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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | Social Media Useful Info | Scoop.it
More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.
Ivo Nový's insight:

This revealing infographic shows just how much non-profits leveraged social media over the past year.

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What Digital Marketers Can Expect in 2015

What Digital Marketers Can Expect in 2015 | Social Media Useful Info | Scoop.it

End-of-the-year lists can be a nice way to reflect on what was significant, successful, or downright awful over the past twelve months.


But for those of us in tech, reflection is equivalent to thinking backwards. The end of the year should be an opportunity to think about what's next..


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5 Sources of Online Traffic You’ve Never Heard Of

5 Sources of Online Traffic You’ve Never Heard Of | Social Media Useful Info | Scoop.it

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires.


Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic.


Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | Social Media Useful Info | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.

Via Brian Yanish - MarketingHits.com, Scott McElreath, robosheauk
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clare wakeman's curator insight, December 19, 11:05 AM

the only thing thats going to be changed in social media that all bad apples in the systems will be going and walsall council will be found out what there real fallings are

donhornsby's curator insight, December 20, 7:59 AM
(article) The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: 

The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: Look for opportunities where you can bring out the human side in your social media content.

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The World of Social Media 2014: Statistics, Facts & Figures

The World of Social Media 2014: Statistics, Facts & Figures | Social Media Useful Info | Scoop.it

It’s been a big year for the world, and it’s been a big year for social media.


The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.


Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.


This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.


Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.

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malek's curator insight, December 19, 8:49 AM

Support meaningful interactions:  the number one reason why social media is thriving on a narrow scale.

Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.

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6 Must-Have Tools to Boost Your Social-Media Productivity

6 Must-Have Tools to Boost Your Social-Media Productivity | Social Media Useful Info | Scoop.it
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.


Thankfully, there are tools to help you boost your social media productivity and marketing.

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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Social Media Useful Info | Scoop.it

Any successful website, blog or social media account needs eye-catching imagery.


Fortunately there are plenty of resources available, the issue is that most of them are either very expensive or under the jurisdiction of extremely complicated licensing laws.


Once you do find a resource that offers free stock images, the majority of these sites host the same, similar stock photography and clichéd ‘arty’ photos.


Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:39 PM

aggiungi la tua intuizione ...

David Swaddle's curator insight, December 17, 8:26 PM

A great resource list for anybody creating PowerPoints, websites or learning materials. It can be a real pain to find the images you can use, but this list should help you get the job done with style.

Andrew Gerkens's curator insight, December 17, 11:31 PM

Pixabay has been my go to site, but there is a great list of options here!

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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study | Social Media Useful Info | Scoop.it

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.


Shopping and price comparison website Give as you Live surveyed more than four thousand United Kingdom shoppers in November and found that almost two thirds (64 percent) would stop what they were doing to click an email link from a retailer.

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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis, Nedko Aldev
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Guillaume Decugis's curator insight, December 8, 5:13 PM

We're all like @Brian Fanzo running out of time and trying to have more impact. These are great ways to save time on content sourcing which should help:

- your social media efforts by finding content to engage your audience,

- your content marketing efforts through value-adding content curation,

- your content creation efforts by informing your creative process (hint: you should write what these tools don't find as nobody wrote it yet).


Bonus benefit: if you start sharing with your team, it will also ensure everybody's more aligned and in sync with your industry. 

FlyingVideoPro's curator insight, December 13, 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

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3 Key Components to Building Social Media Campaigns That Drive Results

3 Key Components to Building Social Media Campaigns That Drive Results | Social Media Useful Info | Scoop.it
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
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The Content Marketing Plan That Quadruples Your Leads

The Content Marketing Plan That Quadruples Your Leads | Social Media Useful Info | Scoop.it
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
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Marco Favero's curator insight, December 14, 8:55 AM

aggiungi la tua intuizione ...

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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Social Media Useful Info | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.

Via Jeff Domansky, Scott McElreath
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Jeff Domansky's curator insight, December 9, 1:49 AM

With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing.

Gina Tucker's curator insight, December 9, 2:04 PM

will you be on top of social media in 2015? 

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How to Get Twitter Followers Who Actually Matter

How to Get Twitter Followers Who Actually Matter | Social Media Useful Info | Scoop.it
As of right now, I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here's my strategy for gaining valuable followers.


Attracting quality followers requires you to complete a few tasks and maintain a regime to keep your Twitter following alive.


by @meloniedodaro

Ivo Nový's insight:

Great Insights of Melonie Dodaro LinkedIn & Social Selling Expert.

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How Big Data Is Driving Content Marketing Strategies

How Big Data Is Driving Content Marketing Strategies | Social Media Useful Info | Scoop.it
If there’s one thing that totally freaks out regular folks, it’s the idea of big data.


Here are companies that you regularly go to for, say, yogurt, or diapers, or beard trimmers,and they’re collecting personal information on you and your spending habits.


Then, they take that information and use it to sell you more products. That’s right, everybody. Big brother is actually watching, and he’s trying to get you to buy more soda.

