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New Features for LinkedIn Company Pages | Social Media Sun

New Features for LinkedIn Company Pages | Social Media Sun | Social Media Useful Info | Scoop.it

There have been lots of changes happening for Companies on LinkedIn by way of their Company Pages. If you haven’t heard the news, here’s what you need to know.

First, there are over two million companies who have claimed their pages on LinkedIn. What are you waiting for? And, if you have a page but it’s been a while since you put it up: take a new look!

 

In addition to the overview, you now have the ability to add Careers—if you use the job posting service—and Products & Services. Here’s where it gets good! You can now segment by audience demographics what people see when they look at your Products & Services tab. Can I get a WoW!? How do they do it?

 

the whole article:

http://socialmediasun.com/new-linkedin-page-features/

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An Influencers Huge Online Audience Means Nothing If All Their Followers Are Robots

An Influencers Huge Online Audience Means Nothing If All Their Followers Are Robots | Social Media Useful Info | Scoop.it

Anyone can have impressive numbers. You can buy followers, email lists, likes, comments, even website visitors.

 

Unfortunately, all of the questions are about numbers. Just numbers. Instead, they should be about the people behind the numbers because there is a big difference between 1,000 real, engaged, and loyal fans and 100,000 robots.

 

So, if you're a brand (or someone looking for a person to add value to your online summit) stop looking at numbers. It's time to look beyond vanity metrics to start seeing a possible return on investment for working with online influencers.

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Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience | Social Media Useful Info | Scoop.it
On social media, you have to embrace the idea that it's not all about talking. When you start to listen to what's going on, you'll be shocked at how quickly your engagement levels will rise.
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drula eric's curator insight, January 28, 6:28 AM
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5 Brand Storytelling Examples To Energize Your Content

5 Brand Storytelling Examples To Energize Your Content | Social Media Useful Info | Scoop.it
Today, every company is trying to share their unique story with the world. But I won’t bore you by telling you stuff you’ve heard before.

Instead let’s take a look at 5 inspirational brand storytelling examples, and the ingredients for a great brand story.

Via Gregg Morris, massimo facchinetti
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4 Reasons Why Social Media Matters for Your Personal Brand

4 Reasons Why Social Media Matters for Your Personal Brand | Social Media Useful Info | Scoop.it
The most effective kind of branding takes place on a human level, and the way your networks perceive you is essential to how your brand is defined.
Via massimo facchinetti
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What to Post on Your Social Media Accounts?

What to Post on Your Social Media Accounts? | Social Media Useful Info | Scoop.it
Social media is the best way to get through to your audience - but what do you share to get them keen? Here are some top tips for conten
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Why Are Brands Turning to Social Media Influencers?

Why Are Brands Turning to Social Media Influencers? | Social Media Useful Info | Scoop.it
As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community.


These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, their primary focus lies in researching new products and services online.


Being addicted to social media, they also share their thoughts and experiences online, leveraging their powerful presence to either make or break a brand.


Via Brian Yanish - MarketingHits.com
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Sherry Bonelli's curator insight, February 20, 2016 3:09 PM

Brand Influencers can really help grow your social media reach. Are you an Influencer or are you trying to find Influencers?

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Facebook Is a Business That’s Learned How To Win

Facebook Is a Business That’s Learned How To Win | Social Media Useful Info | Scoop.it
Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.
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How To Start A Successful Content Marketing Campaign From Scratch

How To Start A Successful Content Marketing Campaign From Scratch | Social Media Useful Info | Scoop.it

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed.


Via massimo facchinetti, malek
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Social Media Malware: What Is It And How Do You Avoid It?

Social Media Malware: What Is It And How Do You Avoid It? | Social Media Useful Info | Scoop.it

With the rise in the use of technology and the internet within the past decade, social media is becoming increasingly more popular. Unfortunately, so are cyberattacks, and social media just happens to be an appealing place for hackers to lurk in an attempt to hijack your personal information.


With the following tips, you can avoid Social Malware and you’ll be much safer online..

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Why You Won't Recognize SEO in Five Years

Why You Won't Recognize SEO in Five Years | Social Media Useful Info | Scoop.it

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.


To this point, SEO has predominantly revolved around browser-based search engines. More precisely, it's been linked directly to Google. That's where all the search activity has been. That's where content consumption has historically started. Not anymore. 


Via Brian Yanish - MarketingHits.com
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Is Red Bull The Top Content Marketing Company in the World?

Is Red Bull The Top Content Marketing Company in the World? | Social Media Useful Info | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 19, 2016 10:37 PM

We answered this question in the affirmative in a siilar post for [url=/u/98044 x-already-notified=1] janlgordon[/url] Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Tools to Optimize Your Social Scheduling When You Need a Break

Tools to Optimize Your Social Scheduling When You Need a Break | Social Media Useful Info | Scoop.it
Ever want to take a day off from posting on social media?

Have you considered scheduling posts for weekends and holidays, or when you just can’t respond?

Posting to Facebook and Twitter when many businesses are silent helps you stay top of mind with your followers.

