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When a Social Media Impression Is Not an Impression

When a Social Media Impression Is Not an Impression | Social Media Useful Info | Scoop.it

It seems every measurement tool has its own definition of a ‘Social Impression’, but that definition always takes the theoretical maximum number of views based on the number of followers each participant has. Unfortunately, the metric is disingenuous at best. The likelihood that every follower was online, saw, engaged, recorded, took note and let their eyes fall over that specific interaction is unlikely (if not impossible).


I’d encourage brands to worry less about the media coverage and dig into metrics that, while may seemingly result in smaller numbers, account for true engagement and real interactions including response rates, shares and re-tweets.


by Andy White

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three? | Social Media Useful Info | Scoop.it
Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case.


Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another.


However, I believe that it is important to optimize for all three -- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

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How to Offer Great Customer Service With Social Media

How to Offer Great Customer Service With Social Media | Social Media Useful Info | Scoop.it
Are your customers on social media? This article shows how to provide great customer service with social media.

Via David Blundell
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David Blundell's curator insight, April 17, 3:08 AM

Some really good ideas that you should think about. Love the last point about using customer feedback to improve product development . . .

Gillian Haley's curator insight, April 17, 12:34 PM

.... in customer experience

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Native Facebook Videos Get More Reach Than Any Other Type of Post

Native Facebook Videos Get More Reach Than Any Other Type of Post | Social Media Useful Info | Scoop.it
By the end of 2014, posts were being promoted more than twice as often as they were at the start of the year. And while photos were the most-often promoted posts, they were far from the most effective.

Via GrupoNeo
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GrupoNeo's curator insight, April 16, 1:03 PM

Video is the next best thing

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6 Reasons Why Images Increase Your Social Media Reach

6 Reasons Why Images Increase Your Social Media Reach | Social Media Useful Info | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk
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The Rise Of Community Lead Media - And Demise Of Social Networks

The Rise Of Community Lead Media - And Demise Of Social Networks | Social Media Useful Info | Scoop.it
Social media is broken for most of us. The myth of it being a democratic or meritocratic system isn’t holding up to scrutiny. We’re learning that it’s not the place to start thoughtful discussions, vet new ideas, or find complex solutions to niche problems. Don’t get me wrong, it’s a wondrous place for serendipitous snark between celebrities, world leaders, and the public, but the majority of us are spectators.

Based on randomly sampling data from Twitter in 2013, if you had 1K followers you were in the top 4 percent of active users. With 25K, you were in the top tenth of a percent. On top of that, a recent study by Network Insights concluded that nearly 10 percent of Twitter activity is spam.
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The World's 21 Most Important Social Media Sites and Apps in 2015

The World's 21 Most Important Social Media Sites and Apps in 2015 | Social Media Useful Info | Scoop.it

The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age.


Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.


Via Brian Yanish - MarketingHits.com, Christina Guenther
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Pol Vilà's curator insight, April 14, 9:40 AM

The World's 21 Most Important Social Media Sites and Apps in 2015

Marcus Ja'mol Norman's curator insight, April 14, 6:02 PM

Ive never heard of a couple of these apps but the ones I use constantly  are on there. Interesting to see what else is out there regarding social media

Linda Greenleaf's curator insight, April 15, 6:39 PM

A useful reference

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20 Ways to Write a Call to Action | Search Engine Journal

20 Ways to Write a Call to Action | Search Engine Journal | Social Media Useful Info | Scoop.it
Creating a good call to action takes time and creativity. Imagine being able to come up with an amazing call to action within mere seconds – here’s how!
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Five Super Non-Technical Ways To Boost Your SEO

Five Super Non-Technical Ways To Boost Your SEO | Social Media Useful Info | Scoop.it
As a business, you’ll definitely want to be number one on Google’s search engine, but it isn’t always clear how to get there.


Google’s animal-themed updates (like Penguin, Panda, and Pigeon) constantly change the rules. In fact, the latest Google Update in April is set to penalize sites that don’t have a mobile optimized website, but that’s a whole different story.

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Should You Publish Your Visuals on Pinterest or Instagram?

Should You Publish Your Visuals on Pinterest or Instagram? | Social Media Useful Info | Scoop.it
Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features.


So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content have to say in response.

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Marco Favero's curator insight, April 11, 10:25 AM

aggiungi la tua intuizione ...

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How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free | Social Media Useful Info | Scoop.it
People will pay for in-depth, step-by-step guidance

In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.

People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.

Via Neil Ferree, malek
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Dean Ryan G. Martin's curator insight, April 4, 5:33 AM

I thought there's no difference between free and paid content. Content is still KING whether it's paid or free, right? Yet, Chris Garret made realize free content is about connecting with your target audience. Paid content is offered when the audience is converted into first-time or repeat buyers. 

Jack Later's curator insight, April 4, 5:08 PM

AWESOME

 

Randy Bauer's curator insight, April 11, 2:29 PM

Free vs. Paid Content

Think about the Bikini Principle as referred by Brian Clark

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Why SEO Is Sabotaging Your Content Marketing

Why SEO Is Sabotaging Your Content Marketing | Social Media Useful Info | Scoop.it
Your SEO and content marketing strategies have the potential to work beautifully together. In fact, I’d argue you can no longer successfully pull one off without the other.

