75% of marketers don’t have time to create custom content, according to Curata. Even if they do, time and resource constraints can limit velocity, quality, or marketers’ ability to effectively promote their branded assets.
Content Curation is the Cure
Today’s super-sharp marketers are investing heavily in content curation. By republishing and recasting existing content with full credit to the original source, you’re able to save time and resources while still providing extraordinary value to your audience.