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5 Browser Extensions to Improve Your Social Media Marketing

5 Browser Extensions to Improve Your Social Media Marketing | Social Media Useful Info | Scoop.it
Find out how installing browser extensions for Instagram, Giphy, Bitly, Buffer and Riffle can help you manage your social media more efficiently.

Via Zbynek Kysela ✔
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Social Media Useful Info
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Storytelling with Data Visualization

Storytelling with Data Visualization | Social Media Useful Info | Scoop.it
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

Via José Carlos, massimo facchinetti
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Kim Zinke (aka Gimli Goose)'s curator insight, April 20, 5:39 PM

So it turns out infographics really aren't a that new, especially to the world of storytelling.  Some wonderful examples of historical and new uses.


The categorization and examples of infographics into these 5 areas was very helpful:

  1. illustrative
  2. proportional
  3. timeline
  4. map
  5. list
Fausto Cantu's curator insight, April 20, 6:22 PM

Narrativa y Visualización de Datos

Haris Maqbool's curator insight, Today, 1:16 AM

Interesting article on data viz..

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Five Things Digital Marketers Can Learn From Software Developers

Five Things Digital Marketers Can Learn From Software Developers | Social Media Useful Info | Scoop.it
Interaction between software developers and digital marketers may be limited, but spending time learning about how software developers spend their days can offer digital marketers some useful insights into how to better structure their own work.
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Should Marketers Care About Social Media Fan Counts?

Should Marketers Care About Social Media Fan Counts? | Social Media Useful Info | Scoop.it
Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit

Via David Blundell
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David Blundell's curator insight, April 10, 11:37 AM

At last a common-sense post about Facebook fan counts . . . 

Patrick Findlay's curator insight, April 11, 9:46 AM

Interesting PoV about Social Media interactions altogether.

 

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Building Parternships: How To Use Social Media To Connect With Professionals

Building Parternships: How To Use Social Media To Connect With Professionals | Social Media Useful Info | Scoop.it
For the small or medium-sized business, it makes sense to use different social networks to find potential employees, business partners, suppliers and sales prospects.

Via massimo facchinetti
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7 Essential Tools for Online Advertisers

7 Essential Tools for Online Advertisers | Social Media Useful Info | Scoop.it
With so many advertising management apps available, it can be difficult to know where to invest time and energy. Check out some of the best tools for ad creation and collaboration.

Via TechinBiz, Official AndreasCY
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SageRave's curator insight, April 17, 11:32 AM

Just double checking my own list of handy tools.

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Do Social Media and SEO Impact Google Rankings?

Do Social Media and SEO Impact Google Rankings? | Social Media Useful Info | Scoop.it
You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to your overall SEO strategy.


With that being said, knowing your current SEO ranking and score is extremely important before even thinking about making any changes.


There are important reasons why you should incorporate social media in your SEO campaigns, but here are 3 super important things to think about in regards to socials impact.
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Social Media Useful Info | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.


However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”



Via Jeff Domansky, Marco Favero
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute

Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute | Social Media Useful Info | Scoop.it
Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience.


Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience.


Via Danielle M. Villegas, DKW Online
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Danielle M. Villegas's curator insight, April 13, 7:26 PM

I am always an advocate for a good technical communications analogy, especially when it concerns content, and Rahel Bailie has "hit it out of the park" (to use the baseball expression) with this article. Rahel knows her audience very well in two respects--she knows how to write about intelligent content well, and she also knows how many technical communicators are "foodies"! 

 

Well done, Rahel. This is a fantastic article, and all content strategists should read this. 

--techcommgeekmom

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Pinterest Makes Pinning Faster And Easier

Pinterest Makes Pinning Faster And Easier | Social Media Useful Info | Scoop.it
Pinterest announced the launch of a new “Pin It” flow to make saving things faster and easier.

Via John van den Brink
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5 Ways To Integrate Social Media On Your Website

5 Ways To Integrate Social Media On Your Website | Social Media Useful Info | Scoop.it

For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. 


But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business’s social savvy—the website.


Social media integration on your website is the key to your online presence success. Learn more in this post.

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5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App

5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App | Social Media Useful Info | Scoop.it

Learn how to use Periscope, Twitter's new live video broadcasting app, to engage your audience.


Via Kamal Bennani
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Gordon280's curator insight, April 13, 7:05 AM

In the last month or so, there's been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

I hope these observations give you the desire and the confidence to experiment with live streaming yourself.

 

5 Tips for Using Periscope1) Consider timing.2) Spend time coming up with a compelling title.3) Make your broadcast easy to find.4) Respond to comments live.5) Experiment with use cases.
carbguif's curator insight, April 19, 10:00 AM

#CONGRESOCIAL15 el evento del año

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2015 Video Trends You Need To Take Advantage Of

2015 Video Trends You Need To Take Advantage Of | Social Media Useful Info | Scoop.it
Video marketing is bigger than ever in 2015. If you’re not employing video content to the benefit of your business, you need to seriously consider doing it.

Video content has a proven reputation of a great attention keeper and engagement booster. Through increased levels of engagement, video keeps people on the website and social media pages longer. It also presents information in a visual way, aiding in information retention and brand interest.

