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Instagram and Pinterest ruling the list of most marketers

Instagram and Pinterest ruling the list of most marketers | Social Media Useful Info | Scoop.it
Marketers are always looking out for new and innovative ways to engage with customers. There are a plethora of options available for them to take wise...

Via Ali A. Sabkar
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Social Media Useful Info
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Top 10 social media acquisitions of 2014

2014 has come and gone, which means quite a few social media companies have done the same.

Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions.

The leaders are Twitter with 10 acquisitions, Facebook with 7, Yahoo at 5, LinkedIn 3, Hootsuite 3, and Sprinklr, also with 3.
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Super Bowl Advertising: Emotional Engagement Beats Entertainment - Always

Fewer than half of Super Bowl XLIX’s advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Surveyconducted by Brand Keys.


When it comes to Super Bowl ad playbooks, brands hope ads will score big in five ways: 1) big audiences, 2) big creative, 3) big buzz, and 4) big social networking, and 5) big levels of emotional brand engagement.


That last one is most important! It’s a leading-indicator of consumers’ positive behavior toward the brand in the only arena that counts – the real-world marketplace.

Ivo Nový's insight:

Interesting info: Today, if brands want a real return, it isn’t enough just to entertain, they need to emotionally engage consumers with their ads.

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Five Keys for Using Pinterest to Market Your Business

Five Keys for Using Pinterest to Market Your Business | Social Media Useful Info | Scoop.it

Pinterest is quietly becoming quite the social media juggernaut. Since its founding in 2010, over 70 million users worldwide have logged on to share their recipes, dream homes and personal goals.

What’s even more astounding is the demographic breakdown. Over 80% of Pinterest users are female, with 77% falling within the highly coveted 18-54 age group. Not only does that eclipse Facebook in terms of reaching women-but it edges out Twitter as well.

With such a sizeable share of the social media landscape, brands can simply no longer afford to ignore Pinterest as a viable way to reach customers.


by Bryan Kramer

Ivo Nový's insight:

Great tips on how to get started on Pinterest as an effective way to display your brand’s products, content and services.

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28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | Social Media Useful Info | Scoop.it
How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
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Patricia Alvarez's curator insight, January 28, 1:44 AM

I suspect this 1.72hours per day is grossly underestimated.

Gary Campbell's curator insight, Today, 8:48 AM

Is this a good thing? If an individual has the proper balance to do

work, and not be distracted, its ok, but many social media platforms are addictive. When I learned about Instagram I was checking and reviewing every few minutes throughout the day. I am glad that phase has passed, productive networking is key, but make sure you have some fun throughout the day.

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Pinterest Search Is Now Customized By Gender

Pinterest Search Is Now Customized By Gender | Social Media Useful Info | Scoop.it
Pinterest has adjusted its Guided Search system to serve results that differ depending on whether the user is female or male.

The change is part of efforts by Pinterest to attract more men to its network (according to comScore 71% of Pinterest’s 72.5 million users in December were women).
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How Your Small Business Can Use Twitter Effectively - SumAll

How Your Small Business Can Use Twitter Effectively - SumAll | Social Media Useful Info | Scoop.it
It seems like a lifetime since you chose your first profile picture or “liked” your first status update, doesn’t it? Last year, Facebook celebrated its 10-year anniversary. Although it’s still heralded as the biggest name in social media, there’s another platform that’s becoming more important every day: Twitter.
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8 Compelling Ways To Tell 140 Character Stories On Twitter

8 Compelling Ways To Tell 140 Character Stories On Twitter | Social Media Useful Info | Scoop.it

Twitter is one of the most effective means of getting your message across your target audience. Here are 8 tips for telling stories on Twitter to engage


Via Kamal Bennani
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Facebook Knows You Better Than You Know Yourself

Facebook Knows You Better Than You Know Yourself | Social Media Useful Info | Scoop.it
Whatever the scenario may be Facebook is a social channel that is gathering data from its billions of users to advance its efforts.


A new paper published by The Proceedings of the National Academy of Sciences of the United States through the use of a computer model can predict your personality type from your Facebook Likes.

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Sterlin Hirsch's curator insight, January 25, 5:50 PM

This article is important because it shows people that they need to be careful what they search or put on the internet. This can be dangerous because without knowing it, you could accidentally put something personal out in the open for everyone to see. 

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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Social Media Useful Info | Scoop.it
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.

Via Kamal Bennani, Maria Rekrut
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Bruce McDuffee's curator insight, January 21, 9:20 PM

Excellent comprehensive article all about sponsored content (native advertising).

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How To Optimize Website Content For SEO: A Content Marketer's Guide

How To Optimize Website Content For SEO: A Content Marketer's Guide | Social Media Useful Info | Scoop.it
This guide for content marketers highlights strategies that show you how to optimize website content for SEO discovery and ultimately conversion.

Via massimo facchinetti
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Twitter Confirms ZipDial Acquisition | SocialTimes

Twitter Confirms ZipDial Acquisition | SocialTimes | Social Media Useful Info | Scoop.it

Twitter has acquired ZipDial, the India-based startup that figured out how to convert the cultural “missed call” phenomenon into a lucrative business.

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Is Facebook Still Relevant for Businesses?

