Social Media Usef...
Follow
Find tag "marketing"
16.8K views | +1 today
Social Media Useful Info
Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
Curated by Ivo Nový
Your new post is loading...
Your new post is loading...
Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
Scoop.it!

14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | Social Media Useful Info | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

Via Pantelis Chiotellis
more...
Scooped by Ivo Nový
Scoop.it!

Five Content Marketing Tips for Every Holiday

Five Content Marketing Tips for Every Holiday | Social Media Useful Info | Scoop.it

This holiday season provides the perfect time to ramp up your marketing. After all, the season brings in more sales than the rest of the year.


But how do you engage customers during every holiday season throughout the year?


Here are some tried and tested tips that will make your holiday content marketing a success.


1. Create content that your customers will find useful and interesting

2. Make your content share-worthy
3. Encourage action from your customers
4. Run a holiday giveaway
5. Prepare as early as possible
more...
Marco Favero's curator insight, December 1, 4:28 PM

aggiungi la tua intuizione ...

CESSON's curator insight, December 15, 7:42 PM

It's never too late to beef up the holiday content, and I mean all of the holidays. 

Scooped by Ivo Nový
Scoop.it!

4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Social Media Useful Info | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.
Ivo Nový's insight:
Content curation is an important part of a content marketing strategy. It’s one solution to creating meaningful content that resonates with your target audience on a regular basis.
more...
No comment yet.
Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
Scoop.it!

2 Time-Saving Apps to Help You Master Google+

2 Time-Saving Apps to Help You Master Google+ | Social Media Useful Info | Scoop.it

To win at Google+ you need to pay close attention to these factors. Here are two Google Chrome applications that are guaranteed to help you build an engaged Google+ following.

 


Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

Sales Enablement Will Be the Next Big Craze in Content Marketing

Sales Enablement Will Be the Next Big Craze in Content Marketing | Social Media Useful Info | Scoop.it
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, and on about it.
Ivo Nový's insight:

If you’re like most content marketers, you have a diverse audience and you use varied means to reach them, mostly online, likely including a blog and social media. But here’s the big question: How much of your efforts are focused on providing content to internal audiences like sales?

more...
No comment yet.
Rescooped by Ivo Nový from Social Media and Marketing
Scoop.it!

How to Create and Optimize Pinterest Boards to Drive New Customers

How to Create and Optimize Pinterest Boards to Drive New Customers | Social Media Useful Info | Scoop.it
I’ll discuss how to properly optimize Pinterest boards and pins for certain keywords to make sure you get found on Search Engine Results Pages on Pinterest.

Via Bonnie Manis
more...
Rescooped by Ivo Nový from Social Marketing Revolution
Scoop.it!

Social Benefits of Blogging via Social Media Today

Social Benefits of Blogging via Social Media Today | Social Media Useful Info | Scoop.it
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, January 18, 9:53 AM

Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times.

Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.

Angie Mc's curator insight, January 20, 6:09 PM

This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.

Valerie van S's curator insight, January 21, 6:30 AM
How Blogging Has Helped My Social Results

From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.

Rescooped by Ivo Nový from Marketing Revolution
Scoop.it!

Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Social Media Useful Info | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   


Via Martin (Marty) Smith
more...
Monica S Mcfeeters's curator insight, November 9, 2013 8:48 AM

This is a link to a blog by Martin Smith his opinions about how to make your network and connections stronger and who to look towards for direction and inspiration.

Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Rescooped by Ivo Nový from Social Media News
Scoop.it!

Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study: Is Sharing Really Caring? | Social Media Useful Info | Scoop.it
I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine.

Via Ron Sela, Randy Hilarski
more...
Ron Sela's curator insight, August 18, 2013 7:35 AM

Social Media Case Study: Is Sharing Really Caring?

Randy Hilarski's curator insight, August 19, 2013 11:22 AM

If you build a community of followers people will read your content. My articles about expat living in Panama are read because people are passionate about the subject. If you niche is social media marketing and people just want to fill their streams with content this article makes sense.

 

Google Plus on the other hand is growing exponentially because it is kick ass! The bandwagon people are coming on board but they share and engage like they are on other networks, the user base tends to be more fickle and prefer real engagement not the supposed social media guru way of post and run.

 

Rescooped by Ivo Nový from Information Technology & Social Media News
Scoop.it!

How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Social Media Useful Info | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 



Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith, Jesús Hernández
more...
tonic ATX's curator insight, April 7, 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

Rescooped by Ivo Nový from Information Technology & Social Media News
Scoop.it!

7 Steps for an Optimised Content Marketing Strategy | Sputnik Design

7 Steps for an Optimised Content Marketing Strategy | Sputnik Design | Social Media Useful Info | Scoop.it
Content marketing infographic – 7 Steps for an Optimised Content Marketing Strategy (RT @jasonsputnik: Infographic – 7 Steps for an Optimised Content Marketing Strategy http://t.co/azNyvtgris)...

Via massimo facchinetti, Jesús Hernández
more...
No comment yet.
Rescooped by Ivo Nový from AtDotCom Social media
Scoop.it!

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight | Social Media Useful Info | Scoop.it

Via janlgordon, John van den Brink
more...
Randy Bauer's curator insight, May 16, 2013 11:45 PM

A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.