The modern world moves at increased speeds and is shaped by the most media-saturated environment in human kind history having a negative effect on our shortening attention span.
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Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers | Social Media Useful Info | Scoop.it

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26.


However, what about a brand's video stream getting mucked up by sexual or offensive comments from random users? Cosmopolitan.com sex editor Emma Barker reported that the app quickly became filled with men taking advantage of anonymity to sexually harass women.

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4 Do's and 4 Don'ts for Businesses Using Social Media

4 Do's and 4 Don'ts for Businesses Using Social Media | Social Media Useful Info | Scoop.it
As a business owner, you know the importance of social media as a way to make a connection between your business and customers.


Whenever potential clients are looking for a new product or service, they generally start their search on social media, not only to learn more about your brand, but also to see what others are saying about a brand or business.

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Social Media Simplified: 8 Types and How Each Can Benefit Your Business

Social Media Simplified: 8 Types and How Each Can Benefit Your Business | Social Media Useful Info | Scoop.it

If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite.

The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says ...


Via Pantelis Chiotellis
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Tools for Downloading and Analyzing Twitter Data

Tools for Downloading and Analyzing Twitter Data | Social Media Useful Info | Scoop.it
If you are running a social campaign, you have to be analyzing your account’s data. To do that, you have to do some data mining. Unfortunately, it is a time consuming process that brands often hire whole teams to manage, rather than entrusting it to a single person.

The good news is that there are tools that make it infinitely easier, and that you can take advantage of to archive your own Twitter data.
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How To Network Like You Actually Know What You're Doing

How To Network Like You Actually Know What You're Doing | Social Media Useful Info | Scoop.it

Whether you’re an entrepreneur, captain of industry, or recent college graduate, each day is an opportunity to grow and build your personal brand through networking.

Do it well and with these five tips.


Via Bobby Dillard, Carolyn Williams
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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three? | Social Media Useful Info | Scoop.it
Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case.


Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another.


However, I believe that it is important to optimize for all three -- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

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How to Offer Great Customer Service With Social Media

How to Offer Great Customer Service With Social Media | Social Media Useful Info | Scoop.it
Are your customers on social media? This article shows how to provide great customer service with social media.

Via David Blundell
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David Blundell's curator insight, April 17, 3:08 AM

Some really good ideas that you should think about. Love the last point about using customer feedback to improve product development . . .

Gillian Haley's curator insight, April 17, 12:34 PM

.... in customer experience

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Native Facebook Videos Get More Reach Than Any Other Type of Post

Native Facebook Videos Get More Reach Than Any Other Type of Post | Social Media Useful Info | Scoop.it
By the end of 2014, posts were being promoted more than twice as often as they were at the start of the year. And while photos were the most-often promoted posts, they were far from the most effective.

Via GrupoNeo
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GrupoNeo's curator insight, April 16, 1:03 PM

Video is the next best thing

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6 Reasons Why Images Increase Your Social Media Reach

6 Reasons Why Images Increase Your Social Media Reach | Social Media Useful Info | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk
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The Rise Of Community Lead Media - And Demise Of Social Networks

The Rise Of Community Lead Media - And Demise Of Social Networks | Social Media Useful Info | Scoop.it
Social media is broken for most of us. The myth of it being a democratic or meritocratic system isn’t holding up to scrutiny. We’re learning that it’s not the place to start thoughtful discussions, vet new ideas, or find complex solutions to niche problems. Don’t get me wrong, it’s a wondrous place for serendipitous snark between celebrities, world leaders, and the public, but the majority of us are spectators.

Based on randomly sampling data from Twitter in 2013, if you had 1K followers you were in the top 4 percent of active users. With 25K, you were in the top tenth of a percent. On top of that, a recent study by Network Insights concluded that nearly 10 percent of Twitter activity is spam.
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The World's 21 Most Important Social Media Sites and Apps in 2015

The World's 21 Most Important Social Media Sites and Apps in 2015 | Social Media Useful Info | Scoop.it

The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age.


Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.


Via Brian Yanish - MarketingHits.com, Christina Guenther
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Pol Vilà's curator insight, April 14, 9:40 AM

The World's 21 Most Important Social Media Sites and Apps in 2015

Marcus Ja'mol Norman's curator insight, April 14, 6:02 PM

Ive never heard of a couple of these apps but the ones I use constantly  are on there. Interesting to see what else is out there regarding social media

Linda Greenleaf's curator insight, April 15, 6:39 PM

A useful reference

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20 Ways to Write a Call to Action | Search Engine Journal

20 Ways to Write a Call to Action | Search Engine Journal | Social Media Useful Info | Scoop.it
Creating a good call to action takes time and creativity. Imagine being able to come up with an amazing call to action within mere seconds – here’s how!
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Five Super Non-Technical Ways To Boost Your SEO

Five Super Non-Technical Ways To Boost Your SEO | Social Media Useful Info | Scoop.it
As a business, you’ll definitely want to be number one on Google’s search engine, but it isn’t always clear how to get there.


Google’s animal-themed updates (like Penguin, Panda, and Pigeon) constantly change the rules. In fact, the latest Google Update in April is set to penalize sites that don’t have a mobile optimized website, but that’s a whole different story.

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