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Shooting for the Moon, Google Hopes to Own the Future

Shooting for the Moon, Google Hopes to Own the Future | Social Media Useful Info | Scoop.it

Look at the technology landscape today and what do you see? A few companies — Facebook, Yahoo, Apple, Twitter and Google — competing for the same sorts of revenue: advertising, search, location and some mobile hardware.

Now look into the future of the technology landscape and what do you see? I’ll answer that for you: Google, Google and Google.

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6 Stages for Social Media Influencer Engagement

6 Stages for Social Media Influencer Engagement | Social Media Useful Info | Scoop.it
Do you know who the key influencers in your industry are?

What is your strategy for finding and engaging with these influencers on social media?

or…

… do you not bother with them at all?
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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Social Media Useful Info | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 11:47 AM

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

Jeff Domansky's curator insight, July 2, 12:05 PM

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

María Dolores Díaz Noguera's curator insight, July 2, 12:20 PM

Top 5 Best Twitter Tracking And Analytics Tools | @scoopit via @ThePRCoach http://sco.lt/...

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Facebook’s new video ad feature could worry Google

Facebook’s new video ad feature could worry Google | Social Media Useful Info | Scoop.it
Facebook is testing a video-advertising feature in its first major attempt to challenge the dominance of Google's YouTube in the digital video market.

Users of the social network might see a section in their newsfeed called "Suggested Videos." When a user clicks a video in this, a pop-up will appear with a scrolling stream of recommended videos, based on previous ones that you may have watched in your newsfeed. These videos auto-play as you scroll to them.

In between the videos there will be auto-play advertisements.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Why Content Marketing Will Look Radically Different In 12 Months

Why Content Marketing Will Look Radically Different In 12 Months | Social Media Useful Info | Scoop.it
Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has essentially carved out a role as the substance of digital marketing.


But content marketing as we know it is poised for radical change over the next 12 months. So much change, in fact, that it might just look completely different this time next year.

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5 Biggest Challenges To Customer Service On Social Media

5 Biggest Challenges To Customer Service On Social Media | Social Media Useful Info | Scoop.it
Too often social media customer service fails to live up to customer expectations. Many create a lot of noise, but fail in delivering real customer value.

Via malek
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malek's curator insight, June 18, 2:46 PM

How to deliver impacting message in 149 characters or less

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Direct Response Video Advertising: Best Practices For Social Media

Direct Response Video Advertising: Best Practices For Social Media | Social Media Useful Info | Scoop.it
Are you finally making the leap into video advertising on social channels? Columnist Andrew Waber offers these tips on how to maximize the performance of your campaigns.
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How to Use LinkedIn Publisher Statistics to Refine Your Marketing

How to Use LinkedIn Publisher Statistics to Refine Your Marketing | Social Media Useful Info | Scoop.it
Do you use LinkedIn Publisher? In this article, you'll learn how to access LinkedIn Publisher statistics and how to use them strategically.

Via CM Elias, steve batchelder, massimo facchinetti
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Marco Favero's curator insight, July 1, 4:29 AM

aggiungi la tua intuizione ...

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7 Ways to Track Your Social Media Marketing Activities

7 Ways to Track Your Social Media Marketing Activities | Social Media Useful Info | Scoop.it
Are you tracking your social media marketing results?

Do you know where to find metrics to help you improve?

Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.

In this article you’ll discover seven ways to track metrics and improve your social media marketing.

Via Brian Yanish - MarketingHits.com
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All you need to know about Apple's Music

All you need to know about Apple's Music | Social Media Useful Info | Scoop.it
All you need to know about Apple's new music streaming and digital radio service Apple Music, including pricing and release date

Via TechinBiz
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Russell R. Roberts, Jr.'s curator insight, July 1, 5:35 PM

This may be a case of too little, too late for Apple.  Apple will have to be competitive with Spotify, Pandora, LastFM, and a host of other music streaming platforms.  Nicely laid out format, though.  Aloha, Russ.

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5 Biggest Differences between Social Media and Social Networking

5 Biggest Differences between Social Media and Social Networking | Social Media Useful Info | Scoop.it
Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy.
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Content Marketing Tips: Image Standards For The Top 7 Social Networks

Content Marketing Tips: Image Standards For The Top 7 Social Networks | Social Media Useful Info | Scoop.it

Want a few content marketing tips. Visuals have huge impact on sharing and even web traffic. Here are the standards for images on the top social networks


Via Kamal Bennani, Ross Copping
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Nathalie Philippe's curator insight, June 12, 4:03 AM

Parce que l'utilisation d'images dans les status updates génère des taux d'engagement bien plus élevés d'un réseau social à un autre, il faut soigner le format et la qualité. Rappel des guidelines pour les 7 principaux ! Le B.A-Ba !