Is Facebook Still Relevant for Businesses? | Social Media Useful Info | Scoop.it

As marketers, we know social media is fantastic and laden with opportunities. As human beings behind the marketing machine, we wonder at the relevance of it all. I mean, what’s the point?


What’s the point of driving all those numbers with more likes, more engagement, more reach, more content and creating more noise all the time, especially on Facebook?

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Why You Should Integrate Social Media Platforms into Your App

Why You Should Integrate Social Media Platforms into Your App | Social Media Useful Info | Scoop.it
Integration is the buzz word of today.


Apps, on their own, can be boring piece of software. Only when they are integrated with social media are they able to unleash their true power.


This trend of social media integration in apps has just picked up, and there is no denying that it has been a game-changer .


The following are some concrete and compelling reasons why all apps should possess such integration:

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The Pinterest Smart Feed And What It Means For Your Business - Business 2 Community

The Pinterest Smart Feed And What It Means For Your Business - Business 2 Community | Social Media Useful Info | Scoop.it

As with most websites and social media, Pinterest wanted to give the users a better experience and deliver the most relevant content to them at all times.


To ensure their users are receiving personalized and content rich pins in their feed, Pinterest adjusted their smart feed to enhance certain elements.


What does this mean for your pins and how does it affect your exposure? We’ll outline this, as well as how to use these changes to your advantage when using Pinterest for your business.


Via Scott McElreath
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10 Brands that know How to Pinterest like a Pro!

10 Brands that know How to Pinterest like a Pro! | Social Media Useful Info | Scoop.it
Learn from the Best, here are the top 10 Brands that know How to Pinterest like a Pro! It's not hard to drive traffci from pinterest if you know how to.
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Why Pinterest Is So Addictive [infographic]

Why Pinterest Is So Addictive [infographic] | Social Media Useful Info | Scoop.it
Now all different types of people and companies use Pinterest.

Via Jeff Domansky, Scott McElreath
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Jeff Domansky's curator insight, December 23, 2014 2:35 AM

Now all different types of people and companies use Pinterest.

Patricia Alvarez's curator insight, January 28, 1:46 AM

A Picture speaks a thousand words! 

Darcy Bevelacqua's curator insight, January 28, 5:38 PM

I think Pinterest is something you have to try to really understand. WOrth your time - it may be more addicting than you think. 

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Does Social Media Stress You Out?

There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Social Media Useful Info | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.

Via Kenneth Carnesi, AitorOviedo
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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Social Media Useful Info | Scoop.it
A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates?

A new infographic produced by AdWeek draws off exclusive eMarketer data to break down 2015/2016 social network demographics. The data is reposted in its entirety below.
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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Social Media Useful Info | Scoop.it

Pinterest is still growing fast among the younger generation.  


Via Kamal Bennani, Marco Favero, massimo facchinetti, Peg Corwin, Ivana Dupalova
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Mr Tozzo's curator insight, December 18, 2014 3:14 AM

Pinterest Interests: What Marketers Need to Know

Michelle Gilstrap's curator insight, December 18, 2014 4:36 PM

Good information, Thanks Kamal

Sihem Neggaz's curator insight, December 18, 2014 5:59 PM

What you need to know!

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What You Need to Know About Inbound Marketing

What You Need to Know About Inbound Marketing | Social Media Useful Info | Scoop.it

Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.

Not convinced about the strength of Inbound Marketing? It's getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings.

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Twitter Launches Bing-Powered Tweet Translator

Twitter Launches Bing-Powered Tweet Translator | Social Media Useful Info | Scoop.it
Twitter has introduced a tweet translation feature to the platform that is powered by Microsoft’s Bing.

Supporting more than 40 languages, the feature is live now and visible on Twitter.com and the official iOS and Android apps.

You can view a tweet translation by clicking on the globe icon within the tweet.
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The Power of Pinterest for Small Businesses

The Power of Pinterest for Small Businesses | Social Media Useful Info | Scoop.it
Pinterest isn't just for fashion photos and creative crafting--small-business owners can take advantage of the platform's 66 million monthly users, too. Here's how.

Via Kelly Lieberman, Official AndreasCY
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Jakarta Web Developer's curator insight, January 21, 12:22 PM

be social:  
https://www.facebook.com/JakartaWebDeveloper

Aryn Sperandio's curator insight, January 22, 12:12 PM

Optimize your presence on Pinterest to reach a wider audience.

Randy Bauer's curator insight, January 22, 8:09 PM

Pinterest in Small Business

Randy Bauer Physical Therapist Bauer Physical Therapy, Laguna Hills,CA

http://bauerpt.com

http://www.pinterest.com/randybauerpt/

http://www.pinterest.com/randybauerpt/bauer-physical-therapy/

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How to Use Mobile Marketing to Generate Leads

How to Use Mobile Marketing to Generate Leads | Social Media Useful Info | Scoop.it

Mobile marketing has completely revolutionized the world of marketing.


Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity.


Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.

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5 Tips for Finding the Right Social Influencers for Your Brand

5 Tips for Finding the Right Social Influencers for Your Brand | Social Media Useful Info | Scoop.it
An endorsement from a powerful social media influencer can work wonders for your brand. Find out how to choose the perfect influencers to inspire trust and loyalty from your customers.
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