Take control of your online presence to create a memorable personal brand.
This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:
1. Know yourself and what you're good at.
Your personal brand reflect who you are, so you can't possibly brand yourself if you're clueless about yourself. It means a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you've mastered or are working to master.
2. Create a memorable brand name.
If you've got a unique name, make that your brand name. If not, create a brand name that's a hybrid of your name and your career direction. You want people to find you, not somebody who's got the same name as you.
3. Capture your online turf.
Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, Google+ account as well.
4. Build a website for your domain name.
This is easier than you think. There's no reason to struggle with a complicate website editor when you can create a perfectly usable site using a product like WordPress.
5. Set up automatic updating.
To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them (eg. HootSuite).
6. Share useful content on a regular basis.
Don't try to be a full-time blogger. Instead share "helpful tips relating to the products [you] sell, relevant news, and personal updates that build emotional connection and convey positive character, such as a philanthropic interest.
7. Get feedback from people you trust.
The advice and encouragement of others helps keep your "brand development" on target.
8. Be authentic, even a bit risky.
As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing.