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2012: The Year of Online Video | Business 2 Community

2012: The Year of Online Video | Business 2 Community | Social Media Useful Info | Scoop.it

Wow, another year passed us by, where did that go? 2012 has been the year of digital video, with online video being the fastest-growing online ad format, with spending increasing by nearly 55% this year (e-marketer, 2012). 


2013 will see a significant growth in video viewing on mobile devices due to larger screens, stronger processors, better & faster mobile data coverage and of course the convenience of use. eMarketer predicts that there will be a 20% increase in the number of mobile video views.

By Neil Wood-Mitchell

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60 Mind-Blowing and Tweetable Social Media Stats

60 Mind-Blowing and Tweetable Social Media Stats | Social Media Useful Info | Scoop.it
Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!

Via The Fish Firm
Beth Wood's curator insight, May 16, 12:50 PM

Impressive numbers

Ali Anani's curator insight, Today, 12:38 AM

See the importance of new channels for your business

Maysa H Ballan's curator insight, Today, 6:25 AM

Thank you Khaled for posting!

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Google announces 41 new Google+ features including Pinterest-like card-based Stream

Google announces 41 new Google+ features including Pinterest-like card-based Stream | Social Media Useful Info | Scoop.it
At the Google I/O developers conference today in San Francisco, Google announced that Google+ would be getting 41 new features that affect the Stream, Hangouts and Photos sections.

Via John van den Brink
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5 Useful Apps for Facebook Business Pages

5 Useful Apps for Facebook Business Pages | Social Media Useful Info | Scoop.it
Using these apps for Facebook Pages, businesses can create custom tabs, collect visitor information, display videos, post new blog entries, run sweepstakes and more.

Via Mike Allton, massimo facchinetti
Mike Allton's curator insight, May 16, 10:21 AM

Guest blogger Srivathsan G K has some pretty cool suggestions on how you can spruce up that old Facebook Page and really engage your visitors. He runs through 5 apps you can use to create custom tabs, display videos, even run sweepstakes! Check them out and give them a try.

Have you used any apps yourself to improve your Facebook Page? What apps would you add to this list?

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How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic) | Social Media Useful Info | Scoop.it
When it comes to social media, men tend to spend more time on some sites, women on others.
Ivon Prefontaine's curator insight, May 15, 9:32 AM

It makes sense they will use social media differently. A woman with children might be more likely to take a call or text than a man without.

Jim Doyle's curator insight, May 17, 4:10 AM

Some good Demographics

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Promoting Content with Google+

Promoting Content with Google+ | Social Media Useful Info | Scoop.it
Google+ has broadcasting components for bloggers that can make the promotion of content easier and can create more interactive reader experience.

Via Mike Allton, massimo facchinetti
Mike Allton's curator insight, May 14, 9:45 AM

Are you taking full advantage of Google+?

 

Guest blogger and Hangout expert Sarah Hill walks us through the main reasons and features that make Google+ an ideal platform for promoting your new blog posts.

 

- Back End SEO
- Google Authorship
- Google+ Circles
- Google+ Communities
- Google+ Hangouts and YouTube

 

Are you a digital broadcaster? Are you taking advantage of these remarkable tools?

malek's curator insight, May 14, 11:03 AM

Is Google+ the new frontier? Or, the train has left the station?

Nedko Aldev's curator insight, May 15, 1:56 AM

add your insight...

 
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | Social Media Useful Info | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.


Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.


by Pam Dyer

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Influence Marketing [INFOGRAPHIC] | Social Media Today

Influence Marketing [INFOGRAPHIC] | Social Media Today | Social Media Useful Info | Scoop.it
Danny Brown and Sam Fiorella did some research around social influence marketing, namely:
  • Can social influence truly be measured?
  • Is anyone using influence tools?
  • What’s the future of influence marketing?

The infographic they created has some answers.

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Shareable content on social media | Social Media Today

Shareable content on social media | Social Media Today | Social Media Useful Info | Scoop.it

According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success.


These 8 useful tips will help you create socially shareable, relevant content.


by Danielle Cormier

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Klout Plans To Become A Social Network | Social Media Today

Klout Plans To Become A Social Network | Social Media Today | Social Media Useful Info | Scoop.it
Klout, like other disruptive companies, has been trying to figure out the best way to provide value to the people who use it. Klout has definitely succeeded in becoming a noteworthy metric to help identify influencers.


by Tammy Kahn Fennell

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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Social Media Useful Info | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
Martin Gysler's comment, May 8, 4:53 AM
As I can see, nobody is really happy here ... maybe Facebook should review his strategy.
Mr Branson's curator insight, May 8, 5:42 AM

It will be interesting to see if Facebook or facebookers can make video and chat work? I don't think so. The business model of Facebook has always been 'social' interaction and now asking facebookers to watch video instead of chat or gossip may turn the tide for Facebook. 

