Social Media Useful Info
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Social Media Useful Info
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7 Reasons Why You Must CURATE CONTENT

7 Reasons Why You Must CURATE CONTENT | Social Media Useful Info |

Why You Must Curate Content
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.

Among the 7 Reasons we share content are these three:


* Proof of "Digital Listening"

* Reach
* Costs

Discover 4 more reasons you must curate content at Haiku Deck: ;

Via Martin (Marty) Smith, Stan Smith
Mery Elvis Mt's curator insight, October 7, 2015 7:48 PM

#ContentCuration is the core of Content Marketing

Rescooped by Ivo Nový from MarketingHits!

Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | Social Media Useful Info |

"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog. 

Though I can assure her we have plans to make some at (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.

How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue  to justify it. Like some bloggers do. 

As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:

- Check out for an example of a sponsored topic;

- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.

But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell. 

Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?

Via Deanna Dahlsad, Guillaume Decugis, Brian Yanish -
Brian Yanish -'s comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish -'s comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on with the copied article.
Rescooped by Ivo Nový from Social Marketing Revolution!

Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Media Useful Info |

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek, massimo facchinetti, Martin (Marty) Smith
malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 2014 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

Rescooped by Ivo Nový from ten Hagen on Social Media!

7 Easy Steps to Social Media Marketing Success

7 Easy Steps to Social Media Marketing Success | Social Media Useful Info |
Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers.


But more often than not, I hear about businesses who just throw together a Facebook page because that's what everone else is doing, or they sign up for a Twitter account and tweet, "We're on Twitter now!" and never come back to interact and engage with their audience.


Social media can be a strategic marketing tool, if set up and approached properly, and if you combine it with other forms of marketing.

Is social media right for your business? And if so, which networks should you have a presence on? Should you manage your accounts yourself, or is it worth it to hire a social media consultant?


Lets see some sure-fire ways to get set up on social media the right way.


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