Social Media Useful Info
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Social Media Useful Info
Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
Curated by Ivo Nový
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Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
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4 Ways To Measure The Value Of Your Inbound Marketing - Inbound Rocket

4 Ways To Measure The Value Of Your Inbound Marketing - Inbound Rocket | Social Media Useful Info | Scoop.it
So, you’re running your inbound marketing, great. But how do you know what’s working?


Use these 4 Key Metrics to measure and learn what works, what content gets the best results, the most valuable links, the most new user signups - and start showing your boss the impact you’re making!


Via Pantelis Chiotellis
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Baptiste Poirat's curator insight, June 8, 2015 5:03 AM

Quelles métriques évaluer dans sa stratégie de prospection digitale ?

Rescooped by Ivo Nový from The Social Media Times
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Media Useful Info | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith, robosheauk
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

Rescooped by Ivo Nový from Content Marketing and Curation for Small Business
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How to Get Better Results From Your Content

How to Get Better Results From Your Content | Social Media Useful Info | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Via Peg Corwin
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Peg Corwin's curator insight, January 21, 2015 9:21 AM

Learn the metrics for each step of creating and evaluating great content.