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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Social Media Useful Info | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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16 Tools Every Social Media Manager Should Be Using Right Now

16 Tools Every Social Media Manager Should Be Using Right Now | Social Media Useful Info | Scoop.it
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

Via Günter Schumacher
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12 Big Changes In Social Media This November

12 Big Changes In Social Media This November | Social Media Useful Info | Scoop.it
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.
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Just 15% of Marketers Think Social Media Software is Useful

Just 15% of Marketers Think Social Media Software is Useful | Social Media Useful Info | Scoop.it

If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward.


But which digital tools actually convert these metrics into actual return on investment (ROI)?

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Social Media Useful Info | Scoop.it
Would you like to improve your social media marketing?


Are you up to date with the best social media tips and tools?


We asked 20 social media experts to share how they're getting results with social media marketing today.


Here's what they had to say.

Ivo Nový's insight:

Great tips and social media tactics collected by Cindy King

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Pinterest, Instagram Growing Faster Than Twitter, Facebook

Pinterest, Instagram Growing Faster Than Twitter, Facebook | Social Media Useful Info | Scoop.it

Tumblr, Pinterest and Instagram are growing faster than any other social platform in the past six months, reveals new data from GlobalWebIndex.


Tumblr’s 120 percent growth in active users narrowly beat out Pinterest’s 111 percent gain in the same category between Q1 and Q3 2014.


Instagram finished third, added 64 percent more active users in the same period, ahead of LinkedIn (54 percent) and Twitter (26 percent).


Facebook added just 2 percent more active users to its already huge audience over the timeframe analysed.

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Snapchat Now Lets You Send Money To Friends Through Snapcash

Snapchat Now Lets You Send Money To Friends Through Snapcash | Social Media Useful Info | Scoop.it

While Venmo, Google Wallet, and more try to take a business approach to peer-to-peer payments, Snapchat today swooped in from the consumer side.  It just added a “Snapcash”  payments option to its app through a deal with Square Cash.

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5 Things To Do Before You Start a Blog

5 Things To Do Before You Start a Blog | Social Media Useful Info | Scoop.it
If you want to be successful in running a blog, what you do before is just as important as what you do after. Here's 5 things to do before you start a blog.
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Best Kept Secrets to Social Media Marketing

Best Kept Secrets to Social Media Marketing | Social Media Useful Info | Scoop.it
In today’s world, in order to grow as a business, including a digital marketing strategy in your marketing plan is vital in order to create brand recognition and visibility, new client connections and ultimately grow your business to the next level.
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10 #Twitter Facts (That You Probably Don’t Know)

10 #Twitter Facts (That You Probably Don’t Know) | Social Media Useful Info | Scoop.it

Did you know that the very first tweet was sent on Twitter on March 21st, 2006, but that the platform didn’t fully open its doors to the public until almost four months later, on July 15th?


What if I told you that 80 percent of Twitter users are on mobile, 77 percent of all accounts are located outside the U.S. and that Twitter now has 3,600 employees located around the world?


Here are 10 Twitter facts that you probably don’t know.

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15 Critical Mistakes You're Making with Content Marketing

15 Critical Mistakes You're Making with Content Marketing | Social Media Useful Info | Scoop.it
Here is a list of content marketing mistakes that might be holding your content back.
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You Won’t Believe How Well Real-Time Marketing Actually Works

You Won’t Believe How Well Real-Time Marketing Actually Works | Social Media Useful Info | Scoop.it
Depending on who you ask, real-time marketing has been described as the next big thing or a complete waste of time. Chris Kerns brings data to the RTM conversation for the first time to figure out how well real-time topics resonate with the audience, and what these new insights mean for marketers.
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96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use #Twitter | Social Media Useful Info | Scoop.it

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

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Hash Makes #Twitter Beautiful

Hash Makes #Twitter Beautiful | Social Media Useful Info | Scoop.it

Twitter has established itself as the de facto source of breaking news stories from around the world, but it moves incredibly fast. Blink, and you’ll miss it.


Moreover, tweets can be so tiresome to consume. All of that text? Blergh. Wouldn’t it be nice if everything came in pictures?


Enter Hash, a new platform which aggregates popular tweets about the day’s most topical stories, displaying them in a very pleasing fashion. Take a look.

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Social Media Marketing: Build Your Business on Google+

Social Media Marketing: Build Your Business on Google+ | Social Media Useful Info | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?
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The Fall of Facebook

The Fall of Facebook | Social Media Useful Info | Scoop.it

Facebook has won this round of the Internet.


Steadily, grindingly, it continues to take an ever greater share of our time and attention online. More than 800 million people use the site on an average day. Individuals are dependent on it to keep up not just with their friends but with their families.


