and How Can You Use It? | Social Media Useful Info | Scoop.it

Consumers value opinions that are expressed directly to them by people over advertising messages delivered by companies. According to a study by McKinsey, this value is so strong that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.


This is true across all industries, but the influence of other consumers is greatest when:

- consumers are buying a product for the first time,

- and when they are considering an expensive product.


The same study also showed that consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, even when it is marketing-induced....


Via Jeff Domansky
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GulfToBayWeb's curator insight, February 27, 2015 9:22 AM

 A great blue print for productive and effective influencer marketing 

judyhaar's curator insight, February 27, 2015 11:32 AM

How important is word of mouth, very. #marketing

Nedko Aldev's curator insight, February 28, 2015 6:10 AM

 

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8 Reasons Why Social Media is Such a Powerful Marketing Medium - Jeffbullas's Blog

8 Reasons Why Social Media is Such a Powerful Marketing Medium - Jeffbullas's Blog | Social Media Useful Info | Scoop.it
Why has Social Media captured the imagination and participation of so many people with up to 40% plus of the Internet population in some English speaking, developed countries creating a personal Facebook page.


This is a social phenomenon worth contemplating and looking at, as this reveals a lot about who we are as human beings living on a planet wanting to communicate our messages, beliefs, photos, videos and their ”Song” to their friends and the world.

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How to Optimize Blog Design to Better Engage with Readers

How to Optimize Blog Design to Better Engage with Readers | Social Media Useful Info | Scoop.it

Here are guidelines for implementing strong design fundamentals into your blog and can help you to ensure that your content puts its best foot forward.


Via Kamal Bennani
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Marco Favero's curator insight, February 22, 2015 8:17 AM

aggiungi la tua intuizione ...

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Don’t Give Up On Facebook Advertising Before Trying These 4 Things

Don’t Give Up On Facebook Advertising Before Trying These 4 Things | Social Media Useful Info | Scoop.it

There are still individuals who believe that Facebook advertising as a whole doesn’t work for their bottom line. Some of you reading this are sitting on revenue goldmines but are too turned off by Facebook advertising to unlock that potential.


So, if you are still interested learning what it takes to run a successful Facebook advertising campaign, take heed to these four tricks for maximizing ROI.

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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Social Media Useful Info | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.

Via Baiba Svenca
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Xavier Lambert's curator insight, February 23, 2015 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 2015 7:49 AM

Best  list culled from experts

Connie Butcher's curator insight, March 4, 2015 11:38 AM

Great "Scoops" on your sheet!!!!

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The Internet of Things and the Future of Social Commerce

The Internet of Things and the Future of Social Commerce | Social Media Useful Info | Scoop.it

If you have not heard the term “Internet of Things”, get ready to start hearing it because it will be an everyday phrase in the very near future.


The Internet of Things is the connectivity of previously unconnected or “dark” objects. Objects in a very broad sense because all things can have the ability to be connected.


Consumer goods are included in this category of everything, which means implications for marketing, data collection, and the future of social commerce. This is a new frontier in marketing, e-commerce, and social media.

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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | Social Media Useful Info | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.

And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.
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