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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | Social Media Useful Info | Scoop.it
More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.
Ivo Nový's insight:

This revealing infographic shows just how much non-profits leveraged social media over the past year.

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12 Traditional Marketing Tactics With Surprisingly High ROIs

12 Traditional Marketing Tactics With Surprisingly High ROIs | Social Media Useful Info | Scoop.it

“When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with. But sometimes, effective marketing means going back to the basics. So we asked 12 entrepreneurs to share traditional marketing tools that have had a surprisingly high ROI for them.”


Via Brian Yanish - MarketingHits.com, Jesús Hernández
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How to Use Twitter Cards in Social Media Marketing

How to Use Twitter Cards in Social Media Marketing | Social Media Useful Info | Scoop.it
What are Twitter Cards, and how do they work? They enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement.
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A Crowdfunding Site Indiegogo has just launched a new service - Indiegogo Life

A Crowdfunding Site Indiegogo has just launched a new service - Indiegogo Life | Social Media Useful Info | Scoop.it
Indiegogo has just launched a new service, Indiegogo Life, for campaigns raising money for emergencies, medical expenses, celebrations and other life events
Ivo Nový's insight:

While successfully funded campaigns on Indiegogo are charged a fee of 4 percent if they use PayPal or 9 percent if they don’t, Indiegogo Life won’t charge any platform fees.

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What Will Your Twitter Timeline Look Like in 2015?

What Will Your Twitter Timeline Look Like in 2015? | Social Media Useful Info | Scoop.it
Learn about some potential Twitter timeline changes and how they might affect your Twitter experience
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Marco Favero's curator insight, December 15, 8:32 AM

aggiungi la tua intuizione ...

Ben Phillips's curator insight, December 15, 12:06 PM

Personally, I'm excited to see what Twitter does with the new timeline adjustments. I was very hesitant at first about their curating what I see and, more importantly, what I DON'T see. As far as I can tell, few items will be removed from the timeline, this is about adding more  to expand the reach of a tweet and promote more activity with users. All in all, I think the biggest mistake any tech company can make is to resist change.

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30 social media marketing ideas from big brands

30 social media marketing ideas from big brands | Social Media Useful Info | Scoop.it
30 social media marketing ideas from big retail brands is here for you in case you're stuck with what to post. Learn social media from famous e-commerce shops!
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5 Video Apps to Boost Your Social Media Reach

5 Video Apps to Boost Your Social Media Reach | Social Media Useful Info | Scoop.it

Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?


Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow.

Ivo Nový's insight:

We all know that video is important but the problem is that it's difficult to create, unless you use these great video apps, check them out.

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Why You Need to Use Video Marketing In Your 2015 Social Media Campaign

Why You Need to Use Video Marketing In Your 2015 Social Media Campaign | Social Media Useful Info | Scoop.it

Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of videos every single minute.


Via Kamal Bennani, Scott McElreath, robosheauk
Ivo Nový's insight:

Interesting overview of how the main social networks gradually turn their efforts towards video marketing.

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Elizabeth Hutchinson's curator insight, November 28, 5:46 PM

Time to get the video camera out! Tough if you are a shy person...

Kim Nesbitt's curator insight, November 30, 12:27 AM

Video marketing is going to be "Big" in 2015.

Amanda Shaw's curator insight, December 16, 12:43 PM

We're excited to bring top quality video marketing to our clients. This is the year to do it!

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YouTube finally lets you make GIFs without leaving YouTube

YouTube finally lets you make GIFs without leaving YouTube | Social Media Useful Info | Scoop.it

YouTube now has an integrated GIF creation tool, but the rollout is extremely limited.

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4 Unforgettable Tips for Email Marketing Success

4 Unforgettable Tips for Email Marketing Success | Social Media Useful Info | Scoop.it
Did you know that marketers sent over 838 billion emails last year?


According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment.


With all of the startling statistics and cost efficiency of email marketing, businesses often times don’t put the necessary time and effort into this essential form of online marketing.

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bizitservicesus's curator insight, December 12, 12:51 AM

biz IT Services offers all types of business IT solutions include Mobile App, SEO, BPO, Web Development & design services. We have experienced specialists

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media Useful Info | Scoop.it

Are you advertising on social media?


Do you want more attention for your social media ads?


The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. 

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14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | Social Media Useful Info | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

Via Pantelis Chiotellis
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33 Content Marketing Tips for Twitter, in 140 characters or less

33 Content Marketing Tips for Twitter, in 140 characters or less | Social Media Useful Info | Scoop.it

“Content builds relationships. Relationships build trust. Trust drives revenue.” - Andrew Davis


It’s better to have a much smaller audience that is targeted than a larger one that doesn’t convert. Neil Patel

Ivo Nový's insight:

33 content marketing tips that can help build relationships.

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Five Tips for Effective 'Emotional Branding'

Five Tips for Effective 'Emotional Branding' | Social Media Useful Info | Scoop.it

What we're now calling emotional branding isn't new. Dale Carnegie developed famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills.

And this stuff works and sells. How to Win Friends and Influence Peoplehas sold over 30 million copies since its first printing in 1936.
Ivo Nový's insight:

Feeling is what emotional branding is about - as a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problems.

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Rebecca Lynch's curator insight, December 10, 10:09 AM

The market today is saturated with opportunities to promote products and services - to the point where consumers are becoming numb to traditional advertising tactics. The growing trend of emotional branding is a way to stand out and create a conversation between consumers who share commercials and images across social media. In the past, Budweiser would release a sentimental SuperBowl commercial once a year. Now, companies can create entire campaigns around emotional branding. Adding emotion is a fantastic element for branding, as consumers look to emotionally connect to brands and form relationships. Emotion branding integrates seamlessly with storytelling, which is also a strong current trend.

Rescooped by Ivo Nový from Training, eBook, Social Media & Web Design
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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Social Media Useful Info | Scoop.it

Any successful website, blog or social media account needs eye-catching imagery.


Fortunately there are plenty of resources available, the issue is that most of them are either very expensive or under the jurisdiction of extremely complicated licensing laws.


Once you do find a resource that offers free stock images, the majority of these sites host the same, similar stock photography and clichéd ‘arty’ photos.


Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:39 PM

aggiungi la tua intuizione ...

David Swaddle's curator insight, December 17, 8:26 PM

A great resource list for anybody creating PowerPoints, websites or learning materials. It can be a real pain to find the images you can use, but this list should help you get the job done with style.

Andrew Gerkens's curator insight, December 17, 11:31 PM

Pixabay has been my go to site, but there is a great list of options here!

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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study | Social Media Useful Info | Scoop.it

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.


Shopping and price comparison website Give as you Live surveyed more than four thousand United Kingdom shoppers in November and found that almost two thirds (64 percent) would stop what they were doing to click an email link from a retailer.

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Rescooped by Ivo Nový from СписаниеТО Интернет Маркетинг
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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis, Nedko Aldev
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Guillaume Decugis's curator insight, December 8, 5:13 PM

We're all like @Brian Fanzo running out of time and trying to have more impact. These are great ways to save time on content sourcing which should help:

- your social media efforts by finding content to engage your audience,

- your content marketing efforts through value-adding content curation,

- your content creation efforts by informing your creative process (hint: you should write what these tools don't find as nobody wrote it yet).


Bonus benefit: if you start sharing with your team, it will also ensure everybody's more aligned and in sync with your industry. 

FlyingVideoPro's curator insight, December 13, 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

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3 Key Components to Building Social Media Campaigns That Drive Results

3 Key Components to Building Social Media Campaigns That Drive Results | Social Media Useful Info | Scoop.it
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
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The Content Marketing Plan That Quadruples Your Leads

The Content Marketing Plan That Quadruples Your Leads | Social Media Useful Info | Scoop.it
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
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Marco Favero's curator insight, December 14, 8:55 AM

aggiungi la tua intuizione ...

