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What does a Digital Marketer Do? | Marketing Technology

What does a Digital Marketer Do? | Marketing Technology | Social Media Useful Info | Scoop.it
What does a Digital Marketer Do? by Douglas Karr on Marketing Technology


Pantelis Chiotellis's insight:

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 


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Pantelis Chiotellis's curator insight, March 20, 11:04 AM

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 

Lori Wilk's curator insight, March 20, 2:16 PM

This article takes a look at the job of a #DigitalMarketer and goes beyond what you'd imagine at the surface. It takes time and tools to effectively monitor , analyze, and guide brands about how to create the #brand awareness necessary to drive sales. 

Online Marketing Man's curator insight, March 21, 2:53 PM

One aspect missing is discussing with one's partner that 'online marketing' is not a scam.

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5 Ways to Generate More Ecommerce Sales with Facebook Ads

5 Ways to Generate More Ecommerce Sales with Facebook Ads | Social Media Useful Info | Scoop.it

Yes, Facebook ads work.


And there is plenty of data to prove it.


According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source).


Via Brian Yanish - MarketingHits.com, SageRave of Get Custom Content
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SageRave of Get Custom Content's curator insight, March 20, 10:37 AM

I'm reading this before I set an advertising plan. Check it out!

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Sales, Marketing and Automation: Promises Versus Expectations

Sales, Marketing and Automation: Promises Versus Expectations | Social Media Useful Info | Scoop.it
Technology isn’t the answer, it’s just an amazing enabler.

The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed.
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Twitter is testing big new app install advertisements in the timeline

Twitter is testing big new app install advertisements in the timeline | Social Media Useful Info | Scoop.it
Twitter’s suggested apps ads have been around for a while, but traditionally they’ve been smaller tweets that blend in with the rest of the timeline featuring an extra call to action button.

Mentions of the new ad type have been popping up over the last 24 hours, so it appears the company is testing it on a small group of users right now.
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How to Learn Social Media Marketing: 15 Blogs for Beginners

How to Learn Social Media Marketing: 15 Blogs for Beginners | Social Media Useful Info | Scoop.it
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
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donhornsby's curator insight, March 18, 9:12 AM

A fine, if not basic, list of blogs and resources to receive information on social media marketing - and more...

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Tip: You are not tweeting enough

Tip: You are not tweeting enough | Social Media Useful Info | Scoop.it
How often should you be posting to Twitter as a business?

There is no exact prescription for this question, but let’s try to lay some ground rules.

First, tweet more than once a day. At a minimum, 5 times a day, distributed to the morning, afternoon, and night. Many businesses forget to Tweet in the evening around 7pm-11pm when many Twitter users are still very active.
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How to Stand Out on LinkedIn

How to Stand Out on LinkedIn | Social Media Useful Info | Scoop.it
Rather than just keep my LinkedIn strategies to myself, I figure the more folks that know my tips will help provide more success and results for everyone using LinkedIn to network. There is one tip that I use to be different with my content & community on LinkedIn… SHARE!
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3 Tools That Will Show You What’s Trending on Twitter in Your Industry

3 Tools That Will Show You What’s Trending on Twitter in Your Industry | Social Media Useful Info | Scoop.it
Discovering what’s trending on Twitter can be a challenge. Do you check in on a list of thought leaders every morning? Search for keywords using Twitter’s advanced search? Tune into your timeline?

There are tools out there that can make it easier for you to discover what’s popular right now in your niche or industry.
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10 Essential Rules For Effective Facebook Marketing In 2015

10 Essential Rules For Effective Facebook Marketing In 2015 | Social Media Useful Info | Scoop.it
Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’.

No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market share according to StatCounter, and it can generate traffic in the thousands for website owners who organically develop a loyal following.
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Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation | Social Media Useful Info | Scoop.it
Intelligent content is the approach of thinking through the way we structure (organize) and manage content – so that it can be managed as a strategic asset.
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‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook

‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook | Social Media Useful Info | Scoop.it
Twitter made its debut on the 18th annual list of the 100 Best Companies to Work for from Fortune, but Facebook was nowhere to be found.
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How to Get Inbound Marketing & SEO to Play Nicely Together

How to Get Inbound Marketing & SEO to Play Nicely Together | Social Media Useful Info | Scoop.it
Several years ago meta keywords were king and it was almost all about how many keywords and links you had peppered throughout your content.
These two elements of SEO were thought to be essential to search engine rankings and driving traffic to websites.
And this method worked at one point, but not so much anymore. In this article, I’ll explore the relationship between Inbound Marketing and SEO and how that has evolved over the years to mean more than how keywords and links are used.
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7 Secrets of YouTube Marketing

7 Secrets of YouTube Marketing | Social Media Useful Info | Scoop.it
Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video campaign on YouTube can also yield nothing but the sound of crickets.

What's the secret? SumAll has used detailed data from 30,000 businesses to analyze what does and does not work on YouTube and other social media, according to CEO Dane Atkinson. And he's happy to share that information so you can learn from others' mistakes. Here are his seven tips for getting a payback from YouTube
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5 Reasons Why You’re Not Making It Big on Facebook

5 Reasons Why You’re Not Making It Big on Facebook | Social Media Useful Info | Scoop.it
Sometimes sharing Facebook updates for your blog or company page can be a big disappointment.


You are spending all this time writing and creating content, you even boost your posts with Facebook ads but your engagement numbers remain very low.


