Influence marketing is more widely known as social scoring at the moment. But 5 new platforms look to take influence marketing beyond a score.
A number does not reflect a person’s influence – context, relevance, action and integrity do, which is why I like the approach Appinions is taking to social influence.
TrendSpottr has the potential to change the way content is used as a business strategy for companies of all sizes, and how that content influences your marketing strategies.
Traackr looks to identify influencers based on three core concepts – Reach, Resonance and Relevance.
Kind of like a KickStarter for influence, Wahooly tracks the conversations about startup companies in their database. The more influence your conversation effects around a chosen company, the more points you earn with that company.
I’ve loved what the Tellagence guys are doing from the first moment I heard about them, mainly because these guys are doing everything right when it comes to online behaviours and understanding how influence truly works on the social web.
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