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Social Media Curation Guide

Social Media Curation Guide | Social Media Useful Info | Scoop.it

Social content curation is an important building block of your inbound marketing strategy.

 

If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts.

 

When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

Technical SEOLocal searchLink buildingInternational SEOSchema, Authorship, and G+

 

Read More: http://www.seomoz.org/blog/social-media-curation-guide


Via Antonino Militello, James Douglass, Carole Ann Marie Meloni
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Debby McKinney's curator insight, March 15, 2013 8:56 PM
It's more important than ever to offers good content appropriate to your target audience (which means you must know your target) while building common ground while getting notices. Thanks for the article
Linda Allen's curator insight, March 16, 2013 4:14 PM

Excellent information

Susan Kay Daniels's curator insight, January 20, 2014 4:12 AM

I couldn't agree more that it is important to categorize content creation. Visit GoldenStarSocial.com to see how social media marketing content is categorized.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

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How to Create Customized LinkedIn Backgrounds

How to Create Customized LinkedIn Backgrounds | Social Media Useful Info | Scoop.it
Do you want to stand out on LinkedIn? In this article, you'll learn an easy, effective way to create a one-of-a-kind, customized LinkedIn background image.

Via Noland Hoshino
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jessicacarldon's curator insight, June 2, 11:50 PM

Download A Murder in the Park Free Movie online in HDrip without using torrent. A Murder in the Park 2014 full movie free download online with bluray and DVD

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The web designer’s guide to social media

The web designer’s guide to social media | Social Media Useful Info | Scoop.it
With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a signifi

Via Alessandro Rea
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Marco Favero's curator insight, May 29, 3:36 AM

aggiungi la tua intuizione ...

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Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber | Social Media Useful Info | Scoop.it
Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it’s like a nauseating sickness that’s begging to be cured.


When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity to come up with original ideas.


Worse case, it negatively impacts the consumers of said content.

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10 Pinterest Tips For Bloggers

10 Pinterest Tips For Bloggers | Social Media Useful Info | Scoop.it
10 awesome Pinterest tips for bloggers!

Via Kelly Lieberman, Gerrit Bes
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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | Social Media Useful Info | Scoop.it
In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on. Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement.

To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content.
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Toni Oo's curator insight, May 31, 1:18 PM

7 Easy-to-Use Interactive Content Tools You Should Explore

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7 Tips For Incorporating Video Into Your Content Marketing Program

7 Tips For Incorporating Video Into Your Content Marketing Program | Social Media Useful Info | Scoop.it
Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it.

According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content.


This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the viewer.

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Mastering Social Media for Big Brands | Search Engine Journal

Mastering Social Media for Big Brands | Search Engine Journal | Social Media Useful Info | Scoop.it
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?


by Debbie Miller


Via Scott McElreath
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Richard D. Hawley's curator insight, May 25, 7:04 PM

This is not "the future"..  "This is NOW!"

Saif's curator insight, May 29, 1:17 PM

In todays times advertising and establishing good publicity through social media is vital for business to succeed.

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How Facebook is Killing the Open Web

How Facebook is Killing the Open Web | Social Media Useful Info | Scoop.it
The way we use the web is changing. The rise of social networks and apps have created closed silos where people are spending increasing amounts of time, at the expense of the open web.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 26, 10:15 AM

Interesting article, social media is changing the way we find new content.

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Why Visual Storytelling is Taking Over The World

Why Visual Storytelling is Taking Over The World | Social Media Useful Info | Scoop.it

One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. 


If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it?
So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works?
Here’s all the proof you need.
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GulfToBayWeb's curator insight, May 28, 9:28 AM

This is an interesting article, worth the read

judyhaar's curator insight, May 28, 12:13 PM

Storytelling is key for your content

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Increasing the Organic Reach of Branded Content

Increasing the Organic Reach of Branded Content | Social Media Useful Info | Scoop.it

REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign period.


Via Scott McElreath, robosheauk
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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | Social Media Useful Info | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment


Via Bonnie Burns
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Bonnie Burns's curator insight, May 5, 12:14 PM

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

Gabor Hava's curator insight, May 27, 9:25 AM

Interested in generating more leads, and enhancing your professional profile? Here are some signs that will make you invest in content marketing

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4 Keys to Marketing on Twitter

4 Keys to Marketing on Twitter | Social Media Useful Info | Scoop.it
Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms there.
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How To Make A Fairy Tale Convert: The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos
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Jean-Louis LEFEBVRE's curator insight, May 24, 3:29 AM

Le conte de fées comme inspirateur.

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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki | Social Media Useful Info | Scoop.it

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.


Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.


The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.


Via Jeff Domansky, Guillaume Decugis
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Guillaume Decugis's curator insight, February 2, 1:33 PM

Last year, one of our most successful blog post was titled: "Social Media Publishing Is Dead (as we know it)". Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity. 


What do we mean by that?


Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company's Content Strategy.


This doesn't work any more as many now agree, including Guy Kawasaki, the well known evangelist and author of the Art of Social Media.


Blogging (which is one of the main pillars of a successful content strategy) should be integrated with social media to form the company's content hub. The blog posts should of course be distributed on social channels and content curated by community managers or social media marketers to be published on the social channels should be hosted on the blog where they can generate engagement and conversions for the company from a web property it controls.


To do that, the basic ideas and principles are described here but Guy Kawasaki also gives 8 more interesting tips to optimize that integration in this post

DailyEnglish's curator insight, February 2, 1:43 PM

www.dailyenglish.fr

Jan Wallen's curator insight, February 21, 5:22 PM

Excellent tips from Guy Kawasaki and Marketo. 

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10 Ways To Make Your Life Easier as a Social Media Manager

10 Ways To Make Your Life Easier as a Social Media Manager | Social Media Useful Info | Scoop.it
There’s a common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there’s much more to it.

Managing social media effectively is about posting the right content on the right platform, establishing your brand’s authority, thinking ahead, building relations, measuring and monitoring your performance, and the list goes on and on.
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4 Reasons Pinterest Marketing Is Essential - Tailwind Blog

4 Reasons Pinterest Marketing Is Essential - Tailwind Blog | Social Media Useful Info | Scoop.it
If you're wondering whether or not your company needs Pinterest marketing, the simple answer is yes. Yes, you do.

Via Kelly Lieberman
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How Images Make Social Content More Shareable

How Images Make Social Content More Shareable | Social Media Useful Info | Scoop.it

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.


For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary.


For more awesome examples and statistics about how brands are benefiting from good visual content, check out the infographic in the article.


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, May 31, 12:13 PM

Here's why visuals matter and how to use them better.

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6 Ways to Get the Most Out of Your Content

6 Ways to Get the Most Out of Your Content | Social Media Useful Info | Scoop.it

How many potential shares, would-be leads and short attention spans do you think your content has lost over the years? You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert?

Even the best content can be be held back by a bad experience.


Here are the six key elements of a content experience that’s engineered to empower every piece you create.

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Carol Bently's curator insight, May 30, 3:22 AM

This is interesting!

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27 Killer Strategies for Brainstorming Blog Post Ideas

27 Killer Strategies for Brainstorming Blog Post Ideas | Social Media Useful Info | Scoop.it
If you are struggling to come up with blog post ideas, learn 27 tactics that will fill your content calendar and remove the stress of blogging.

Via Cendrine Marrouat - SocialMediaSlant.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 30, 1:33 AM
At least two strategies here that I haven't thought about.
Toni Oo's curator insight, May 31, 1:17 PM

27 Killer Strategies for Brainstorming Blog Post Ideas

Sonia Santoveña's curator insight, June 1, 7:31 AM

añada su visión ...

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Google+ chief: Big changes are ahead

Google+ chief: Big changes are ahead | Social Media Useful Info | Scoop.it

Bradley Horowitz, the lead on Google's social network, Google+, made an appearance at the company's developer conference.


He explained that Google+, as a service is being completely rethought.


He also said there has been a "renaissance" of thinking behind the product and that it would be changing considerably in the coming months.

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5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers

5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers | Social Media Useful Info | Scoop.it
When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well.


After all, the saying “where your customers are, is where you should also be” is valid on all points, right?

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33 social media groups you should know about

33 social media groups you should know about | Social Media Useful Info | Scoop.it
Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.

Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.
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5 Ridiculously Powerful Twitter Ad Targeting Strategies

5 Ridiculously Powerful Twitter Ad Targeting Strategies | Social Media Useful Info | Scoop.it

Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content.

If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try:

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Why You Should Get Serious About Social Media Automation

Why You Should Get Serious About Social Media Automation | Social Media Useful Info | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani
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Sonia Santoveña's curator insight, May 27, 2:17 AM

añada su visión ...

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Five Tips for Creating a Mind-Blowing Social Media Profile

Five Tips for Creating a Mind-Blowing Social Media Profile | Social Media Useful Info | Scoop.it

Create a successful social media profile with these 5 top tips from MavSocial. Ensure that they are visually appealing and consistent with your branding.


Via Kamal Bennani
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Marco Favero's curator insight, May 24, 6:01 AM

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