As much as you want to think that your Twitter profile, tweet stream, Facebook business page and blog are all about you, they aren’t.
Yes, you can use these platforms to establish authority, build community and trust, it is not a walking billboard of YOU. Your online personas should scream helpfulness, content that inspires, conversation that engages.
Talk to your communities in voices they like to communicate, not in web speak. Ask them what they want if you don’t know. Take time to know your audience, partners, clients and more.
The better you understand your audiences, the better you will be able to help them. The more you help them, the more they will trust you via your actions.
by Pam Moore