Prospective clients often ask if they should invest in SEO (search engine optimization) or social media.
I answer this question by turning it into an analogy.
Should you put two front wheels on your car, or two rear wheels?
Just as a car needs both front wheels and rear wheels, your company needs both SEO and social media.
By having a presence on each major social network, you can easily dominate the first page of Google for “branded” searches.
A Google search for a company name often produces profile results from Facebook, LinkedIn, YouTube, Google Plus, Pinterest, Quora and SlideShare. If your company has profiles on all of these networks, then you will nearly dominate the first page results for your branded terms.
There’s a second part to my automotive analogy of SEO and social media.
If SEO gives you two wheels, and social media gives you the other two, then blogging is the fuel that drives the car. Blogging frequently with carefully-selected key phrases will boost both your social media presence and your SEO rankings.
written by Pam Aungst at www.PamAnnMarketing.com
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