In this article you’ll discover how to keep your social media accounts stocked with content when you’re on break.
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These Are the Mobile Commerce Trends You Need to Watch in 2016

These Are the Mobile Commerce Trends You Need to Watch in 2016 | Social Media Useful Info | Scoop.it
If 2015 was the year of mobile and video, what will 2016 hold? Now that most social platforms and many of the companies doing business on them are thinking mobile-first, let’s take a look at what this year has in store.
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What to Expect in the Internet of Things Industry in 2017 (So You Can Get Ahead)

What to Expect in the Internet of Things Industry in 2017 (So You Can Get Ahead) | Social Media Useful Info | Scoop.it
Since the creation of the first web page, the connected world has been constantly changing at a rapid pace, speeding its way through Web 2.0 and propelling us into the future. That future is now. The Internet of Things (IoT) is taking shape, and it's ushering in the third major evolution of the internet.
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10 Visual Marketing Tips to Master Social Media Engagement

10 Visual Marketing Tips to Master Social Media Engagement | Social Media Useful Info | Scoop.it
Make the most of your high-quality content by boosting social media engagement and increasing your exposure with these visual marketing tips.
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13 Ways to Grow Your Social Media Audience in 2017

13 Ways to Grow Your Social Media Audience in 2017 | Social Media Useful Info | Scoop.it
Looking to boost your social media audience? Here are some key tips from contributor Dhariana Lozano.
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10 Golden Rules for Social Media Managers and Marketers - The Buffer Blog

10 Golden Rules for Social Media Managers and Marketers - The Buffer Blog | Social Media Useful Info | Scoop.it
From setting proper social media goals to truly understanding consumer behavior - Here are the 10 golden rules for social media managers and marketers.
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Facebook IQ Examines the Tender Side of Technology

Facebook IQ Examines the Tender Side of Technology | Social Media Useful Info | Scoop.it
Does technology drive people further apart or pull them closer together? The latter is true, according to a recent study by Facebook IQ.
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Stan Smith's curator insight, May 11, 2016 2:03 AM
Living in Europe while most of my family lives in the United States I tend to think it pulls us closer together, BUT on the other hand side I've seen how smart phones can interfere with good communication with the people in my own house if we allow it to happen.
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The Psychology of How and Why We Share

The Psychology of How and Why We Share | Social Media Useful Info | Scoop.it

What makes us stop and share one piece of content when nearly everything else gets ignored?


Is it the type of content? Is it the source of the content? Or totally unrelated to the content?


The psychology of sharing has been studied by academics and marketers alike. New York Times best selling author Tucker Max boils the psychology of sharing down to one word, “status.


Ivo Nový's insight:

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

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Marco Favero's curator insight, February 20, 2016 4:56 AM

aggiungi la tua intuizione ...

malek's curator insight, March 9, 2016 10:06 AM

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

oconnorandkelly's curator insight, March 10, 2016 2:35 PM

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

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How Airbnb Used Design To Break Through Its Biggest Challenge - Forbes

How Airbnb Used Design To Break Through Its Biggest Challenge - Forbes | Social Media Useful Info | Scoop.it
At TED, chief product officer Joe Gebbia revealed some simple choices that helped to persuade thousands of hosts to open their homes to total strangers
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Here's how Twitter's new algorithmic timeline is going to work

Here's how Twitter's new algorithmic timeline is going to work | Social Media Useful Info | Scoop.it
Twitter went into an uproar Friday after a BuzzFeed report that the social network was on the brink introducing an algorithmic, more Facebook-style feed. Twitter CEO Jack Dorsey tried to calm fears this morning in a series of tweets, but he did not deny the substance of the report.
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Why You Need a Social Media Marketing Plan

Why You Need a Social Media Marketing Plan | Social Media Useful Info | Scoop.it
More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying decisions. Your organization cannot miss the chance to influence almost 80 percent of its market.
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Selfies, Narcissism and Social Media #Infographic

Selfies, Narcissism and Social Media #Infographic | Social Media Useful Info | Scoop.it


Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you.

Rawhide, a nonprofit organization that assists at-risk youth in Wisconsin, examined social media users’ obsession with selfies and narcissistic tendencies, and its findings included:


  • More people died from taking selfies in 2015 than from shark attacks.
  • 55 percent of millennials have taken selfies and shared them via social media.
  • 74 percent of all images shared on Snapchat are selfies.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Christine Donalies
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Christine Donalies's curator insight, January 8, 2016 2:37 PM

Of course the answer is selfies. Shark attacks are rare. Maybe use another stat to compare but article is very interesting.

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Unfollowers for Twitter, Instagram and Facebook

Unfollowers for Twitter, Instagram and Facebook | Social Media Useful Info | Scoop.it

Unfollowers is the best app to manage your Twitter and Instagram community, used by over 8 million people and its free. We help unfollow spam, inactive, fake following, and help you find and follow those who brings value to your network.


Via robosheauk
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Five Ways to Make Your Brand More Powerful

Five Ways to Make Your Brand More Powerful | Social Media Useful Info | Scoop.it

Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. 


So, try any of the following five stratagems, and you'll be on your way to building a more powerful brand.


1. Have a Personality

2. Be provocative

3. Tell a story

4. Aim for a nerve

5. Take a stand

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