Facebook keeps changing the rules.So what are the new rules? The biggest change is you can now include "calls to action" and these are now the focus of most Facebook cover designers and here are 5 great examples.
Twitter has been around for 8 years now, so you'd think its backend would be able to cope with even the biggest of traffic spikes. But apparently not, as last night the social network crashed, and it was Ellen DeGeneres' fault.
Most business houses appreciate the power of social media and its potential to promote their brand image and boost sales.
But many of them find social media rather overwhelming and unaware how to evolve the right social media marketing strategies.
Here are five easy steps to create a rewarding social media marketing plan.
1. Clearly define your objectives and business goals.
2. Identify your target audience if your SMM efforts are to succeed.
3. Choose the right social media platforms.
4. Create a practical social media calendar which will act as a guide to define what content to create, where to share it and how much time to devote to each social platform.
5. Define your Unique Selling Proposition (USP) as a set of features that sets your company apart from others in similar businesses and is relevant to your targeted audience and your social media objectives.
Have you thought before about your Twitter followers? How often they mention you? And, how do they actually interact with your tweets? TweetChup.com is a new cool Twitter analytic tool that takes you beyond your Tweets!
The question is: can we accurately compare Facebook to G+? It’s important to note that the G+ platform is different from the platforms of Facebook and Twitter.
According to Social Media Today, the G+ platform is a “different type of platform, with a different target audience.” As such, a fine line exists between social media made for socializing and social media made for business.
There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information.
So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms. That’s where an inbound marketing strategy can come into play.
“How Much Does Content Marketing Cost Your Business?”
Guillaume Decugis's insight:
The costs of a thorough content strategy are usually underestimated as this article points out.
Introducing a mix of content curation with content creation significantly reduces the cost while keeping you in control. You're probably already reading a lot about your business, your market and what's interesting for your target audience to read: in short you're already doing 80% of the curation work. Why not leverage it by publishing and sharing this content?