Sage Osterfeld's curator insight, May 8, 11:45 AM

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

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Why Your Brand Should Talk to Fans on Twitter | Social Media Today

Why Your Brand Should Talk to Fans on Twitter | Social Media Today | Social Media Useful Info | Scoop.it
Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don’t have any time or energy left to engage.
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77% of All Jobs are Posted on LinkedIn [INFOGRAPHIC] | Social Media Today

77% of All Jobs are Posted on LinkedIn [INFOGRAPHIC] | Social Media Today | Social Media Useful Info | Scoop.it

It seems someone may be missing out on three-quarters of all available jobs: LinkedIn - revolutionizing the world of recruiting.

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The Scoop on Email Marketing

The Scoop on Email Marketing | Social Media Useful Info | Scoop.it
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your

Via Gladys Pintado
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New Google+ Features Hit the Web | Social Media Today

New Google+ Features Hit the Web | Social Media Today | Social Media Useful Info | Scoop.it

This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates.

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Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight | Social Media Useful Info | Scoop.it
Randy Bauer's comment, May 16, 11:43 PM
Great content on your insight janigordon. The picture alone will become my new screensaver. Carry on.
Randy Bauer's curator insight, May 16, 11:45 PM

A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.

Nedko Aldev's curator insight, Today, 6:13 AM

add your insight...

 
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5 Ways to Show the Value of Social

5 Ways to Show the Value of Social | Social Media Useful Info | Scoop.it
When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.

Via Level343, Mau
Level343's curator insight, May 15, 8:26 AM

Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.

 

Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business.

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4 Lessons in Creating Dynamic Social Content | Social Media Today

4 Lessons in Creating Dynamic Social Content | Social Media Today | Social Media Useful Info | Scoop.it
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook.


by Jon Thomas

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5 Reasons We Use Social Media - Infographic

5 Reasons We Use Social Media - Infographic | Social Media Useful Info | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Ana Cristina Pratas, Jesús Hernández
John van den Brink's curator insight, May 13, 2:39 PM

Great infographic!

José Antônio Carlos's curator insight, May 14, 7:22 AM

Excelente exemplo de como as midias sociais vão se tornado instrumentos de trabalho indispensáveis para as organizações do século XXI.

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The Ten Best Tumblr Blogs To Follow

The Ten Best Tumblr Blogs To Follow | Social Media Useful Info | Scoop.it
Ten of the best Tumblr blogs around, including texfromdog, fuckyeah dessert, Dads on holiday, Remembering things and lots in-between
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How I Podcast and Why I Think You Should

How I Podcast and Why I Think You Should | Social Media Useful Info | Scoop.it

John Jantsch talks about podcasting. Podcasting is making a comeback thanks to a growing consumer demand for content. If you're not listening to podcasts, or better yet, producing your own audio content, you better reconsider.


Via Stan Smith
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Using Social Media as a Customer Service Tool [INFOGRAPHIC] | Social Media Today

Using Social Media as a Customer Service Tool [INFOGRAPHIC] | Social Media Today | Social Media Useful Info | Scoop.it
Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard!


by Brianna Smith

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52 Gmail Shortcuts You Should Know About - Edudemic

52 Gmail Shortcuts You Should Know About - Edudemic | Social Media Useful Info | Scoop.it
There are dozens of Gmail shortcuts that you should check out in your never-ending quest to reach the elusive 'inbox zero' goal.
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Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer

Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer | Social Media Useful Info | Scoop.it
Bonnie Bracey Sutton's comment, April 25, 2:32 PM
thank you,.
Neil Ferree's comment, April 25, 3:16 PM
Next to last comment → once you guys at ReelSurfer finalize your case study → I'd like to read it 30 seconds later
ReelSurfer's comment, April 25, 8:46 PM
Will do! We are also in a private beta to allow our clips to link back to promote a site or a product. Would love to invite anyone from this thread to take part. Please email neil@reelsurfer.com if you want more info.
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How I Use Social Networks | Social Media Today

How I Use Social Networks | Social Media Today | Social Media Useful Info | Scoop.it
There are many different social networks out there, and if you're like me, you have accounts on a lot of them.


by Mike Allton

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Understanding Your Audience: Three Ways to Improve Engagement

Understanding Your Audience: Three Ways to Improve Engagement | Social Media Useful Info | Scoop.it
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy.

Via Stan Smith
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