Nedko Aldev's curator insight, May 18, 2013 6:13 AM

add your insight...

 
janlgordon's comment, May 19, 2013 12:58 AM
Randy Bauer - Thanks you! I thought the whole article was very informative - love the graphic too - happy you liked it!
Rescooped by Ivo Nový from Just Story It Biz Storytelling
Scoop.it!

How To Create Presentation Slides That Are Out Of This World

Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here:

Via Baiba Svenca, Karen Dietz
more...
Chantal Sim's curator insight, May 20, 2013 1:18 PM

As I always trying to make my presentation more remarkable than before, I think it is good tips for me and us. These are really nice to learn for your future presentation especially for those of who have presentation for this semester.

 

So if you are interested in making your presentation look fancy and effective, it will be worthy to see all the slides!

Chantal Sim's comment, May 20, 2013 1:20 PM
These are so valuable! Thank you for sharing this, appreciate so much that I can re-scoop.it!
Karen Dietz's comment, May 20, 2013 9:09 PM
You are welcome Chantal and hope it helps your curation!
Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
Scoop.it!

5 Ways Influencers Can Help Build Your Online Authority

5 Ways Influencers Can Help Build Your Online Authority | Social Media Useful Info | Scoop.it

Influencer-based marketing has become popular as an online marketing strategy, mostly because its beneficial effects are so multifaceted.


Working with influencers can improve your brand's reputation, increase the visibility of your content, generate more inbound links, and increase both the web traffic and conversion rates for your entire enterprise.


That's a lot of power you can tap into with a relatively small amount of work.


Via Pantelis Chiotellis
more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

3 Tactics To Level Up Your Word-of-Mouth Marketing

3 Tactics To Level Up Your Word-of-Mouth Marketing | Social Media Useful Info | Scoop.it

Implementing your word-of-mouth strategy involves the same, fundamental process of getting enthusiastic users to talk about your brand – just with higher returns, and less resource expenditure.


Check out these word-of-mouth tips for the scaling business.


  1. Engage influencers and shoot for the moon
  2. Partner with content teams and multiply your readership
  3. Automate your word-of-mouth and maximize referrals


more...
Eloquens's curator insight, December 2, 9:13 AM

Don't miss out on these great insights on the perhaps the most tricky yet effective type of marketing --word of mouth.

Scooped by Ivo Nový
Scoop.it!

Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds

Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds | Social Media Useful Info | Scoop.it
Are you looking for the best internet marketing blogs to read in the coming year?


This list comprises of 100 internet marketing blogs that produce superior content on link building, SEO, content marketing and every other digital marketing topics.


Whatever internet marketing related questions you might need answers to, these are the best blogs to answer them.

more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

How to Master Real-Time Engagement

How to Master Real-Time Engagement | Social Media Useful Info | Scoop.it
Real-time marketing is about creating relevant timely content, the engagement experience with the reader and an incremental part of your overall marketing strategy. Start by crafting and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, but rather a way to enter into a relevant and timely conversation or a moment that is authentic and relevant with your audience.
Ivo Nový's insight:

To be ready to engage in real-time, you need to have content at your fingertips so you can engage quickly with what is relevant. Not only that, but you need to be able to create content such as tweets and blog posts quickly. Plan now and have the right processes in place so you can create these types of content.

more...
No comment yet.
Rescooped by Ivo Nový from Social Marketing Revolution
Scoop.it!

Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Media Useful Info | Scoop.it

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.


Via malek, massimo facchinetti, Martin (Marty) Smith
more...
malek's curator insight, October 29, 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

Rescooped by Ivo Nový from The Social Media Times
Scoop.it!

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Media Useful Info | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith, robosheauk
more...
Martin (Marty) Smith's curator insight, February 12, 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

Rescooped by Ivo Nový from Social Marketing Revolution
Scoop.it!

Does Your Business LOVE Social or Are You Doing the Minimum?

Does Your Business LOVE Social or Are You Doing the Minimum? | Social Media Useful Info | Scoop.it

This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. 

Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.

2014 will be the "beyond social media tipping point" for most businesses.  


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Ivo Nový from Marketing Revolution
Scoop.it!

Content Marketing Is The New SEO [Infographic]

Content Marketing Is The New SEO [Infographic] | Social Media Useful Info | Scoop.it

We hear a lot about content marketing these days.

It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or follow what they preach. Wonder how you can use content marketing to grow your business? Check out the following infographic that covers what content marketing is all about.


Via massimo facchinetti, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 15, 2013 6:07 AM

The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".

Emmanuel 'Manny' Gigante's curator insight, September 20, 2013 3:56 PM

SEO WHAT????

Rescooped by Ivo Nový from Great Social Media Articles
Scoop.it!

10 Pinterest Mavens Every Marketer Should Follow

10 Pinterest Mavens Every Marketer Should Follow | Social Media Useful Info | Scoop.it
If you spend time marketing your business, making connections with quality Pinterest users is essential. 10 Pinterest mavens every marketer should follow!

Via Ian Cleary
more...
Rescooped by Ivo Nový from AtDotCom Social media
Scoop.it!

First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Social Media Useful Info | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


Via Martin (Marty) Smith, John van den Brink
more...
Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
Rescooped by Ivo Nový from Curation, Social Business and Beyond
Scoop.it!

Is Content the New Currency?

Is Content the New Currency? | Social Media Useful Info | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
more...
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by Ivo Nový from SOCIAL MEDIA, what we think about!
Scoop.it!

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Social Media Useful Info | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
more...
Sage Osterfeld's curator insight, May 8, 2013 11:45 AM

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!