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Facebook vs. Google+: Your Best Arguments

Facebook vs. Google+: Your Best Arguments | Social Media Useful Info | Scoop.it
At one time, Facebook just was the social network, but now Google+ has taken a slice of the pie. Many people find either option frustrating or absolutely love it. So which is better? Here are your best arguments.

Via Jaana Nyström, Gerrit Bes
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Jaana Nyström's curator insight, December 28, 2013 5:06 AM

The simplest way I can describe the difference between Facebook and Google Plus is, that while Facebook helps you to keep in touch with the people you already know, Google+ helps you to get in touch with the people you want to know.

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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Social Media Useful Info | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

Via John van den Brink
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Following Acquisition, Twitter Launches Periscope — Live Video App for iOS

Following Acquisition, Twitter Launches Periscope — Live Video App for iOS | Social Media Useful Info | Scoop.it
Earlier this year, Twitter acquired Periscope, a video livestreaming app that was in beta at the time of purchase. Today, Twitter announced that it has launched the app for iOS.
Ivo Nový's insight:

Viewers can comment on the livestream and send “hearts” if they enjoy the video. The hearts act as a ranking mechanism. If the video is public, the more hearts the stream gets, the higher it will be displayed in the “Most Loved,” list.

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The Most Important Social Media Company You've Never Heard Of

The Most Important Social Media Company You've Never Heard Of | Social Media Useful Info | Scoop.it
Damien Patton has created a way to find out what is happening anywhere in the world--instantly. The inside story behind Banjo -- and the gold rush sure to follow.
Ivo Nový's insight:

Awesome idea, summarizing all relevant info about interesting news from around the globe! Check it out --> http://ban.jo/News

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How Twitter Analytics Can Make You A Better Marketer

How Twitter Analytics Can Make You A Better Marketer | Social Media Useful Info | Scoop.it
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.
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Tip: Do not focus on Facebook

Tip: Do not focus on Facebook | Social Media Useful Info | Scoop.it
Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc.

And they are not committed to Facebook, which is a different strategy when compared to most publishers.

As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel.
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Randy Hilarski's curator insight, March 26, 9:30 AM

Diversify your traffic sources. We use Native Ads, Display Ads and Paid Social for our clients. Google loves paid traffic, take advantage of it.

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How to Leverage Instagram and Pinterest for Your Business

How to Leverage Instagram and Pinterest for Your Business | Social Media Useful Info | Scoop.it
A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.

Would you like to have more influence? Whether you are just beginning your marketing strategy or need to build upon your existing community of followers, these two powerhouses can help bring in more brand ambassadors and attract new subscribers to your website.
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The Psychology of Excitement: How to Better Engage Your Audience

The Psychology of Excitement: How to Better Engage Your Audience | Social Media Useful Info | Scoop.it
Learn how to use the psychology of excitement to make your marketing more engaging.
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10 Trends Shaping the Future of Branded Content - Adweek

10 Trends Shaping the Future of Branded Content - Adweek | Social Media Useful Info | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.

Via brandinmind
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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | Social Media Useful Info | Scoop.it

Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence.

What is inbound marketing? As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Venkadesh Narayanan's curator insight, March 25, 12:32 AM

http://bacourse.com/course

CIM Academy's curator insight, March 27, 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

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Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds | Social Media Useful Info | Scoop.it
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds.
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The Increasing Emphasis on The Importance of Quality Content

The Increasing Emphasis on The Importance of Quality Content | Social Media Useful Info | Scoop.it
Significance of quality content in search engines as well as overview of Google's content strategies and their scale parameters for quality content.
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How social media can drive website traffic for your business - The Business Journals

How social media can drive website traffic for your business - The Business Journals | Social Media Useful Info | Scoop.it
Social media marketing is often touted for increasing brand awareness and engagement, but there's another advantage that shouldn't be overlooked: increased website traffic.

Via Scott McElreath
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Aris Jerahian's curator insight, March 18, 7:49 PM

Social media is no longer just for engaging with your customers, it could also help drive traffic to your business.

WebGems SNMinc's curator insight, March 19, 12:40 AM
a timely read..
Nedko Aldev's curator insight, March 20, 3:57 PM

 

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What does a Digital Marketer Do? | Marketing Technology

What does a Digital Marketer Do? | Marketing Technology | Social Media Useful Info | Scoop.it
What does a Digital Marketer Do? by Douglas Karr on Marketing Technology


Pantelis Chiotellis's insight:

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 


Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, March 20, 11:04 AM

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 

Lori Wilk's curator insight, March 20, 2:16 PM

This article takes a look at the job of a #DigitalMarketer and goes beyond what you'd imagine at the surface. It takes time and tools to effectively monitor , analyze, and guide brands about how to create the #brand awareness necessary to drive sales. 

