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Starbucks Lets You Buy Coffee for a Friend via Twitter

Starbucks Lets You Buy Coffee for a Friend via Twitter | Social Media Useful Info | Scoop.it
Starbucks is launching a beta program that lets you buy a coffee for a friend over Twitter.

Via Angie Mc
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Angie Mc's curator insight, October 28, 2013 11:14 PM

"To do so, you first need to sync your Starbucks account to Twitter here and link a credit card to your account. Then, tweet "@tweetacoffee" with the Twitter handle of the intended recipient, and that person will receive your gift card. To entice consumers to try the program, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves when they tweet a gift card to someone (a perk for Visa cardholders)."

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6 Ways to Get the Most Out of Your Content

6 Ways to Get the Most Out of Your Content | Social Media Useful Info | Scoop.it

How many potential shares, would-be leads and short attention spans do you think your content has lost over the years? You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert?

Even the best content can be be held back by a bad experience.


Here are the six key elements of a content experience that’s engineered to empower every piece you create.

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Carol Bently's curator insight, Today, 3:22 AM

This is interesting!

Rescooped by Ivo Nový from Business in a Social Media World
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27 Killer Strategies for Brainstorming Blog Post Ideas

27 Killer Strategies for Brainstorming Blog Post Ideas | Social Media Useful Info | Scoop.it
If you are struggling to come up with blog post ideas, learn 27 tactics that will fill your content calendar and remove the stress of blogging.

Via Cendrine Marrouat - SocialMediaSlant.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:33 AM
At least two strategies here that I haven't thought about.
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Google+ chief: Big changes are ahead

Google+ chief: Big changes are ahead | Social Media Useful Info | Scoop.it

Bradley Horowitz, the lead on Google's social network, Google+, made an appearance at the company's developer conference.


He explained that Google+, as a service is being completely rethought.


He also said there has been a "renaissance" of thinking behind the product and that it would be changing considerably in the coming months.

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5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers

5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers | Social Media Useful Info | Scoop.it
When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well.


After all, the saying “where your customers are, is where you should also be” is valid on all points, right?

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33 social media groups you should know about

33 social media groups you should know about | Social Media Useful Info | Scoop.it
Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.

Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.
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5 Ridiculously Powerful Twitter Ad Targeting Strategies

5 Ridiculously Powerful Twitter Ad Targeting Strategies | Social Media Useful Info | Scoop.it

Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content.

If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try:

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Why You Should Get Serious About Social Media Automation

Why You Should Get Serious About Social Media Automation | Social Media Useful Info | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani
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Sonia Santoveña's curator insight, May 27, 2:17 AM

añada su visión ...

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Five Tips for Creating a Mind-Blowing Social Media Profile

Five Tips for Creating a Mind-Blowing Social Media Profile | Social Media Useful Info | Scoop.it

Create a successful social media profile with these 5 top tips from MavSocial. Ensure that they are visually appealing and consistent with your branding.


Via Kamal Bennani
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Marco Favero's curator insight, May 24, 6:01 AM

aggiungi la tua intuizione ...

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21 time-saving Pinterest tools

21 time-saving Pinterest tools | Social Media Useful Info | Scoop.it

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.


Here are 21 of the best time-saving tools for pinning, analyzing, and image building.

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Why You Need Social Influencers For Your Marketing

Why You Need Social Influencers For Your Marketing | Social Media Useful Info | Scoop.it

Bring Your Social Media Marketing to the Next Level with Influencers In today’s marketing arena social media is the place where people connect with each other for conversation, customer service, information, and now influence.

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Google lets you look for tweets in mobile searches

Google lets you look for tweets in mobile searches | Social Media Useful Info | Scoop.it

Your tweets just got a lot more searchable.

Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results, the two companies announced at the beginning of this week.


To start, the update will appear in mobile searches — both on browsers and in Google's iOS and Android apps.

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43 Inspiring Social Media Books to Read, Accounts to Follow

43 Inspiring Social Media Books to Read, Accounts to Follow | Social Media Useful Info | Scoop.it

Understanding the art of social media. Bryan Kramer joins #bufferchat to share his thoughts on social media success, plus books and inspiration.Marketer, speaker and author, Kramer talks about the art (and impact) of sharing...