Rescooped by Ivo Nový from Social Media News - ValleySocialMedia.com
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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Social Media Useful Info | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.

Via Jeff Domansky, Scott McElreath
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Jeff Domansky's curator insight, December 9, 1:49 AM

With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing.

Gina Tucker's curator insight, December 9, 2:04 PM

will you be on top of social media in 2015? 

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How to Get Twitter Followers Who Actually Matter

How to Get Twitter Followers Who Actually Matter | Social Media Useful Info | Scoop.it
As of right now, I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here's my strategy for gaining valuable followers.


Attracting quality followers requires you to complete a few tasks and maintain a regime to keep your Twitter following alive.


by @meloniedodaro

Ivo Nový's insight:

Great Insights of Melonie Dodaro LinkedIn & Social Selling Expert.

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How Big Data Is Driving Content Marketing Strategies

How Big Data Is Driving Content Marketing Strategies | Social Media Useful Info | Scoop.it
If there’s one thing that totally freaks out regular folks, it’s the idea of big data.


Here are companies that you regularly go to for, say, yogurt, or diapers, or beard trimmers,and they’re collecting personal information on you and your spending habits.


Then, they take that information and use it to sell you more products. That’s right, everybody. Big brother is actually watching, and he’s trying to get you to buy more soda.

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DeviantArt releases free mobile art app | Digital art | Creative Bloq

DeviantArt releases free mobile art app | Digital art | Creative Bloq | Social Media Useful Info | Scoop.it
The new mobile app will allow users to update their status and upload images on the move.
Ivo Nový's insight:

The app is free, with an age rating of 17+, requires iOS 8 or later, and takes just over 18MB space. It will, however, offer its users quick access to the site’s 280 million images.

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9 social media trends to watch in 2015

9 social media trends to watch in 2015 | Social Media Useful Info | Scoop.it

One of social media's most defining characteristics is its constant rate of change.


Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals.


In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before.


"This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we're trying to do in the first place, and how we can add value in order to take value from each of these platforms," said Brian Solis, principal analyst for Altimeter Group.”


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Jesús Hernández
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Anjelina jj's curator insight, December 9, 6:54 AM

Very Interesting 

Marco Favero's curator insight, December 9, 8:47 AM

aggiungi la tua intuizione ...

Melanie Leszcynski's curator insight, December 9, 9:34 AM

I think articles like these, that analyze what people like and what things are popular is very beneficial. It is a very good to reflect on what was important to people to understand their likes and dislikes but it's imperative to always be on the lookout for new things, new trends. 

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Women rule YouTube's top 10 music videos of 2014

Women rule YouTube's top 10 music videos of 2014 | Social Media Useful Info | Scoop.it

As part of its year-end tradition, YouTube tallied up the most-watched music videos of 2014, and this year's numbers proved that girls ran the show.


Eight of the 10 artists were women, with some songs featuring two female singers. Last year's top 10 list featured four male artists.

Ivo Nový's insight:

Some of the songs are really amazing.

If you didn't see "Chandelier" by Sia yet,

it's your chance now --> http://youtu.be/2vjPBrBU-TM <--

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Jeanine Askew's curator insight, December 10, 12:02 PM

Key Takeaway: Youtube has created a new platform for listening to music and watching music videos.

 

Particularly women have an opportunity to display more music without the approval of a radio station or a tv channel. Women have an opportunity to make creative work and display their work across cultures and to millions of fans simultaneously. 

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Goodbye, SEO: PR is the new king

Goodbye, SEO: PR is the new king | Social Media Useful Info | Scoop.it

Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content. 


It may be a little frustrating from a PR perspective, but Google is making strong writers the real heroes of the new online world.


More than ever, the focus is on what’s interesting—funny, weird, horrifying or uplifting — rather than a bunch of arbitrary words that don’t have anything to do with your brand or business.

Ivo Nový's insight:

What makes your story unique and newsworthy? If you’re writing a press release on your new line of hats, ask yourself why people should care.

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