As most marketers know, 90% of consumers say they want more content from brands. This fact, backed up by a recent study by Edelman, has created both concern and a challenge for today’s marketers.
The fact that marketers are concerned with content marketing challenges is an important fact in itself. After all, professional concerns are often born from the recognition that you’re not doing something you should be doing, or you’re not as good at something as you should be.
As consumers are demanding more and more content, marketers are coming to terms with the fact that they should be focusing on content marketing.