Social Media Useful Info
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Social Media Useful Info
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Tip: You are not tweeting enough

Tip: You are not tweeting enough | Social Media Useful Info | Scoop.it
How often should you be posting to Twitter as a business?

There is no exact prescription for this question, but let’s try to lay some ground rules.

First, tweet more than once a day. At a minimum, 5 times a day, distributed to the morning, afternoon, and night. Many businesses forget to Tweet in the evening around 7pm-11pm when many Twitter users are still very active.
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How to Stand Out on LinkedIn

How to Stand Out on LinkedIn | Social Media Useful Info | Scoop.it
Rather than just keep my LinkedIn strategies to myself, I figure the more folks that know my tips will help provide more success and results for everyone using LinkedIn to network. There is one tip that I use to be different with my content & community on LinkedIn… SHARE!
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3 Tools That Will Show You What’s Trending on Twitter in Your Industry

3 Tools That Will Show You What’s Trending on Twitter in Your Industry | Social Media Useful Info | Scoop.it
Discovering what’s trending on Twitter can be a challenge. Do you check in on a list of thought leaders every morning? Search for keywords using Twitter’s advanced search? Tune into your timeline?

There are tools out there that can make it easier for you to discover what’s popular right now in your niche or industry.
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10 Essential Rules For Effective Facebook Marketing In 2015

10 Essential Rules For Effective Facebook Marketing In 2015 | Social Media Useful Info | Scoop.it
Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’.

No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market share according to StatCounter, and it can generate traffic in the thousands for website owners who organically develop a loyal following.
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Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation | Social Media Useful Info | Scoop.it
Intelligent content is the approach of thinking through the way we structure (organize) and manage content – so that it can be managed as a strategic asset.
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‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook

‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook | Social Media Useful Info | Scoop.it
Twitter made its debut on the 18th annual list of the 100 Best Companies to Work for from Fortune, but Facebook was nowhere to be found.
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How to Get Inbound Marketing & SEO to Play Nicely Together

How to Get Inbound Marketing & SEO to Play Nicely Together | Social Media Useful Info | Scoop.it
Several years ago meta keywords were king and it was almost all about how many keywords and links you had peppered throughout your content.
These two elements of SEO were thought to be essential to search engine rankings and driving traffic to websites.
And this method worked at one point, but not so much anymore. In this article, I’ll explore the relationship between Inbound Marketing and SEO and how that has evolved over the years to mean more than how keywords and links are used.
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7 Secrets of YouTube Marketing

7 Secrets of YouTube Marketing | Social Media Useful Info | Scoop.it
Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video campaign on YouTube can also yield nothing but the sound of crickets.

What's the secret? SumAll has used detailed data from 30,000 businesses to analyze what does and does not work on YouTube and other social media, according to CEO Dane Atkinson. And he's happy to share that information so you can learn from others' mistakes. Here are his seven tips for getting a payback from YouTube
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How To Use Images Effectively in Social Media

How To Use Images Effectively in Social Media | Social Media Useful Info | Scoop.it

Even if you have been using images a lot you still may not be using them well -- for maximum impact, in other words.


You may not know that articles with relevant images and social posts with thumbnail images for links get 94% more views than those without. Or that images in posts on Facebook and Twitter more than double the shares of those without them.

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Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences | Social Media Useful Info | Scoop.it
With "partner audiences" provided by Acxiom and Datalogix, advertisers can take aim at Twitter users who have signaled purchase intent off the social network.
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Freelancer Tips: How To Use Social Media To Attract New Clients

Freelancer Tips: How To Use Social Media To Attract New Clients | Social Media Useful Info | Scoop.it
One of the interesting qualities of freelancing work is that you may never meet your clients in real life.


Perhaps more than any other job market, freelancers rely heavily on their online image- an aggregate of their resume, portfolio and personality to set themselves apart and attract new clients who may very well be located on the other side of the world.

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5 Pinterest Image Styles That People Love to Share

5 Pinterest Image Styles That People Love to Share | Social Media Useful Info | Scoop.it
Are you looking to improve your Pinterest engagement? This article shares the Pinterest images people love to share and why they are so popular.
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A New Generation of Marketers Who Don't Trust Marketing

A New Generation of Marketers Who Don't Trust Marketing | Social Media Useful Info | Scoop.it
The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences.


From the outside, this generation is driving marketing’s move beyond marketing, and the seamless, physical-meets-digital experience coming to mobile devices.


From the inside, these new leaders are the catalysts to breaking down silos, and can help you focus more on what you should do, and less on what you should say.

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12 Steps To Master Your Company's LinkedIn Page

12 Steps To Master Your Company's LinkedIn Page | Social Media Useful Info | Scoop.it
12 easy steps to maximise your LinkedIn Company page engagement and following

Via Kamal Bennani, Stan Smith
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Disera Doss's curator insight, March 3, 2015 9:45 AM

Great information! LinkedIn has so many uses.

Cindy Navarro's curator insight, March 3, 2015 11:28 AM

Learn to maximize your LinkedIn Business page.

JP 's curator insight, April 9, 2015 5:40 PM

Company Pages in Linkedin can be as important as your website in generating leads. Implementing these tips can be very valuable to to grow your list of CRM pipeline prospects for your small business. 