Online Marketing Man's curator insight, March 21, 2:53 PM

One aspect missing is discussing with one's partner that 'online marketing' is not a scam.

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Social Media Useful Info | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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What Is Social Media Marketing?

What Is Social Media Marketing? | Social Media Useful Info | Scoop.it
Social media marketing refers to the process of gaining traffic or attention through social media sites.
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6 Social Media Monitoring Tools to Track Your Brand

6 Social Media Monitoring Tools to Track Your Brand | Social Media Useful Info | Scoop.it

Do you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

Check out these six tools to use to monitor mentions on blogs and social media.

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7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog | Social Media Useful Info | Scoop.it
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.

Why does this happen?

The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.
Ivo Nový's insight:
If your site visitors love the content and want to share it then don’t make it hard for them.
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Get More Conversions Using These 12 Twitter Stats | SEJ

Get More Conversions Using These 12 Twitter Stats | SEJ | Social Media Useful Info | Scoop.it
Twitter is an excellent social media platform to use for growing your brand, both personal and company. It is great for introducing new prospects to what


malek's insight:

Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.


Via malek
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malek's curator insight, March 25, 1:24 AM

Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.

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5 Ways to Use "Free" in Content Marketing Promotion

5 Ways to Use "Free" in Content Marketing Promotion | Social Media Useful Info | Scoop.it
The golden rule of marketing is that you are performing a value exchange. There is risk on both sides of that contract, whether you are B2B, B2C, B2G, or any other configuration wherein resources are being exchanged for some good or service. It’s your job as a marketer to reduce that friction—whether it be value perception, lack of awareness, cost, or otherwise—in order to get your product to its best audience.

Free is a powerful tool. It’s the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled “free.”

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 24, 9:22 AM

This article has many great tips to help you drive traffic.

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The Definitive List of Social Media Marketing Tools - RazorSocial

The Definitive List of Social Media Marketing Tools - RazorSocial | Social Media Useful Info | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via iNeoMarketing
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Richard Guha's curator insight, March 24, 10:14 AM

We do not carry out enough analysis of social media, yet there are plenty of opinions. It is time this changed.

Kim Harris's curator insight, March 24, 5:47 PM

Great social media marketing resources and well organized...

Firstpoint Marketing and Communications's curator insight, March 27, 8:06 AM

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.

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Are You Suffering From Twitter Tools Overload?

Are You Suffering From Twitter Tools Overload? | Social Media Useful Info | Scoop.it
If your business markets itself on Twitter in any way, you have no doubt spent some time looking into third-party tools to make your life easier. But when was the last time you actually asked the question of whether these tools help – or whether they hurt – your marketing efforts?
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Up Close With Twitter's New Home Page & Topic Area

Up Close With Twitter's New Home Page & Topic Area | Social Media Useful Info | Scoop.it
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.
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Millennials Rely On Social Media For News

Millennials Rely On Social Media For News | Social Media Useful Info | Scoop.it
Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course.

Via Dr. Susan Bainbridge
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Stephen Dale's curator insight, March 18, 6:03 AM

Probably not news to most of us (no pun intended), since it seems to me that millennials thrive on immediacy of news, and attribute well served by social media. The desire (or even recognition) for accuracy, or journalistic insight, appears to be less important. But maybe my perspective is influenced by my 17-year career at Reuters, where accuracy always took precedent over timeliness. 


Reading time: 3 mins

Russell R. Roberts, Jr.'s curator insight, March 20, 4:17 AM

Savvy broadcast and media companies are putting more emphasis on social networks to keep the public informed.  Recent studies have shown that the "younger generation" will keep up with the news and public events if they are presented well on social media.  Even print outlets such as newspapers and magazines are publishing digital editions to appeal to younger audiences equipped with social media tools.  The communications future has arrived!  Aloha, Russ.

Nedko Aldev's curator insight, March 23, 4:00 AM

 

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12 Easy Steps to Massive Business Success With Pinterest

12 Easy Steps to Massive Business Success With Pinterest | Social Media Useful Info | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

Via Bonnie Burns, Scott McElreath
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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

Jakarta Web Developer's curator insight, March 21, 4:44 PM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, March 21, 7:25 PM

aggiungi la tua intuizione ...

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How to go completely invisible on Facebook

How to go completely invisible on Facebook | Social Media Useful Info | Scoop.it
Step-by-step instructions on how to fade into Facebook's woodwork.

Via Anneli Haapaharju, Suvi Salo, Luciana Viter
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