In order to achieve a high position on search engines and drive traffic to your website(s), it is crucial that you have the perfect combination of tools. There are a variety of tools that you can use to achieve your goals.
Tools are generally divided into two categories – free and paid. I have included some of the most popular tools used by SEOs, detailing what they are used for and the results you can expect to get by using them.
Some of them are relatively easy to use, others may be more complex, but all of them will provide you with an idea of where to start and what to do to meet your goals.
This is probably the most basic tool, but also one of the most important to an SEO. This tool provides you with a website’s vital information including its page rank, the number of indexed pages and backlinks the site has, and its age.
This tool is a must have for SEO. Google Analytics is a free tool that Google provides to every registered website owner.
Google AdWords Tool
This is another free tool that you can take advantage of for both your SEO efforts and your PPC campaigns.
Using WordPress as the very foundation of your website, or content infrastructure, is vital for the success of your SEO strategy.
Open Site Explorer
This tool was designed by one of the powerhouses in our industry. The great news is that using SEOMoz’s Open Site Explorer is actually very simple.
Majestic SEO is another useful tool for backlink analysis. This tool will give you a better understanding of the market surrounding your website.
With Sheer SEO, you will automatically be able to monitor keyword density, keyword drops and increases in ranks over certain periods of time.
This is my absolute favorite tool for keyword research and analysis. With this tool, you can begin your competitive analysis with up to three different competitor domains. The program will compare PPC rates, keywords and organic search for these sites.
SEM Rush is quite possibly one of the most complete tools for SEO and PPC on the market.