But a problem arises when your SEO strategies actually start hurting your content marketing efforts. It’s not just about using outdated or ineffective SEO strategies either, although this is certainly one of the major culprits. It’s also about not allowing one strategy to work with and inform the other.
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17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | Social Media Useful Info | Scoop.it
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources

Via malek, massimo facchinetti
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malek's curator insight, April 7, 7:40 PM
  1. Scoop.ItThis tool is incredible because you not only get to curate content but you are also put in connection with other content curators. This helps you gain insight from leaders in various fields, and those within yours. It also gives you the chance to share your information with others to help another curate their own content.
Marco Favero's curator insight, April 8, 4:45 AM

aggiungi la tua intuizione ...

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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | Social Media Useful Info | Scoop.it
According to Mark Schaefer’s book, The Content Code, by 2020 the amount of information on the Internet will have grown by 500 percent. Even at today’s rate of online publishing, social media and search engines can barely keep up fulfilling their promise of content distribution for many brands and media outlets alike.

Only 10 organic search engine results appear on the first page of most search engines and organic social media visibility is declining like the Russian economy.


With online publishing growing every day, brands are being forced to find new and innovative ways to get their content in front of the audiences that matter to them.

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Marco Favero's curator insight, April 8, 6:14 PM

aggiungi la tua intuizione ...

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Do Social Media and SEO Impact Google Rankings?

Do Social Media and SEO Impact Google Rankings? | Social Media Useful Info | Scoop.it
You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to your overall SEO strategy.


With that being said, knowing your current SEO ranking and score is extremely important before even thinking about making any changes.


There are important reasons why you should incorporate social media in your SEO campaigns, but here are 3 super important things to think about in regards to socials impact.
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Social Media Useful Info | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.


However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”



Via Jeff Domansky, Marco Favero
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute

Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute | Social Media Useful Info | Scoop.it
Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience.


Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience.


Via Danielle M. Villegas, DKW Online
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Danielle M. Villegas's curator insight, April 13, 7:26 PM

I am always an advocate for a good technical communications analogy, especially when it concerns content, and Rahel Bailie has "hit it out of the park" (to use the baseball expression) with this article. Rahel knows her audience very well in two respects--she knows how to write about intelligent content well, and she also knows how many technical communicators are "foodies"! 

 

Well done, Rahel. This is a fantastic article, and all content strategists should read this. 

--techcommgeekmom

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Pinterest Makes Pinning Faster And Easier

Pinterest Makes Pinning Faster And Easier | Social Media Useful Info | Scoop.it
Pinterest announced the launch of a new “Pin It” flow to make saving things faster and easier.

Via John van den Brink
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5 Ways To Integrate Social Media On Your Website

5 Ways To Integrate Social Media On Your Website | Social Media Useful Info | Scoop.it

For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. 


But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business’s social savvy—the website.


Social media integration on your website is the key to your online presence success. Learn more in this post.

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5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App

5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App | Social Media Useful Info | Scoop.it

Learn how to use Periscope, Twitter's new live video broadcasting app, to engage your audience.


Via Kamal Bennani
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Gordon280's curator insight, April 13, 7:05 AM

In the last month or so, there's been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

I hope these observations give you the desire and the confidence to experiment with live streaming yourself.

 

5 Tips for Using Periscope1) Consider timing.2) Spend time coming up with a compelling title.3) Make your broadcast easy to find.4) Respond to comments live.5) Experiment with use cases.
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2015 Video Trends You Need To Take Advantage Of

2015 Video Trends You Need To Take Advantage Of | Social Media Useful Info | Scoop.it
Video marketing is bigger than ever in 2015. If you’re not employing video content to the benefit of your business, you need to seriously consider doing it.

Video content has a proven reputation of a great attention keeper and engagement booster. Through increased levels of engagement, video keeps people on the website and social media pages longer. It also presents information in a visual way, aiding in information retention and brand interest.

The modern world moves at increased speeds and is shaped by the most media-saturated environment in human kind history having a negative effect on our shortening attention span.
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Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers | Social Media Useful Info | Scoop.it

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26.


However, what about a brand's video stream getting mucked up by sexual or offensive comments from random users? Cosmopolitan.com sex editor Emma Barker reported that the app quickly became filled with men taking advantage of anonymity to sexually harass women.

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Facebook is tracking you even if you log out and ask never to be followed, report claims

Facebook is tracking you even if you log out and ask never to be followed, report claims | Social Media Useful Info | Scoop.it
A new report claims that Facebook secretly installs tracking cookies on users’ computers, allowing them to follow users around the internet even after they’ve left the website, deleted their account and requested to be no longer followed.

Via malek
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malek's curator insight, April 1, 5:39 PM

Tracking you even when logged out......tell me something I don't know

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Twitter's latest experiment gives search results a makeover

Twitter's latest experiment gives search results a makeover | Social Media Useful Info | Scoop.it
The new search, which is currently available on Twitter.com to some users, includes new tabs that allow you sort tweets based on account, popularity, photos, videos and other categories.
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Social Media Useful Info | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky, Cendrine Marrouat - SocialMediaSlant.com, massimo facchinetti
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Wayne Kurtzman's curator insight, April 12, 11:29 AM

Some better than other, and I have note vetted them all.... but a great list to have. (Even if it lasts 5 minutes before changes are made!)

Colourburn's curator insight, April 15, 4:53 AM

Get the right tools.

Lori Wilk's curator insight, April 16, 9:41 PM

Just #Tweet it. Thanks

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Why Twitter Is Still A Business' Best Friend

Why Twitter Is Still A Business' Best Friend | Social Media Useful Info | Scoop.it
Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis.

That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see and respond to any tweet in real time.
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