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Is It Time to Close Your Facebook Page? | Social Media Today

Is It Time to Close Your Facebook Page? | Social Media Today | Social Media Useful Info | Scoop.it
Is it time for you to close your Facebook brand page? Here are three important things to consider
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Absolutely Everything You Need for #Winning at Content Curation

Absolutely Everything You Need for #Winning at Content Curation | Social Media Useful Info | Scoop.it
75% of marketers don’t have time to create custom content, according to Curata. Even if they do, time and resource constraints can limit velocity, quality, or marketers’ ability to effectively promote their branded assets.


Content Curation is the Cure


Today’s super-sharp marketers are investing heavily in content curation. By republishing and recasting existing content with full credit to the original source, you’re able to save time and resources while still providing extraordinary value to your audience.


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How to Respond to People on Twitter: A Simple Guide for Businesses #infographic

How to Respond to People on Twitter: A Simple Guide for Businesses #infographic | Social Media Useful Info | Scoop.it
Thanks to Twitter, businesses are closer to consumers than ever before.

Via Brian Yanish - MarketingHits.com, Kelly Pickering
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Firstpoint Marketing and Communications's curator insight, Today, 2:58 AM

Excellent quick guide explaining the basic rules and Twitter jargon

Systango's curator insight, Today, 6:20 AM

Systango is an android, ios, mobile ,wordpress or web design and development company.

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10 Amazing Facts About Pinterest Marketing That Will Surprise You

10 Amazing Facts About Pinterest Marketing That Will Surprise You | Social Media Useful Info | Scoop.it
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise

Via Ariadna's Fantasy
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Marco Favero's curator insight, February 26, 6:46 AM

aggiungi la tua intuizione ...

Maurice Couture's curator insight, Today, 9:16 AM

Voici un profil intéressant des usagers de Pinterest. Une plateforme plus particulièrement populaire  auprès des femmes de 24-34 ans (du moins aux USA).

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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Social Media Useful Info | Scoop.it

If the concept of social media ROI feels rather enormous, you’re not alone.


However you can still check out this "step-by-step & under 1,000 words" guide on how to calculate social media ROI for your marketing.

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Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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Why Google+ Is Dying (and Nearly Dead)

Why Google+ Is Dying (and Nearly Dead) | Social Media Useful Info | Scoop.it

Just a few years ago, Google+ seemed to be the social media platform to watch. Facebook and Twitter enjoyed a much brighter spotlight with far greater user numbers, but Google+ had something powerful neither of them could boast—the support of Google.


The Google+ name is still around, but the platform is completely transforming. Two elements of Google+, the sharing of photos and live streaming video chats, are now being separated into their own areas known as “Photos” and “Streams.” Now being directed by Google’s own Bradley Horowitz, Photos and Streams appear to have no lasting association with the Google+ brand.


Via massimo facchinetti
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Social Media Useful Info | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

Via John van den Brink
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Firstpoint Marketing and Communications's curator insight, March 29, 10:24 AM

LinkedIn is a tool for research, a social network, a recruiting tool and a powerful social selling platform. There is more to it than you probably imagine

Emmanuel 'Manny' Gigante's curator insight, March 29, 11:56 AM

linkedin #toolkit

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Following Acquisition, Twitter Launches Periscope — Live Video App for iOS

Following Acquisition, Twitter Launches Periscope — Live Video App for iOS | Social Media Useful Info | Scoop.it
Earlier this year, Twitter acquired Periscope, a video livestreaming app that was in beta at the time of purchase. Today, Twitter announced that it has launched the app for iOS.
Ivo Nový's insight:

Viewers can comment on the livestream and send “hearts” if they enjoy the video. The hearts act as a ranking mechanism. If the video is public, the more hearts the stream gets, the higher it will be displayed in the “Most Loved,” list.

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The Most Important Social Media Company You've Never Heard Of

The Most Important Social Media Company You've Never Heard Of | Social Media Useful Info | Scoop.it
Damien Patton has created a way to find out what is happening anywhere in the world--instantly. The inside story behind Banjo -- and the gold rush sure to follow.
Ivo Nový's insight:

Awesome idea, summarizing all relevant info about interesting news from around the globe! Check it out --> http://ban.jo/News

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How Twitter Analytics Can Make You A Better Marketer

How Twitter Analytics Can Make You A Better Marketer | Social Media Useful Info | Scoop.it
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.
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Tip: Do not focus on Facebook

Tip: Do not focus on Facebook | Social Media Useful Info | Scoop.it
Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc.

And they are not committed to Facebook, which is a different strategy when compared to most publishers.

As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel.
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Randy Hilarski's curator insight, March 26, 9:30 AM

Diversify your traffic sources. We use Native Ads, Display Ads and Paid Social for our clients. Google loves paid traffic, take advantage of it.

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How to Leverage Instagram and Pinterest for Your Business

How to Leverage Instagram and Pinterest for Your Business | Social Media Useful Info | Scoop.it
A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.

