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Is Hybrid Content Marketing the Latest Trend?

Is Hybrid Content Marketing the Latest Trend? | Social Media Useful Info | Scoop.it
Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy.
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18 Effective Social-Media Tools That Will Save Your Time

18 Effective Social-Media Tools That Will Save Your Time | Social Media Useful Info | Scoop.it

Most small businesses juggle several social media accounts at once, and with great difficulty.


Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms.


Here are 18 of the most effective and time-saving applications currently on the market across the five most popular social media sites for business.

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5 Steps to Become a Google+ All-Star

5 Steps to Become a Google+ All-Star | Social Media Useful Info | Scoop.it
It is hard to believe that there are now over 1 billion users with Google+ enabled accounts that reach 359 million monthly active users. Google+ has all of the benefits of a social media network but can also make a giant impact on search engine queries on Google.
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5 Key Questions to Ask Before Starting on Social Media | Reload Digital

5 Key Questions to Ask Before Starting on Social Media | Reload Digital | Social Media Useful Info | Scoop.it

Over recent years, social media has developed into a core marketing activity for businesses and organisations of all sizes in a diverse range of industries.


As social media is highly accessible and has no sign-up costs, many businesses are dipping their toe in the water or fully diving in to social media without taking into account some of the key considerations.

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YouTube Has More Monthly Visitors Than Facebook, Twitter

YouTube Has More Monthly Visitors Than Facebook, Twitter | Social Media Useful Info | Scoop.it
YouTube Has More Monthly Visitors Than Facebook, Twitter
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Why Your Business Can't Thrive Without Social Media

Why Your Business Can't Thrive Without Social Media | Social Media Useful Info | Scoop.it
Many people ask the question, “Is social media necessary to get good search engine rankings?”

In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.)

The real question is, “Can SEO thrive without social media?”

To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society.
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Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea | Social Media Useful Info | Scoop.it

Let’s be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea.


Organic reach, as it is now called, has always been a waste of time. It hasn’t been Facebook and its actions over time which has made it so.

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Maybe Digital Marketing Isn't For You?

Maybe Digital Marketing Isn't For You? | Social Media Useful Info | Scoop.it

When it comes to digital marketing, overnight success is a myth that many businesses get entrapped into believing.


And the problem is that most companies want it overnight and they aren’t prepared to spend the time, money or resources it takes to do it right.


The fact is, however, that looking for slingshot success through digital marketing is like looking for a pizzeria in the Stone Age!


Here’s why well summarized by  Daniel Newman


  • There’s a lot of behind-the-scenes hard work
  • There’s no magic button to push
  • Learning never stops
  • Only consistency pays off
  • Building an image takes a helluva lot of time
Ivo Nový's insight:

Daniel Newman is the author of The Millennial CEO and most recently The New Rules of Customer Engagement. Follow him on Twitter @Danielnewmanuv 

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Social Media Marketing: Build Your Business on Google+

Social Media Marketing: Build Your Business on Google+ | Social Media Useful Info | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?
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The Fall of Facebook

The Fall of Facebook | Social Media Useful Info | Scoop.it

Facebook has won this round of the Internet.


Steadily, grindingly, it continues to take an ever greater share of our time and attention online. More than 800 million people use the site on an average day. Individuals are dependent on it to keep up not just with their friends but with their families.


When a research company looked at how people use their phones, it found that they spend more time on Facebook than they do browsing the entire rest of the Web.


And yet, significantly, people haven’t let go of their unease about Facebook’s core idea. “In three years of research and talking to hundreds of people and everyday users, I  don’t think I heard anyone say once, ‘I love Facebook,’ ” says Clive Thompson, the author of Smarter Than You Think: How Technology Is Changing Our Minds for the Better.

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This is How Much Time we Spend on Social Networks Every Day

This is How Much Time we Spend on Social Networks Every Day | Social Media Useful Info | Scoop.it

A Cowen and Company poll of U.S. adults found that users across all age groups spend an average of 42.1 minutes per day on Facebook, with 18-29 year-olds dedicating 51 minutes of their time to Mark Zuckerberg’s platform.


Tumblr finished second overall in the survey, with 34.2 minutes, ahead of Instagram (21.2 minutes) and Pinterest (20.8 minutes).

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7 Reasons Why Your Blog Must Have Visuals to Increase Engagement

7 Reasons Why Your Blog Must Have Visuals to Increase Engagement | Social Media Useful Info | Scoop.it

The visual internet is exploding and other social networks are doing everything they can to maximize their use of images to increase engagement.


Sadly many of the bloggers have not caught on yet…


5 million articles are being pinned on Pinterest daily. If you want to grab your readers attention and share your content, visuals are no longer an option, they are mandatory.


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Telling fact from fiction in social media - Future Visions

Telling fact from fiction in social media - Future Visions | Social Media Useful Info | Scoop.it
Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true.


And when we share inaccurate stories, we further obfuscate the truth. Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between.