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Stats To Convince Your Boss To Invest In Social Media And Content Marketing

Stats To Convince Your Boss To Invest In Social Media And Content Marketing | Social Media Useful Info | Scoop.it
Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC]

Via massimo facchinetti
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8 Tips About Social Posting for Engagement

8 Tips About Social Posting for Engagement | Social Media Useful Info | Scoop.it
Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind.
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clare wakeman's curator insight, Today, 5:32 AM

i have some tips get all the bad apple proffessionals out of the systems who are putting children at risk

Rescooped by Ivo Nový from Curation & The Future of Publishing
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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Social Media Useful Info | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis
Ivo Nový's insight:
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

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Alfredo Corell's curator insight, December 13, 7:29 AM

Myth #1: Content Curation Is One Size Fits All.

Myth #2: Content Curation Is Quick.

Myth #3: Content Curation Is All Automated.

Myth #4: Your Influencers Know What’s Best.

Myth #5: Content Curation Is The Same Thing As Copy/Paste.

Myth #6: Curated Content Upstages Your Original Content.

Myth #7: You Aren’t a Thought Leader If You Use Third Party Content.

Myth #8: Content Curation is Predictable.

Myth #9: Always Share The Same Sources.

Myth #10: Sharing a Link is Good Enough.

Myth #11: Only Share Content That’s Popular.

Myth #12: Throw Content At The Wall And See What Sticks.


Read more at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590#H7PGIuJWAJiCLrE8.99
Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

donhornsby's curator insight, December 20, 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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19 most useful online tools

19 most useful online tools | Social Media Useful Info | Scoop.it

Spend 60 seconds daily to learn something new


Check out these interesting links to learn some of the most useful online tools ever invented.




Via ICTPHMS
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12 Traditional Marketing Tactics With Surprisingly High ROIs

12 Traditional Marketing Tactics With Surprisingly High ROIs | Social Media Useful Info | Scoop.it

“When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with. But sometimes, effective marketing means going back to the basics. So we asked 12 entrepreneurs to share traditional marketing tools that have had a surprisingly high ROI for them.”


Via Brian Yanish - MarketingHits.com, Jesús Hernández
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How to Use Twitter Cards in Social Media Marketing

How to Use Twitter Cards in Social Media Marketing | Social Media Useful Info | Scoop.it
What are Twitter Cards, and how do they work? They enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement.
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A Crowdfunding Site Indiegogo has just launched a new service - Indiegogo Life

A Crowdfunding Site Indiegogo has just launched a new service - Indiegogo Life | Social Media Useful Info | Scoop.it
Indiegogo has just launched a new service, Indiegogo Life, for campaigns raising money for emergencies, medical expenses, celebrations and other life events
Ivo Nový's insight:

While successfully funded campaigns on Indiegogo are charged a fee of 4 percent if they use PayPal or 9 percent if they don’t, Indiegogo Life won’t charge any platform fees.

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What Will Your Twitter Timeline Look Like in 2015?

What Will Your Twitter Timeline Look Like in 2015? | Social Media Useful Info | Scoop.it
Learn about some potential Twitter timeline changes and how they might affect your Twitter experience
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Marco Favero's curator insight, December 15, 8:32 AM

aggiungi la tua intuizione ...

Ben Phillips's curator insight, December 15, 12:06 PM

Personally, I'm excited to see what Twitter does with the new timeline adjustments. I was very hesitant at first about their curating what I see and, more importantly, what I DON'T see. As far as I can tell, few items will be removed from the timeline, this is about adding more  to expand the reach of a tweet and promote more activity with users. All in all, I think the biggest mistake any tech company can make is to resist change.

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30 social media marketing ideas from big brands

30 social media marketing ideas from big brands | Social Media Useful Info | Scoop.it
30 social media marketing ideas from big retail brands is here for you in case you're stuck with what to post. Learn social media from famous e-commerce shops!
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5 Video Apps to Boost Your Social Media Reach

5 Video Apps to Boost Your Social Media Reach | Social Media Useful Info | Scoop.it

Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?


Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow.

Ivo Nový's insight:

We all know that video is important but the problem is that it's difficult to create, unless you use these great video apps, check them out.

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Why You Need to Use Video Marketing In Your 2015 Social Media Campaign

Why You Need to Use Video Marketing In Your 2015 Social Media Campaign | Social Media Useful Info | Scoop.it

Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of videos every single minute.


Via Kamal Bennani, Scott McElreath, robosheauk
Ivo Nový's insight:

Interesting overview of how the main social networks gradually turn their efforts towards video marketing.

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Elizabeth Hutchinson's curator insight, November 28, 5:46 PM

Time to get the video camera out! Tough if you are a shy person...

Kim Nesbitt's curator insight, November 30, 12:27 AM

Video marketing is going to be "Big" in 2015.

Amanda Shaw's curator insight, December 16, 12:43 PM

We're excited to bring top quality video marketing to our clients. This is the year to do it!

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YouTube finally lets you make GIFs without leaving YouTube

YouTube finally lets you make GIFs without leaving YouTube | Social Media Useful Info | Scoop.it

YouTube now has an integrated GIF creation tool, but the rollout is extremely limited.

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