The connections that are possible for active users are of a higher quality than just about any site.
It isn’t just the community, though. There are plenty of places to meet influencers and people who work in social media. The tangible benefit is in the missions. Through missions, users are able to get assistance from high-quality social media users without having to coax or (gulp) buy engagement for clients.
Missions are actions that are paid for through Eaves, the currency on Empire Avenue. They have a wide range of possible uses from “read and comment on my blog post” to “retweet me”. Before you jump at me with an organic social media engagement tirade, keep in mind that the quality of the users fulfilling the missions is the highest possible.