A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.
Via Florinel Nicolai Deciu
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.
Via Lauren Moss, Mau