When a research company looked at how people use their phones, it found that they spend more time on Facebook than they do browsing the entire rest of the Web.


And yet, significantly, people haven’t let go of their unease about Facebook’s core idea. “In three years of research and talking to hundreds of people and everyday users, I  don’t think I heard anyone say once, ‘I love Facebook,’ ” says Clive Thompson, the author of Smarter Than You Think: How Technology Is Changing Our Minds for the Better.

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This is How Much Time we Spend on Social Networks Every Day

This is How Much Time we Spend on Social Networks Every Day | Social Media Useful Info | Scoop.it

A Cowen and Company poll of U.S. adults found that users across all age groups spend an average of 42.1 minutes per day on Facebook, with 18-29 year-olds dedicating 51 minutes of their time to Mark Zuckerberg’s platform.


Tumblr finished second overall in the survey, with 34.2 minutes, ahead of Instagram (21.2 minutes) and Pinterest (20.8 minutes).

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7 Reasons Why Your Blog Must Have Visuals to Increase Engagement

7 Reasons Why Your Blog Must Have Visuals to Increase Engagement | Social Media Useful Info | Scoop.it

The visual internet is exploding and other social networks are doing everything they can to maximize their use of images to increase engagement.


Sadly many of the bloggers have not caught on yet…


5 million articles are being pinned on Pinterest daily. If you want to grab your readers attention and share your content, visuals are no longer an option, they are mandatory.


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Telling fact from fiction in social media - Future Visions

Telling fact from fiction in social media - Future Visions | Social Media Useful Info | Scoop.it
Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true.


And when we share inaccurate stories, we further obfuscate the truth. Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between.

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Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom

Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom | Social Media Useful Info | Scoop.it

Crystal Paine is the founder of the amazingly successful MoneySavingMom.com, which sees 1.5 million visitors each month, and employs 13 full time staff.


Born of a blog series that turned into an ebook, which then evolved into an e-course.

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Twitter Given ‘Junk’ Rating by S&P - AllTwitter

Twitter Given ‘Junk’ Rating by S&P - AllTwitter | Social Media Useful Info | Scoop.it

AAA is the highest score that can be achieved, and S&P assigned a BB- rating to Twitter, which is considered “speculative”. Meaning, anyone who bought or buys the debt from Twitter is taking a considerable risk, at least in the eyes of Standard & Poor’s.

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10 Must Reads for Improving Your Online Marketing

10 Must Reads for Improving Your Online Marketing | Social Media Useful Info | Scoop.it

Having a good website and clear online marketing strategy is very important in today’s business world. But there’s a lot that goes into building an online strategy.


So we rounded up some of the best tips and related posts from members of our small business community. Read on for the full list in this week’s Small Business Trends community and information roundup.


Via Jeff Domansky
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Jeff Domansky's curator insight, November 17, 1:13 AM

These tips will help you have a good website and clear online marketing strategy

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7 Key Social Media Mistakes to Avoid

7 Key Social Media Mistakes to Avoid | Social Media Useful Info | Scoop.it
Used the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?
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10 reasons you need Google+ for your business

10 reasons you need Google+ for your business | Social Media Useful Info | Scoop.it

Google+ may be a relatively new kid on the block given that it was only launched three years ago, but it has rapidly become one of the most important tools for business online.  


There is the obvious connection with search giant Google themselves but with this comes a wealth of benefits that can add value to your business online. In fact Google has described it as a “social layer” that enhances many of its online properties.


Via Sarah Gass
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Sarah Gass's curator insight, August 26, 10:01 AM

why every business needs a GOOGLE+ page

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Why Left-Brained Thinkers Are Becoming More Important in Marketing

Why Left-Brained Thinkers Are Becoming More Important in Marketing | Social Media Useful Info | Scoop.it

While creative, right-brained thinking will always have a place in the marketing suite (can anyone contest the message is more important than ever?), the other half of the brain is increasingly important—and seems to be getting a little more respect as of late.

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최혜진's curator insight, November 13, 7:07 PM

oh! I didn't know that! Actually, these days, I think society should be needed more creative people:)

Nancy Laws's curator insight, November 13, 9:27 PM

I love this, helps to understand me a little more ;-b

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How YouTube Music Key Will Redefine What We Consider ‘Music’

How YouTube Music Key Will Redefine What We Consider ‘Music’ | Social Media Useful Info | Scoop.it

YouTube finally unveiled its subscription music service today, and in some ways it's very much like existing streaming music services, especially since it comes bundled with Google Play Music All Access.


But YouTube Music Key also very much not like other streaming music services, because of the ways in which music is (or rather isn’t) defined on YouTube...

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