Would you like to have more influence? Whether you are just beginning your marketing strategy or need to build upon your existing community of followers, these two powerhouses can help bring in more brand ambassadors and attract new subscribers to your website.
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The Psychology of Excitement: How to Better Engage Your Audience

The Psychology of Excitement: How to Better Engage Your Audience | Social Media Useful Info | Scoop.it
Learn how to use the psychology of excitement to make your marketing more engaging.
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10 Trends Shaping the Future of Branded Content - Adweek

10 Trends Shaping the Future of Branded Content - Adweek | Social Media Useful Info | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.

Via brandinmind
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Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update

Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update | Social Media Useful Info | Scoop.it
On April 21st, 2015, Google will roll out an update that will make mobile friendliness a bigger part of its algorithm. If you don’t think this is a big deal, think again.

Why? Because Google is saying the mobile update will have a bigger impact than its Panda update.
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10 of the Best Social Media Slideshares From 2015 (so far)

10 of the Best Social Media Slideshares From 2015 (so far) | Social Media Useful Info | Scoop.it

More and more social media professionals are flocking to Slideshare to find and share insight. We’ve gathered some of the best examples from the past three months.


20 Facebook, Twitter, Linkedin & Pinterest Features You Didn’t Know Existed (But Totally Should)

Social Media for the Time-Strapped Entrepreneur

20 Super Actionable Social Media Tips

’30 Seconds On’ Numerical vs Emotional Engagement

Digital, Social & Mobile in 2015

6 Snapchat Hacks Too Easy To Ignore


Via malek
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malek's curator insight, March 28, 6:49 AM

My fav is

6 Snapchat Hacks Too Easy To Ignore

Marco Favero's curator insight, March 31, 3:06 PM

aggiungi la tua intuizione ...

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Periscope Could Make Twitter an Even More Powerful News Source

Periscope Could Make Twitter an Even More Powerful News Source | Social Media Useful Info | Scoop.it
Twitter has become the go-to social network for breaking news in recent years. The short form, ability to view a constantly updating stream in real time, and searchable hashtags made it perfectly suited to the rapid dissemination of news.


With the launch of Periscope, a live streaming app for iOS, Twitter has an opportunity to deliver even more news, with added credibility.

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Rescooped by Ivo Nový from Web Marketing and Social Media
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7 Smart Content Solutions For Your B2B Marketing Plans

7 Smart Content Solutions For Your B2B Marketing Plans | Social Media Useful Info | Scoop.it

Have you ever taken a look at how you’re sharing content with other businesses that you want to market to?


The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing....


Via Jeff Domansky, Sergio Prior
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Jeff Domansky's curator insight, March 29, 10:59 AM

7 tips to make your content sharing more interesting and more effective.

ARTTRA Grass's curator insight, March 30, 4:15 PM

These solutions are what www.artificialgrasstrader.co.uk uses for corporate clients.

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8 Winning Habits of Social Media’s Top Brands

8 Winning Habits of Social Media’s Top Brands | Social Media Useful Info | Scoop.it
In 2015 social media’s top brands are focusing on content in their marketing and advertising campaigns.

These winning characteristics should give you a clue how to use the habits of the web’s top brands in your own social media
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Social Media Useful Info | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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What Is Social Media Marketing?

What Is Social Media Marketing? | Social Media Useful Info | Scoop.it
Social media marketing refers to the process of gaining traffic or attention through social media sites.
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6 Social Media Monitoring Tools to Track Your Brand

6 Social Media Monitoring Tools to Track Your Brand | Social Media Useful Info | Scoop.it

Do you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

Check out these six tools to use to monitor mentions on blogs and social media.

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7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog | Social Media Useful Info | Scoop.it
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.

Why does this happen?

The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.
Ivo Nový's insight:
If your site visitors love the content and want to share it then don’t make it hard for them.
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Get More Conversions Using These 12 Twitter Stats | SEJ

Get More Conversions Using These 12 Twitter Stats | SEJ | Social Media Useful Info | Scoop.it
Twitter is an excellent social media platform to use for growing your brand, both personal and company. It is great for introducing new prospects to what


malek's insight:

Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.


Via malek
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malek's curator insight, March 25, 1:24 AM

Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.

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5 Ways to Use "Free" in Content Marketing Promotion

5 Ways to Use "Free" in Content Marketing Promotion | Social Media Useful Info | Scoop.it
The golden rule of marketing is that you are performing a value exchange. There is risk on both sides of that contract, whether you are B2B, B2C, B2G, or any other configuration wherein resources are being exchanged for some good or service. It’s your job as a marketer to reduce that friction—whether it be value perception, lack of awareness, cost, or otherwise—in order to get your product to its best audience.

Free is a powerful tool. It’s the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled “free.”

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 24, 9:22 AM

This article has many great tips to help you drive traffic.

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The Definitive List of Social Media Marketing Tools - RazorSocial

The Definitive List of Social Media Marketing Tools - RazorSocial | Social Media Useful Info | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via iNeoMarketing
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Richard Guha's curator insight, March 24, 10:14 AM

We do not carry out enough analysis of social media, yet there are plenty of opinions. It is time this changed.

Kim Harris's curator insight, March 24, 5:47 PM

Great social media marketing resources and well organized...

Firstpoint Marketing and Communications's curator insight, March 27, 8:06 AM

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.