Via Jeff Domansky, Diaa Thaher
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Jeff Domansky's curator insight, May 2, 9:58 AM

This is very thoughtful post with many resources and a strategy for social media that's hard to resist. It's all based on sharing and sharing what's important. Recommended reading. 9/10

escorts dubai's curator insight, May 2, 11:36 AM

http://escortdubai4u.tumblr.com/

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3 Essential Tips for Marketing to Millennials

3 Essential Tips for Marketing to Millennials | Social Media Useful Info | Scoop.it
Millennials -- young adults who are currently between ages 18 and 34 -- wield $1.3 trillion in annual buying power. That’s certainly enough to make any marketer sit up and take notice.
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7 Tips For Incorporating Video Into Your Content Marketing Program

7 Tips For Incorporating Video Into Your Content Marketing Program | Social Media Useful Info | Scoop.it
Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it.

According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content.


This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the viewer.

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Mastering Social Media for Big Brands | Search Engine Journal

Mastering Social Media for Big Brands | Search Engine Journal | Social Media Useful Info | Scoop.it
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?


by Debbie Miller


Via Scott McElreath
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Richard D. Hawley's curator insight, May 25, 7:04 PM

This is not "the future"..  "This is NOW!"

KRDS's curator insight, May 29, 5:48 AM

Great

Saif's curator insight, May 29, 1:17 PM

In todays times advertising and establishing good publicity through social media is vital for business to succeed.

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How Facebook is Killing the Open Web

How Facebook is Killing the Open Web | Social Media Useful Info | Scoop.it
The way we use the web is changing. The rise of social networks and apps have created closed silos where people are spending increasing amounts of time, at the expense of the open web.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 26, 10:15 AM

Interesting article, social media is changing the way we find new content.

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Why Visual Storytelling is Taking Over The World

Why Visual Storytelling is Taking Over The World | Social Media Useful Info | Scoop.it

One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. 


If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it?
So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works?
Here’s all the proof you need.
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GulfToBayWeb's curator insight, May 28, 9:28 AM

This is an interesting article, worth the read

judyhaar's curator insight, May 28, 12:13 PM

Storytelling is key for your content

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Increasing the Organic Reach of Branded Content

Increasing the Organic Reach of Branded Content | Social Media Useful Info | Scoop.it

REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign period.


Via Scott McElreath, robosheauk
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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | Social Media Useful Info | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment


Via Bonnie Burns
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Bonnie Burns's curator insight, May 5, 12:14 PM

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

Gabor Hava's curator insight, May 27, 9:25 AM

Interested in generating more leads, and enhancing your professional profile? Here are some signs that will make you invest in content marketing

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4 Keys to Marketing on Twitter

4 Keys to Marketing on Twitter | Social Media Useful Info | Scoop.it
Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms there.
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How To Make A Fairy Tale Convert: The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos
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Jean-Louis LEFEBVRE's curator insight, May 24, 3:29 AM

Le conte de fées comme inspirateur.

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Improving Ad Performance with the Carousel Format

Improving Ad Performance with the Carousel Format | Social Media Useful Info | Scoop.it
Brand awareness. Direct response. And, now, mobile app installs. Find out what you can do with the carousel format.
Ivo Nový's insight:

Supporting up to 5 images with links, the carousel format is interactive, attention-grabbing and helpful for both direct response and brand awareness marketing. Now mobile app developers have access to the same ad format for app install and engagement ads.

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Content Marketing: How To Adapt to the Rise of Big Content.

Content Marketing: How To Adapt to the Rise of Big Content. | Social Media Useful Info | Scoop.it

Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around the “rise of big content”.

Most marketers understand how important content is for their audience and their overall marketing strategy, but they critically lack resources/skills to either create good content or source good content to curate.

The choice of words Gartner used was very wise: we all know “marketers understanding that” does not mean “CEOs understanding that”. So just like most marketers, you might be facing a situation where you and anyone within your company who can and would write has millions of other things to do with deadlines that can’t be pushed.  

In my opinion there are three answers you can bring to scale your content marketing and address the challenges created by the rise of big content:...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 11:38 PM

Important reading for content marketers in this post from Julie Gauthier at Scoop it. 9/10

Carol Bently's curator insight, May 22, 1:54 AM

I love these kind of article!

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Google set to free Photos from Google+ once and for all

Google set to free Photos from Google+ once and for all | Social Media Useful Info | Scoop.it

Google is gearing up to launch a photo-sharing site that is independent of its social network Google+, a new report suggests.


Via Kamal Bennani
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Everything We Do in Social Media Is Wrong

Everything We Do in Social Media Is Wrong | Social Media Useful Info | Scoop.it

Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong. Everything is wrong from the basics, because we don’t know how social sharing actually works.


See the reasons why..    by Tamas Torok

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