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Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom

Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom | Social Media Useful Info | Scoop.it

Crystal Paine is the founder of the amazingly successful MoneySavingMom.com, which sees 1.5 million visitors each month, and employs 13 full time staff.


Born of a blog series that turned into an ebook, which then evolved into an e-course.

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Twitter’s Latest Experiment: Analytics Within Tweets

Twitter’s Latest Experiment: Analytics Within Tweets | Social Media Useful Info | Scoop.it

Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.


One of the latest experiments spotted in the wild is inbuilt analytics within tweets, which tells you exactly how well (or poorly) your tweet is doing.


Twitter opened its analytics.twitter.com platform to all users back in August, and it’s great way to track the performance of your tweets day-to-day.

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LinkedIn Tips: 5 New Things To Know - InformationWeek

LinkedIn Tips: 5 New Things To Know - InformationWeek | Social Media Useful Info | Scoop.it
LinkedIn's latest updates include blogging and mobile app redesigns, adding certifications to your profile, a custom infographic tool, and WeChat integration.

Via Venkatesh Iyer (venkyiyer.com)
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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 26, 12:25 AM

Enjoyed learning about and acting on the tip about Slideshare's Professional Journey

Venkatesh Iyer (venkyiyer.com)'s comment, Today, 1:47 AM
Thank you, Ivo Novy
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Social Media exploded with calls for justice.. #FergusonDecision

Social Media exploded with calls for justice.. #FergusonDecision | Social Media Useful Info | Scoop.it

The #FergusonDecision was announced last night and social media exploded with calls for justice, peace and images of protests across the country.


On August 9, 18-year-old Michael Brown was killed by a police officer in Ferguson, Mo. Like many modern movements, social media became the engine for getting news about what was happening in the town.


The country waited with bated breath for the grand jury decision regarding whether or not to indict the police officer.


Last night, the prosecuting attorney announced the grand jury decision not to charge officer Darren Wilson with murder. During his announcement, the prosecutor accused the media of muddying the facts, which social media called him out for.


by Kimberlee Morrison

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5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | Social Media Useful Info | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing.


Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.

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More Than A Buzzword: Why Personal Branding Is So Important

More Than A Buzzword: Why Personal Branding Is So Important | Social Media Useful Info | Scoop.it
Wikipedia defines personal branding as the, “practice of people marketing themselves and their careers as brands.”


This branding includes social media profiles, websites and any other digital entity. What you post, who or what you engage with and how frequently you share creates your brand for colleagues, bosses and future connections to see.

Ivo Nový's insight:

Your personal brand is probably more visible than you know – in part due to less-than-obvious privacy controls and the encouragement to connect with as many people as possible.

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Twitter: What to expect in 2015

Twitter: What to expect in 2015 | Social Media Useful Info | Scoop.it
Expect big product changes, some notable acquisitions and perhaps more executive changes in the year to come.
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Marco Favero's curator insight, November 23, 7:19 AM

aggiungi la tua intuizione ...

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16 Tools Every Social Media Manager Should Be Using Right Now

16 Tools Every Social Media Manager Should Be Using Right Now | Social Media Useful Info | Scoop.it
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

Via Günter Schumacher
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12 Big Changes In Social Media This November

12 Big Changes In Social Media This November | Social Media Useful Info | Scoop.it
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.
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Just 15% of Marketers Think Social Media Software is Useful

Just 15% of Marketers Think Social Media Software is Useful | Social Media Useful Info | Scoop.it

If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward.


But which digital tools actually convert these metrics into actual return on investment (ROI)?

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Social Media Useful Info | Scoop.it
Would you like to improve your social media marketing?


Are you up to date with the best social media tips and tools?


We asked 20 social media experts to share how they're getting results with social media marketing today.


Here's what they had to say.

Ivo Nový's insight:

Great tips and social media tactics collected by Cindy King

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Pinterest, Instagram Growing Faster Than Twitter, Facebook

Pinterest, Instagram Growing Faster Than Twitter, Facebook | Social Media Useful Info | Scoop.it

Tumblr, Pinterest and Instagram are growing faster than any other social platform in the past six months, reveals new data from GlobalWebIndex.


Tumblr’s 120 percent growth in active users narrowly beat out Pinterest’s 111 percent gain in the same category between Q1 and Q3 2014.


Instagram finished third, added 64 percent more active users in the same period, ahead of LinkedIn (54 percent) and Twitter (26 percent).


Facebook added just 2 percent more active users to its already huge audience over the timeframe analysed.

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Snapchat Now Lets You Send Money To Friends Through Snapcash

Snapchat Now Lets You Send Money To Friends Through Snapcash | Social Media Useful Info | Scoop.it

While Venmo, Google Wallet, and more try to take a business approach to peer-to-peer payments, Snapchat today swooped in from the consumer side.  It just added a “Snapcash”  payments option to its app through a deal with Square Cash.

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