Gina Tucker's curator insight, June 12, 5:00 PM

Not all images are created equal. Here are some tips for choosing th best images for your social channels. 

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5 Things You Can Do Today to Optimize Your Twitter Profile

5 Things You Can Do Today to Optimize Your Twitter Profile | Social Media Useful Info | Scoop.it
Your Twitter profile is your chance to completely own the messaging about who you are. You control all of the content, and you can make it as detailed or as vague as you like.
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Marco Favero's curator insight, June 28, 6:05 AM

aggiungi la tua intuizione ...

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5 Benefits of Building Relationships With Twitter Influencers

5 Benefits of Building Relationships With Twitter Influencers | Social Media Useful Info | Scoop.it

Do you pay attention to who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, who have huge followings that hang on their every word?


It's time to start connecting to your Twitter influencers - here's why..

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Here's how you can see who deleted you on Facebook

Here's how you can see who deleted you on Facebook | Social Media Useful Info | Scoop.it

Who Deleted Me on Facebook is an app available on Android and iOS that lets you keep track of your friends list.


Similar to Who Unfollowed Me for Twitter, it tells you when friends have disappeared from your list and whether they’ve deactivated their accounts or actually deleted you.

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A social-network illusion that makes things appear more popular than they are

A social-network illusion that makes things appear more popular than they are | Social Media Useful Info | Scoop.it
A trio of researchers at the University of California has uncovered a social-network illusion that might explain why some things become popular in cyberspace while others do not.

Via Jocelyn Stoller
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Building Networks: Communicating Strategically on Social Media

Building Networks: Communicating Strategically on Social Media | Social Media Useful Info | Scoop.it

One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create.


Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms.

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Carolyn Williams's curator insight, July 4, 3:43 AM

#Strategies for social media

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Video Content: Facebook Vs. YouTube for the Title

Video Content: Facebook Vs. YouTube for the Title | Social Media Useful Info | Scoop.it
Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences.
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5 Types of Content That Get Maximum Shares

5 Types of Content That Get Maximum Shares | Social Media Useful Info | Scoop.it
Of course you want your company to grow.

So, what’s the best bet these days?

Surely, it’s content marketing. Because content is still the kind when it comes to online marketing.
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SENAME Interactive's curator insight, July 2, 1:58 AM

If you are into content marketing, it's really important to know whats get shared across. It helps in the process. 

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The 3 Best Platforms For Building Your Brand Through Paid Social

The 3 Best Platforms For Building Your Brand Through Paid Social | Social Media Useful Info | Scoop.it

For those new to the world of social media management, paying to promote a post, tweet or business page is often viewed as some sort of unethical practice from the darkest of digital marketing catacombs.


The reality of the situation, however, couldn’t be more different from what’s being perceived.

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SENAME Interactive's curator insight, July 1, 1:25 AM

Paid Marketing is ethical. It provides a wonderful way to target audience and a boon for start-ups. FB still wins in paid marketing although Twitter offers wonderful targeting options.

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How Twitter, Pinterest, and Instagram Are Enabling Marketers to Sell Smarter | Simply Measured

How Twitter, Pinterest, and Instagram Are Enabling Marketers to Sell Smarter | Simply Measured | Social Media Useful Info | Scoop.it

Can point-of-purchase shift from catalogs and websites to social networks?

New “Buy Now” style options from Pinterest and Instagram aim to make that the case, and this week Twitter joined the party with a test of their own in-network solution. 

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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow | Social Media Useful Info | Scoop.it

If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch.


Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay.


The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog.

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10 Twitter chats you need to be participating in

10 Twitter chats you need to be participating in | Social Media Useful Info | Scoop.it
Twitter chats are all the rage among online community builders today, and rightfully so. If you’re not already familiar, a Twitter chat is a recurring online discussion on Twitter around a particular topic, usually held weekly.
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Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly?

Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly? | Social Media Useful Info | Scoop.it
With 302 million monthly active users sending half a billion tweets per day, you can bet that there are personalities of all types on Twitter. Some, however, are more popular than others, as people tend to group together in how they tweet.

So which one of these three popular Twitter types are you?
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

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The Most Common Keywords Found in the Top-Shared Articles [New Data]

The Most Common Keywords Found in the Top-Shared Articles [New Data] | Social Media Useful Info | Scoop.it

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.

It is the filter people use to determine if your post is worth their limited time.

A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Social Media Useful Info | Scoop.it

No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more.


Via Antonino Militello
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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, Today, 9:35 AM

Absolutely true. @sebring-airport