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How to Brand Yourself (Even if You Don’t Have a Million Bucks) - Edmund Lee

How to Brand Yourself (Even if You Don’t Have a Million Bucks) - Edmund Lee | Social Media Useful Info | Scoop.it

Are you avoiding branding yourself because you think it’s just for the big businesses?  Think again – with some simple tips, you can harness the power of visual branding for less than you might think.  Here’s how.

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10 Reasons Why You Should Spend $10 Per Week On Facebook Advertising

10 Reasons Why You Should Spend $10 Per Week On Facebook Advertising | Social Media Useful Info | Scoop.it
Imagine spending months writing a novel and having an esteemed journalist for the New York Times review your book. You are a nervous wreck waiting for the criticism or praise. After several weeks, you finally get a hand written letter from the writer stating that it is a masterpiece and one of the greatest books he has reviewed.

There is one problem though. The New York Times writer will not go public with the review since he is retiring in two weeks. You know you have a masterpiece since this journalist is one of the harshest critics, but how are you going to promote it now?

Would you be upset if you wrote one of the greatest novels of all time but couldn’t get anybody to read it? You better believe it!

This is an issue that exists with social media marketers in 2015. Users are creating great content but nobody is seeing it unless a solid strategy is in place to promote it.
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The Line Between Media and Brands Is Blurring Fast

The Line Between Media and Brands Is Blurring Fast | Social Media Useful Info | Scoop.it

Brands and agencies are acting like publishers and publishers are acting like agencies and brands.

It leades to undeniable trends that point to a future full of even more content marketing.

It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. Journalists in traditional roles are losing their jobs in droves.


LinkedIn opened up its long-form content hub to members. Today, its online publication rivals most media outlets covering business niches.


Tumblr just announced its own marketing agency called Creatrs Network. Its purpose is to connect brands with popular bloggers for sponsored content opportunities.


Other social networks like Facebook and Twitter are doubling down on their role as strictly content curators and distributors by pushing brands towards their advertising products.


More and more content will be needed to feed the beast. Brands that wish to compete will be forced to rethink their current budget allocations and spend even more on content research, strategy and promotion.

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Marco Favero's curator insight, March 14, 2015 4:35 AM

aggiungi la tua intuizione ...

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Twitter Asks Power Users to Stop Sharing Instagram Links

Twitter Asks Power Users to Stop Sharing Instagram Links | Social Media Useful Info | Scoop.it
Twitter has started sending visual prompts to top users on the social platform to encourage them stop using Instagram to share links to images, and use Twitter’s internal imager sharer instead.

First spotted by Mashable, the pop-ups show how links to Instagram don’t show the image on Twitter, whereas photos shared on Twitter display automatically within user timelines.
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Visitors are the Future of Twitter’s Growth

Visitors are the Future of Twitter’s Growth | Social Media Useful Info | Scoop.it
A few weeks ago, Twitter started testing two new features that it hopes will help secure its future growth – an ‘Instant Timeline’ aimed at active users and a new content-rich homepage to entice visitors.
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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Social Media Useful Info | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


  • 63% of social media is made up of images according to Citrix.
  • Photos account for 93% of the most engaging posts on Facebook according to Socialbakers.
  • Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebookaccording to KissMetrics.
  • On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog.
  • Instagram currently has 300 million monthly active users and 70 million new photos are shared each day.

Via Jeff Domansky, Gust MEES, THE *OFFICIAL ANDREASCY*
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ffeog's curator insight, March 13, 2015 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 2015 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 2015 3:14 PM
Good article to help anyone wanting to create better content.
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Social Media 101: How to Create Engaging Content

Social Media 101: How to Create Engaging Content | Social Media Useful Info | Scoop.it
Do you often find yourself wondering about how to vamp up your social media presence?

Via The Fish Firm
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Social Media Marketing With Hashtags

Social Media Marketing With Hashtags | Social Media Useful Info | Scoop.it

If you are somewhat new to the overwhelming world of social media marketing, or are simply trying to find answers about a little something called the hashtag, look no further.

This post will help you understand social media marketing with hashtags by going over:

The history of the hashtag
The online communication power they hold
Different ways to use hashtags to increase your social media engagement
Tools you can use to help leverage the power of hashtags

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12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver

12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver | Social Media Useful Info | Scoop.it

Twitter and Facebook are arguably the largest two social networks on the planet. But which one is better? Twitter or Facebook? Read on and find out.

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Marco Favero's curator insight, March 10, 2015 5:44 PM

aggiungi la tua intuizione ...

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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

Goodbye, Google+: Social Network Broken Into Streams and Photos Products | Social Media Useful Info | Scoop.it

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.

Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of Google's foray into social.

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How to Avoid Social Media Burnout

How to Avoid Social Media Burnout | Social Media Useful Info | Scoop.it

If you think teenagers spend a lot of time each week on social media, that’s nothing compared to how much time business owners devote to grooming and maintaining their social presence. Depending on who you talk to, companies spend an average of ten to twenty hours a week on marketing across social media channels.

So, how do you stay on top of your social accounts without risking burn out? Read on to find out.

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