Most marketers tend to give up after trying a few times, blaming the algorithm, the community they have…


Via John van den Brink
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5 Hacks to Write The Headlines Your Readers Want

5 Hacks to Write The Headlines Your Readers Want | Social Media Useful Info | Scoop.it

Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want.


Via Kamal Bennani, Marco Favero
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Graham Drage's curator insight, March 23, 4:39 AM

You have got to grab your reader early, so a good headline is worth spending some time on.

I would add one other; Questions. Think of the questions that a potential customer should ask about your business and then write the question as your headline and of course your answer as the body copy.

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Will These Metrics Become the New Standard for Measuring ROI?

Will These Metrics Become the New Standard for Measuring ROI? | Social Media Useful Info | Scoop.it

Marketers face evolving challenges when it comes to measuring ROI. While most recognize the value of active exposure time—how long users are engaging with a campaign—they have yet to truly put it to work in a meaningful, consistent way.

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How can social media help me with content promotion

How can social media help me with content promotion | Social Media Useful Info | Scoop.it
Find out how to maximise the impact of your content promotion using the different social media platforms - from Facebook to Reddit and more.
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6 Ideas For Effective Content Promotion Strategy

6 Ideas For Effective Content Promotion Strategy | Social Media Useful Info | Scoop.it

Your content alone can’t work well if you don’t do strategic content promotion. Remember: A content that is not found, is a content wasted.


Via Kamal Bennani, Ivo Nový
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12 Steps To Master Your Company's LinkedIn Page

12 Steps To Master Your Company's LinkedIn Page | Social Media Useful Info | Scoop.it
12 easy steps to maximise your LinkedIn Company page engagement and following

Via Kamal Bennani, Stan Smith
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Disera Doss's curator insight, March 3, 9:45 AM

Great information! LinkedIn has so many uses.

Cindy Navarro's curator insight, March 3, 11:28 AM

Learn to maximize your LinkedIn Business page.

JP 's curator insight, April 9, 5:40 PM

Company Pages in Linkedin can be as important as your website in generating leads. Implementing these tips can be very valuable to to grow your list of CRM pipeline prospects for your small business. 

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How to Brand Yourself (Even if You Don’t Have a Million Bucks) - Edmund Lee

How to Brand Yourself (Even if You Don’t Have a Million Bucks) - Edmund Lee | Social Media Useful Info | Scoop.it

Are you avoiding branding yourself because you think it’s just for the big businesses?  Think again – with some simple tips, you can harness the power of visual branding for less than you might think.  Here’s how.

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10 Reasons Why You Should Spend $10 Per Week On Facebook Advertising

10 Reasons Why You Should Spend $10 Per Week On Facebook Advertising | Social Media Useful Info | Scoop.it
Imagine spending months writing a novel and having an esteemed journalist for the New York Times review your book. You are a nervous wreck waiting for the criticism or praise. After several weeks, you finally get a hand written letter from the writer stating that it is a masterpiece and one of the greatest books he has reviewed.

There is one problem though. The New York Times writer will not go public with the review since he is retiring in two weeks. You know you have a masterpiece since this journalist is one of the harshest critics, but how are you going to promote it now?

Would you be upset if you wrote one of the greatest novels of all time but couldn’t get anybody to read it? You better believe it!

This is an issue that exists with social media marketers in 2015. Users are creating great content but nobody is seeing it unless a solid strategy is in place to promote it.
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The Line Between Media and Brands Is Blurring Fast

The Line Between Media and Brands Is Blurring Fast | Social Media Useful Info | Scoop.it

Brands and agencies are acting like publishers and publishers are acting like agencies and brands.

It leades to undeniable trends that point to a future full of even more content marketing.

It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. Journalists in traditional roles are losing their jobs in droves.


LinkedIn opened up its long-form content hub to members. Today, its online publication rivals most media outlets covering business niches.


Tumblr just announced its own marketing agency called Creatrs Network. Its purpose is to connect brands with popular bloggers for sponsored content opportunities.


Other social networks like Facebook and Twitter are doubling down on their role as strictly content curators and distributors by pushing brands towards their advertising products.


More and more content will be needed to feed the beast. Brands that wish to compete will be forced to rethink their current budget allocations and spend even more on content research, strategy and promotion.

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Marco Favero's curator insight, March 14, 4:35 AM

aggiungi la tua intuizione ...

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Twitter Asks Power Users to Stop Sharing Instagram Links

Twitter Asks Power Users to Stop Sharing Instagram Links | Social Media Useful Info | Scoop.it
Twitter has started sending visual prompts to top users on the social platform to encourage them stop using Instagram to share links to images, and use Twitter’s internal imager sharer instead.

First spotted by Mashable, the pop-ups show how links to Instagram don’t show the image on Twitter, whereas photos shared on Twitter display automatically within user timelines.
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Visitors are the Future of Twitter’s Growth

Visitors are the Future of Twitter’s Growth | Social Media Useful Info | Scoop.it
A few weeks ago, Twitter started testing two new features that it hopes will help secure its future growth – an ‘Instant Timeline’ aimed at active users and a new content-rich homepage to entice visitors.
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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Social Media Useful Info | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


  • 63% of social media is made up of images according to Citrix.
  • Photos account for 93% of the most engaging posts on Facebook according to Socialbakers.
  • Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebookaccording to KissMetrics.
  • On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog.
  • Instagram currently has 300 million monthly active users and 70 million new photos are shared each day.

Via Jeff Domansky, Gust MEES, OFFICIAL ANDREASCY
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.